WellingtonNZ has launched a new initiative to keep the community engaged throughout the four-week lockdown period as part of its response to the Covid-19 crisis.
The We in Wellington campaign, designed in collaboration with Wellington City Council, shares stories, experiences and examples of resilience.
“Whilst this is an incredibly challenging time on so many levels, it’s also a time to draw on that absolutely positively Wellington spirit that we’ve become famous throughout the country for,” the agency said.
“We’ll also be sharing ideas to keep you and your household entertained during the coming weeks at WellingtonNZ.com, bringing you Wellington experiences, stories, music, family fun and more virtually whilst you’re unable to access those in person.”
A new creative, which is a twist on the Absolutely Positively Wellington logo, was designed to encourage residents to add it as a frame or picture to their social media profiles.
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23 Nov 2020 CEDA launches spring, summer campaign