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Marketing


Australia launches biggest campaign in years with 9-min ‘Come and Say G’day’
20 Oct 2022   /

Australia launches biggest campaign in years with 9-min ‘Come and Say G’day’

Tourism Australia has launched its first global campaign since 2016 with a new 9-minute hero film, Come and Say G’day.


NZ’s brand value tops $442bn – report
3 Oct 2022   /

NZ’s brand value tops $442bn – report

New Zealand’s brand value has increased 13% in just over a year.


Auckland seeks up to $25k from operators to plug $20m gap
29 Sep 2022  

Auckland seeks up to $25k from operators to plug $20m gap

The new collaborative fund will help launch marketing activity in Q1 2023 with Australia the initial target.


TNZ eyes marketing platform rollout to help attract Aussies
28 Sep 2022   /

TNZ eyes marketing platform rollout to help attract Aussies

The Within your Wildest Dreams campaign promoting New Zealand as the top holiday destination for Australians has generated significant engagement, says Tourism New Zealand.


Tourism wins at NZ Marketing Awards
16 Sep 2022   /

Tourism wins at NZ Marketing Awards

Campaigns for NZSki, Great South, NZ Mountain Safety Council and Air New Zealand all picked up gongs at the TVNZ – New Zealand Marketing Awards.


What Australians think of NZ tourism
2 Aug 2022   /

What Australians think of NZ tourism

The sector has an opportunity to cultivate a fresh NZ story to attract Australians across the ditch.


Queenstown makes TIME’s World’s Greatest Places of 2022
13 Jul 2022   /

Queenstown makes TIME’s World’s Greatest Places of 2022

The resort takes up the baton from Christchurch and Northland to fly the flag for NZ on this year’s prestigious list.


Wellington promo, culture spend nears $60m
13 Jul 2022  

Wellington promo, culture spend nears $60m

Wellington City Council says its city promotions and business support costs the capital’s residents $35.3m every year, with arts and cultural activities costing an additional $24.5m.


West Coast wanderer eyes Wikipedia to boost tourism
12 Jul 2022   /

West Coast wanderer eyes Wikipedia to boost tourism

A Southland man’s efforts to improve the quality of information about the West Coast’s popular tourist sites is using a somewhat understated tool for the job – Wikipedia.


Industry panel to boost tourism’s marketing
17 Jun 2022  

Industry panel to boost tourism’s marketing

An industry panel is being set up to provide operators with free advice on their marketing needs.


“We’re not a one trick pony” – CEDA’s new boss on Manawatū tourism
17 Feb 2022   /

“We’re not a one trick pony” – CEDA’s new boss on Manawatū tourism

CEO Jerry Shearman lays out his tourism priorities for the region.


Fullers360 to provide free period products
3 Feb 2022  

Fullers360 to provide free period products

Fullers360 is to provide free tampons and pads for customers and staff in a tie up with social enterprise Dignity NZ.


TNZ tops domestic targets, misses international aims due to Covid
27 Jan 2022   /

TNZ tops domestic targets, misses international aims due to Covid

So, how many Kiwis actually did something new? Plenty, says Tourism New Zealand.


TNZ’s René de Monchy: “We now face our biggest battle”
16 Dec 2021   /

TNZ’s René de Monchy: “We now face our biggest battle”

Tourism New Zealand’s CEO looks back on 2021 and outlines the agency’s priorities and challenges for the year ahead.


New Qualmark GM Steve Dixon keen to apply Covid lessons from abroad
6 Dec 2021   /

New Qualmark GM Steve Dixon keen to apply Covid lessons from abroad

Qualmark will be getting some Covid-19 lessons from abroad with the return of Steve Dixon to New Zealand take up the GM role.


NZ Tourism Awards: Dykman’s Maverick Digital ready for new era
26 Nov 2021   /

NZ Tourism Awards: Dykman’s Maverick Digital ready for new era

Maverick has worked with RTOs to drive sales to regional operators and is also involved in the Qualmark Digital Enablement programme.


