Ara Roa Villa and Boutique Lodgings’ co-owner, Susanne Olsen, on building a luxury market in Northland, the power of word-of-mouth, and opportunities to grow the business.
Warbirds Over Wanaka general manager Ed Taylor talks about how the event – and the resultant crowd – has changed over the years, the economic benefits it brings to the region and the challenges of staging the show in a town suffering growing pains.
Crankworx’s head of business development, Tak Mutu, on nailing the first festival with only seven months lead-time, the winning formula for commercial partnerships and the growing the economic impact of the event in Rotorua.
Ruapehu Alpine Lifts’ GM sales and marketing, Michelle Caldwell, on finding opportunities to grow sales in the Australian market, the benefits of regional and national collaboration and the challenges involved in transitioning to become a year-round tourism business.
Fresh from AIME, Kiran Nambiar, DQ’s new business development manager and head of the Queenstown Convention Bureau, tells us about forging new MICE partnerships, future growth markets and how capacity issues are being managed.
Haka Tourism Group’s sales manager, Chris Bain, on the company’s new sales strategy, expansion in China and a new product for that market, and how its new hotel assets are performing.
With Chinese New Year about to begin, China Travel Services’ Lisa Li shares her insight into that Asian market, how it is changing and why it is getting much harder to sell New Zealand there.
Hydro Attack’s marketing manager Esther Small on launching a new product in the competitive Queenstown market, the power of digital marketing and developing a suitable sales strategy
Heritage Hotel’s Dylan Rushbrook on fronting up to hotel price increases, beating the boom-bust cycle and whether regional dispersal is actually working on the ground.
Whale Watch’s Lisa Bond tells us of how the business operated in the aftermath of last year’s 7.8-magnitude earthquake, coping with a crippled marina, and the company’s recovery strategy for the summer.
First Light Travel co-founder, Brent Narbey, on establishing an OTA in New Zealand in the early 2000s, future-proofing a travel business and fostering talent within the industry.
Always Vacation’s owner and director of sales and marketing, Wanvisa Chantrasmi, on working with film crews coming to New Zealand, the power of social media and business after Tourism New Zealand exited Thailand in December.
Hemi Coates, owner and director of Mount Maunganui’s Manaaki Adventures, is preparing to launch a rugby tours product into the US and Asian markets. He tells us about the unique opportunity of selling NZ rugby culture to the world.
Former Kirra Australia GM, Tracey Green, on setting up her own travel consultancy and management business, lessons from the event space and why operators should be thinking about the pink dollar.
Serial travel entrepreneur, Jerry Bridge, on setting up his New Zealand-centric venture 18 months ago, his plans to expand into Australia and the best way to tackle the American visitor market.
Ngāi Tahu Tourism’s international sales manager, David Hurst, on a new high-end guided walk and glamping product, ‘NZ fatigue’ among offshore agents, and a shift towards greater integration of Ngāi MORE »
Scandinavian travel agent and New Zealand specialist, Australiareiser’s Martin Jespersen, on the challenges around OTAs, his front line NZ marketing efforts, and how to convince visitors to come outside the peak.
General Travel executive director and new Tourism Export Council president, Anna Black, on the needs of the growing Indian market, why group travel is good business and light at the end of the tunnel for the GST on margins debate.
Cardrona Alpine Resort’s head of sales, Mat Woods, on developing the Chinese market, the resort’s $15m investment programme coming to fruition, a new year-round product and tapping into the trend for an alpine experience.
22 May 2018 Hobbiton-themed Magic match dress unveiled