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General Manager – Tourism Bay of Plenty

28 May 2021  By Advertiser

General Manager – Tourism Bay of Plenty

Take charge of one of New Zealand’s most loved visitor destinations – Te Moananui-ā-Toi The Bay of Plenty.

If you are passionate about sharing our love of the Bay of Plenty with the world and are an experienced leader who can take the destination management and marketing of this truly special region to the next level, we would love to hear from you.

After launching the widely acclaimed tourism strategy Te Hā Tāpoi – The Love of Tourism two years ago, we are seeking an exceptional people leader to execute the plan, lead the destination marketing, and facilitate the destination management of this beautiful place.

Tourism Bay of Plenty is a not-for-profit trust that operates as a joint council-controlled organisation with Tauranga City Council and Western Bay of Plenty Council and provides services to Whakatāne District Council.

The General Manager reports to the Chair of the Board and works from offices based in Tauranga.

To be successful in this role you will have:

  • a proven track record of leading and driving a collaborative and respectful team culture,
  • proof of executing on strategy and delivering measurable results,
  • at least 10 years’ experience in senior management roles, experience in building strong relationships with a range of stakeholders in the public and private sectors, including iwi/hapu,
  • a strong understanding of the tourism industry and destination management,
  • excellent communication skills and comfortable with public speaking and presenting
  • a passion for the region and its people,
  • valid New Zealand working rights

For more information about Tourism Bay of Plenty, please visit

To download a full position description please visit Tourism Talent Jobs, and to apply please submit your CV and cover letter to

Applications to Tourism Talent close at 5pm NZT on Monday 14 th June 2021.


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