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17 May 2018  

Bret McKenzie, the Muppets, Wellington and… Kiwi pies?

The latest promo from WellingtonNZ starring Flight of the Conchords star Bret McKenzie.


TNZ: Change to 100% Pure not to mitigate bad publicity
10 May 2018  

TNZ: Change to 100% Pure not to mitigate bad publicity

Tourism New Zealand says its proposed evolution of the 100% Pure NZ brand is not in response to bad publicity.


Bungy NZ marks 30 years with ‘Live More. Fear Less’
9 May 2018  

Bungy NZ marks 30 years with ‘Live More. Fear Less’

AJ Hackett Bungy NZ has marked the company’s 30th year with its #LiveMoreFearLess campaign.


Dunedin pitches for autumn visitors
6 May 2018  

Dunedin pitches for autumn visitors

Yes, it’s all about Dunners this week but “autumnal wonderland” – really? Steady on, Dunedin, steady on. 


Does NZ govt need to #GetNZonthemap?
4 May 2018  

Does NZ govt need to #GetNZonthemap?

Tourism New Zealand may want to #getNZonthemap but it appears the government’s own website leaves the country out.


PM stars in $150K plug to #GetNZonthemap
3 May 2018  

PM stars in $150K plug to #GetNZonthemap

Prime minister Jacinda Ardern stars in a new $150,000 Tourism New Zealand campaign to encourage the addition of New Zealand to all world maps.


TNZ launches $857K spring road trip campaign
1 May 2018  

TNZ launches $857K spring road trip campaign

Tourism New Zealand has launched an A$800,000 (NZ$857,000) spring digital campaign aimed at the Australian market.


Who says Wellington’s a drag? $390K domestic diversity campaign launches
29 Mar 2018  

Who says Wellington’s a drag? $390K domestic diversity campaign launches

Drag queens, skateboarders and a comic give Wellington’s new $390,000 winter campaign launching today a diverse sub-cultural edge.


Hawke’s Bay Tourism launches campaign to help apple industry
29 Mar 2018  

Hawke’s Bay Tourism launches campaign to help apple industry

Hawke’s Bay Tourism has launched a push to attract visiting backpackers to come and pick fruit in Hawke’s Bay.


TNZ launches first collaborative ‘ski NZ’ drive with $900K campaign
22 Mar 2018  

TNZ launches first collaborative ‘ski NZ’ drive with $900K campaign

Tourism New Zealand has launched its first collaborative ‘ski New Zealand’ campaign with a $900,000 effort to lure Australians to the country’s top three ski regions.


NZSki launches Find you Freedom
22 Mar 2018  

NZSki launches Find you Freedom

Find your Freedom, a new brand campaign for The Remarkables ski field in Queenstown, has been launched with their pre-season video featuring long-time Head of Ski Patrol Michel Lepage as the front man.


TNZ wins Bronze for Backpackagram campaign
16 Mar 2018  

TNZ wins Bronze for Backpackagram campaign

Tourism New Zealand has won two Bronze medals at the prestigious AXIS awards for its innovative Backpackagram Instagram campaign. 


Air NZ, Lake Wanaka Tourism finalists at Mumbrella awards
7 Mar 2018  

Air NZ, Lake Wanaka Tourism finalists at Mumbrella awards

Air New Zealand’s ‘A Very Merry Mistake’ and Lake Wanaka Tourism’s (LWT) #skiwanaka campaigns have been named as finalists at Australia’s Mumbrella Travel Marketing Awards.


DQ goes back for seconds with MiNDFOOD
7 Mar 2018  

DQ goes back for seconds with MiNDFOOD

Destination Queenstown has teamed up with MiNDFOOD magazine again in 2018 to deliver a story-driven campaign to promote domestic travel to the four season resort in autumn.


Aussie celebs showcase Kiwi regions
20 Feb 2018  

Aussie celebs showcase Kiwi regions

The south island’s West Coast and Northland will feature in Australia’s high rating lifestyle programme, The Living Room, as part of a regional push to encourage Australians to visit in autumn.


Australian ski marketing campaigns delivering for Ruapehu
15 Feb 2018  

Australian ski marketing campaigns delivering for Ruapehu

The success of the 2017 Ruapehu Australian winter marketing campaign “Stay Taupo – Visit Ruapehu” has encouraged Tourism NZ to lead a $750,000 winter touring campaign.


