Gregg Anderson has been appointed the new general manager of Tourism New Zealand’s quality assurance company, Qualmark.
Anderson has been acting head of the organisation since the resignation of former general manager Cameron Lawrence in March.
He joined Qualmark in 2016 as a tourism business advisor conducting assessments of NZ accommodation and activity providers.
Prior to joining the organisation, Anderson held a number of senior posts for Tourism New Zealand including general manager of Europe and Americas.
“During this period he assisted in repositioning Tourism New Zealand’s stakeholder plans and growth markets following the Global Financial Crisis, oversaw the opening of the Latin American office, and managed the US side of The Hobbit and Lord of the Rings partnership,” said TNZ in a statement.
On his return to NZ in 2016, he led the multi-agency Project Palace, which aims to address shortfalls in hotel accommodation, before joining Qualmark.
“[Gregg] is highly regarded in the industry for his strategic marketing nous, business acumen, and passion for sustainable tourism,” said Sue Parcell, Qualmark director and TNZ’s chief financial officer.
“He has been a true asset to the team as a Tourism Business Advisor and we look forward to the future evolution of Qualmark with Gregg at the helm.”
Auckland-based Qualmark has been going through a period of significant development over the past year with new quality criteria introduced, which included an emphasis on sustainability, and an extensive review of the organisation’s work conducted.
However, it has faced criticism from some operators in the industry for some of the changes and the cost and quality of its certification process.
TNZ’s preference of using only Qualmark operators on its famil, travel, trade and media work has also attracted criticism from some non-Qualmark operators.
Anderson begins the general manager role on 2 July.
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