WellingtonNZ showcases businesses in podcast series
23 Nov 2021  

WellingtonNZ showcases businesses in podcast series

WellingtonNZ has launched a new podcast service to showcase local culture and business.


Try Local goes free for operators to post deals
16 Nov 2021   /

Try Local goes free for operators to post deals

Online tourism and hospitality marketing platform Try Local is offering free listings to operators due to the ongoing impacts of Covid.


The rise and rise of virtual tours
10 Nov 2021   /

The rise and rise of virtual tours

More and more Kiwi operators are going virtual to find new markets.


Taste of Taranaki pop-up to draw summer foodies
9 Nov 2021   /

Taste of Taranaki pop-up to draw summer foodies

A group of 20 Taranaki food and beverage producers are coming together to showcase their products in Eltham, the home of New Zealand’s first cheese exports.


GO Rentals offers 25% discount to vaccinated
5 Nov 2021   /

GO Rentals offers 25% discount to vaccinated

GO Rentals will offer a 25% discount wants to vaccinated people who rent a car between today and 10 November.


Auckland best city in world to visit in 2022 – Lonely Planet
28 Oct 2021  

Auckland best city in world to visit in 2022 – Lonely Planet

The city beats out such tourism heavyweights as Florence and Dublin to take the publication’s top spot.


$3.3m advertising helps generate $424m visitor spend – WellingtonNZ
26 Oct 2021   /

$3.3m advertising helps generate $424m visitor spend – WellingtonNZ

WellingtonNZ says it has seen a significant return on its advertising spend with the impact of its Love Local campaign a highlight.


TNZ launches online gifting hub for tourism experiences
19 Oct 2021   /

TNZ launches online gifting hub for tourism experiences

Tourism New Zealand has created its own online hub for operators to offer consumers experiences as gifts.


TRENZ Connect online platform launches
23 Sep 2021   /

TRENZ Connect online platform launches

Tourism Industry Aotearoa has launched its TRENZ Connect online platform, bringing together the international travel trade with market-ready New Zealand operators.


Taupō offers free post-lockdown holidays to Aucklanders
17 Sep 2021   /

Taupō offers free post-lockdown holidays to Aucklanders

Five free holidays in Taupō are up for grabs for Aucklanders dreaming of a post-lockdown escape.


GOOD Travel, GO Rentals partner for Tesla touring
17 Sep 2021   /

GOOD Travel, GO Rentals partner for Tesla touring

Wellington social enterprise GOOD Travel has entered into a partnership with GO Rentals to allow touring the South Island in a Tesla Model 3 electric vehicle.


Motorhome firm SmartRV rebrands
8 Sep 2021   /

Motorhome firm SmartRV rebrands

Motorhome sales company SmartRV has rebranded to become Wilderness Motorhome Sales in line with the wider Wilderness brand.


Young Central Otago photographer’s shot makes Kia Ora cover
3 Sep 2021   /

Young Central Otago photographer’s shot makes Kia Ora cover

Central Otago local photographer Will Nelson has had his scenic shot of the region selected for the cover of the September edition of Air New Zealand’s inflight magazine Kai Ora.


LGBTIQ+ market “massive opportunity” for NZ tourism
2 Sep 2021   /

LGBTIQ+ market “massive opportunity” for NZ tourism

The OTA is launching a programme to certify accommodation and tourism experiences that are LGBTIQ+ friendly.


Dynamics change for small RTOs in post-Covid tourism
28 Jul 2021   /

Dynamics change for small RTOs in post-Covid tourism

Smaller regional tourism organisations are leveraging their weight differently in the post-Covid world.


Police investigating abuse of RTO staff following campaign
26 Jul 2021   /

Police investigating abuse of RTO staff following campaign

Tourism Waitaki employees have met with police following abusive comments on social media directed at its foreign-born staff.


Tourism NZ’s $30m media spend – where it all went
19 Jul 2021   /

Tourism NZ’s $30m media spend – where it all went

Social media spend is the biggest component in a year when the agency marketed mainly at home.


TNZ sets out strategy, performance expectations
8 Jul 2021   /

TNZ sets out strategy, performance expectations

Tourism New Zealand’s latest statement of intent attempts to digest both the implications of dealing with the reality of Covid and any related recovery.