TNZ kicks off $750K winter holiday drive
13 Feb 2018  

TNZ kicks off $750K winter holiday drive

Tourism New Zealand has kicked off its 2018 winter campaigning with a $750,000 drive to attract Australians to the North Island.


TNZ targets Millennials in $28k Contiki tie-up
8 Feb 2018   /

TNZ targets Millennials in $28k Contiki tie-up

Tourism New Zealand has teamed up with youth travel company Contiki to launch a campaign targeting millennial travellers.


Why Tourism Australia’s $39m ‘Croc Dundee’ campaign is smart
8 Feb 2018  

Why Tourism Australia’s $39m ‘Croc Dundee’ campaign is smart

Professor of media and communications at University of Melbourne, John Sinclair, says Tourism Australia’s lastest A$36m campaign is founded on a smart strategy.


Australia launches massive $39m US campaign
7 Feb 2018   /

Australia launches massive $39m US campaign

Tourism Australia has kicked off a new A$36m (NZ$39m) marketing push aimed at “supercharging the value of American tourism Down Under’.


Starring role for NZ operator in latest Qantas safety video
2 Feb 2018   /

Starring role for NZ operator in latest Qantas safety video

Qantas has released its latest safety video and one iconic New Zealand operator gets a starring a role.


TNZ ramps autumn drive with new $500K Aussie campaign
31 Jan 2018   / / /

TNZ ramps autumn drive with new $500K Aussie campaign

A new $500,000 campaign that aims to increase Australian visitors to New Zealand in the autumn is set to launch next week.


Air NZ behind the scenes: Sam Neill and Bryan Brown on ‘fush and chups’, birdsong and pavs
19 Dec 2017  

Air NZ behind the scenes: Sam Neill and Bryan Brown on ‘fush and chups’, birdsong and pavs

Actors Sam Neill and Bryan Brown have reunited on-screen as the distinctive voices behind the latest instalment of Air New Zealand’s Better Way to Fly campaign.


TNZ: Strong showing in early results from campaigns
29 Nov 2017  

TNZ: Strong showing in early results from campaigns

Early results from two Tourism New Zealand campaigns show they are succeeding in motivating visitors to reclassify a holiday to New Zealand from the ‘once-in-a-lifetime bucket list’ to the ‘to-do list’.


Christchurch-based autumn breaks promoted to Australians
23 Nov 2017  

Christchurch-based autumn breaks promoted to Australians

A new campaign is underway to get more Australians basing themselves in Christchurch for an autumn holiday next year.


Tourism NZ picks West Coast for first South Island single-region campaign
3 Nov 2017  

Tourism NZ picks West Coast for first South Island single-region campaign

The West Coast has been selected as the region to feature in Tourism New Zealand’s second single-region marketing campaign and its first in the South Island.


Watch: Lydia Ko showcases international golf campaign
16 Oct 2017  

Watch: Lydia Ko showcases international golf campaign

Avid golfers are being targeted by a campaign showcasing what the sport has to offer in New Zealand.


South Island in TNZ’s sights for second single-region campaign
3 Oct 2017  

South Island in TNZ’s sights for second single-region campaign

Tourism New Zealand will launch a single-region campaign in the South Island following the success of its pilot Northland campaign.


Social media campaign breaks backpacker barriers
2 Oct 2017  

Social media campaign breaks backpacker barriers

Today’s backpackers are a discerning bunch on the lookout for authentic, inspirational experiences.


Wellington gets creative in latest Australian campaign
22 Sep 2017  

Wellington gets creative in latest Australian campaign

Wellington bustles with creativity and that message is being relayed loud and clear to Australians in Wellington Regional Economic Development Agency’s latest tourism campaign.


EAT.TASTE.CENTRAL menu launched
19 Sep 2017  

EAT.TASTE.CENTRAL menu launched

Tourism Central Otago has launched the full Central Otago Regional Menu at www.eattastecentral.co.nz.


TNZ targets Aussies in $1m South Island campaign
12 Sep 2017  

TNZ targets Aussies in $1m South Island campaign

Tourism New Zealand has launched its fourth annual campaign encouraging Australians to visit the South Island in autumn.


Rugby legend inspires Aucklanders to love their weekend
4 Sep 2017  

Rugby legend inspires Aucklanders to love their weekend

Sir John Kirwan is playing a starring role in a new campaign encouraging Aucklanders to get out and explore the Auckland region on their weekends.


UNWTO launches ‘Travel.Enjoy.Respect’ campaign
24 Aug 2017   /

UNWTO launches ‘Travel.Enjoy.Respect’ campaign

The ‘Travel.Enjoy.Respect’ campaign wants to engage tourists in making the sector a catalyst for positive change. 


