A new $12,000 campaign to promote Kāpiti to Australians has been launched as Wellington Regional Economic Development Agency continues to drive visitation around the region.
The promotional video, which went live on Facebook this week, puts Kāpiti’s “epic coastline, natural beauty, wildlife and culinary delights” in the spotlight.
It showcases Kāpiti Island as an easy day trip from Wellington, aiming to attract some of the 250,000 Australian tourists who visit Wellington city each year.
The campaign will run for two weeks on Facebook from 4 June targeting families, independent professionals and baby boomers on Australia’s eastern seaboard.
It was developed by WREDA in collaboration with Kāpiti Coast District Council and follows the launch last month of a new website – KāpitiCoastNZ.com – that WREDA helped the district council develop.
David Perks, general manager of destination and marketing at WREDA, said Kāpiti Island captivates all who visit and Australian visitors will be no exception.
“Kāpiti Island is one of the true jewels of the Wellington region and showing that this incredible eco-sanctuary is a stone’s throw from the city will really appeal to Australian visitors, especially those from Sydney and Melbourne for whom an hours’ travelling time is just their morning commute.”
WREDA said the $12,000 campaign cost included the media buy with film production by Wellington-based Flying Saucer and WREDA itself.