TNZ seeks supplier for email, direct marketing activities
8 Jul 2021   /

TNZ seeks supplier for email, direct marketing activities

Tourism New Zealand has opened requests for proposals for a global email and direct marketing tender.


Digital use to grow as more travel alone – Venture Taranaki
7 Jul 2021  

Digital use to grow as more travel alone – Venture Taranaki

The use of personalised virtual assistants and digital tools will grow as more people travel alone in the future, according to research from Venture Taranaki.


New platform to create online market for tourism operators, buyers
7 May 2021   /

New platform to create online market for tourism operators, buyers

Tourism operators in the New Zealand tourism industry are getting a new platform to showcase their wares, connect with buyers abroad, and provide product updates and hold virtual meetings.


Barke takes top job at LWT, sets out 2021 priorities
5 Feb 2021   /

Barke takes top job at LWT, sets out 2021 priorities

The former operator says the biggest priorities for the Regional Tourism Organisation at the moment “are around trying to help businesses in the industry here survive”.


Fancy being TNZ’s CEO? Here are the requirements
4 Nov 2020   /

Fancy being TNZ’s CEO? Here are the requirements

Tourism New Zealand lays out the necessary skills in a request for headhunting services.


TNZ teams with duo for $1.2m domestic push
28 Oct 2020   /

TNZ teams with duo for $1.2m domestic push

Dozens of operators feature in Tourism New Zealand’s new $1.17m summer domestic tourism campaign fronted by comedy duo Madeleine Sami and Jackie van Beek.


Almost three-quarters of Kiwis planning domestic holiday – TNZ
19 Oct 2020   /

Almost three-quarters of Kiwis planning domestic holiday – TNZ

But they do not consider themselves tourists, according to new research.


Tourism NZ in “big fight” as global destinations scrap for profile – Reid
7 Aug 2020   /

Tourism NZ in “big fight” as global destinations scrap for profile – Reid

Government marketing agency said that it is up against a “big fight at the moment” as destinations across the world pour money into campaigns in an attempt to keep their locations top of mind for when international travel restrictions are lifted. 


Watch: TNZ launches ‘world-first’ gaming campaign
29 Jul 2020   /

Watch: TNZ launches ‘world-first’ gaming campaign

The agency has “gamified” the NZ experience in a new $1.3m campaign to lure Australians, once travel is allowed.


Hildebrandt ramps up New Zealand Card platform
6 Jul 2020  

Hildebrandt ramps up New Zealand Card platform

Former ANZ Nature Tours owner Frank Hildebrandt is ramping up his New Zealand Card promotional system, which offers operators an alternative route to reach domestic and, when they return, international independent travellers.


Why the sun is setting on unsustainable long-haul, short-stay tourism
3 Jul 2020  

Why the sun is setting on unsustainable long-haul, short-stay tourism

University of Otago professor of tourism, James Higham, argues regional travel bubbles will create a high-value, low-leakage and low-emissions tourism future.


New domestic tourism deals initiative launched
15 Jun 2020  

New domestic tourism deals initiative launched

A new tourism industry initiative is aimed at bringing domestic operators together.


Large events get go-ahead – with conditions
29 May 2020   /

Large events get go-ahead – with conditions

The Government has given approval for multiple groups of 100 pax at a single venue.


TNZ delivers $267k ‘Pure Promise’ to international market
29 May 2020   /

TNZ delivers $267k ‘Pure Promise’ to international market

Tourism New Zealand has released its first international campaign since the Covid-19 pandemic took hold resulting in the shutdown of the international travel market.


Research: What Kiwis want to do in their own backyard
26 May 2020   /

Research: What Kiwis want to do in their own backyard

RTO campaigns should focus on shared experiences or the nostalgic return to a favourite place, according to new data.


TNZ launches ‘Do Something New, New Zealand’
22 May 2020   /

TNZ launches ‘Do Something New, New Zealand’

It is the first instalment of the agency’s new domestic work, focused on restarting the country’s tourism sector.