Australians encouraged to explore South Island cycle trails
22 Aug 2017  

Australians encouraged to explore South Island cycle trails

Three South Island cycle trails feature in the latest TNZ promotion to get more Australians thinking about and planning a cycling based Kiwi holiday.


Spring ski fun for Australian visitors
10 Aug 2017  

Spring ski fun for Australian visitors

Destination Queenstown has launched the latest instalment of its ski campaign activity this week with an invitation to Australians to visit the resort town for a spring snow holiday.


Tourism Central Otago launches EAT.TASTE.CENTRAL
9 Aug 2017  

Tourism Central Otago launches EAT.TASTE.CENTRAL

Tourism Central Otago is launching a new food and wine campaign called EAT.TASTE.CENTRAL this Spring.


Tourism NZ: Regions a hit in Chinese cyberspace
7 Aug 2017  

Tourism NZ: Regions a hit in Chinese cyberspace

More than 11 million people have viewed Tourism New Zealand’s ‘Discover the Heart of the Long White Cloud’ online campaign showcasing New Zealand’s central regions.


Tourism NZ: Global media coverage worth $200m+
26 Jul 2017  

Tourism NZ: Global media coverage worth $200m+

Tourism New Zealand’s PR work has resulted in global media coverage worth an estimated $227m in the past financial year.


Spirit of winter captured in Great Lake Taupō video series
24 Jul 2017  

Spirit of winter captured in Great Lake Taupō video series

An ‘insider’s tips’ video series inspiring New Zealanders and tourists alike to visit the Great Lake Taupō region for a winter ski holiday has been launched by Destination Great Lake Taupō.


TNZ partners with Hollywood star, National Geo in $2m campaign
19 Jul 2017  

TNZ partners with Hollywood star, National Geo in $2m campaign

Tourism New Zealand has partnered with Hollywood star Bryce Dallas Howard and National Geographic Travel in a new $2m campaign targeting North America.


Koreans falling in love with Pure NZ charm
19 Jul 2017  

Koreans falling in love with Pure NZ charm

New Zealand is becoming a favourite destination for travellers from the Republic of Korea and visitor numbers are set to increase with the launch of a new Pure New Zealand online promotion.


Air NZ’s ‘Fantastical Journey’
12 Jul 2017  

Air NZ’s ‘Fantastical Journey’

Air New Zealand has teamed up with American actors Katie Holmes and Cuba Gooding Jr. for its latest safety video A Fantastical Journey.


North Island attractions inspire new Australian campaign
11 Jul 2017  

North Island attractions inspire new Australian campaign

Forgotten World, Waitomo Caves, and the Huka Falls are among the attractions being promoted in new touring itineraries being pushed in Australia.


Tourism NZ promos regions in $3m global campaign
5 Jul 2017  

Tourism NZ promos regions in $3m global campaign

Tourism New Zealand has launched its new $3m global 100% Pure New Zealand campaign.


Waimarino to launch new night-time, cultural products
4 Jul 2017  

Waimarino to launch new night-time, cultural products

Bay of Plenty tourism stalwart, Waimarino Group, is developing two new products to add to its kayaking operation.


A Taste of Hawke’s Bay in Wellington
27 Jun 2017  

A Taste of Hawke’s Bay in Wellington

Hawke’s Bay Tourism along with over 20 local tourism and hospitality operators will be heading to Wellington to provide a taste of Hawke’s Bay to Lion’s fans and Wellington locals. 


Tourism New Zealand launches ‘voice of the visitor’ strategy
13 Jun 2017   /

Tourism New Zealand launches ‘voice of the visitor’ strategy

Tourism New Zealand has launched its new strategy to communicate the ‘voice of the visitor’ through a partnership with the Department of Conservation.


Choice Hotels’ launches new domestic marketing campaign
7 Jun 2017  

Choice Hotels’ launches new domestic marketing campaign

PRESS RELEASE: Choice Hotels Asia-Pac Choice Hotels Asia-Pac, one of New Zealand’s largest hotel franchise groups, has today launched its new marketing campaign, ‘Need A Break’, aimed at inspiring everyday Kiwis MORE »


Destination Great Lake Taupō launches winter campaign
6 Jun 2017  

Destination Great Lake Taupō launches winter campaign

Destination Great Lake Taupō has just launched its winter campaign, positioning the region as a top winter ski holiday destination.


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