Marketing

The digital revolution in the tourism industry continues to accelerate — and success in meeting the needs of tomorrow’s traveller relies on our ability to embrace innovation and seize the opportunities that lie ahead.

Nelson Regional Development Agency has launched a new campaign to attract more visitors this spring, particularly families over the September and October school holidays.

Innovation, resilience and deep industry knowledge are some of the commitments that have helped tourism marketing agency Tomahawk reach 15 years in business, says the company.

Tātaki Auckland Unlimited has launched its a new initiative to promote the Auckland region after securing nearly $1.8m in membership fees from businesses across the region.

Tomahawk is launching a new webinar series called Tourism Tech Talks.

It hasn’t been an ideal opening but the operator is focused on moving season passes in compressed two-week campaign.

The new online destination platform aims to stimulate demand for experiences and services.

Tourism New Zealand and Trip.com have signed a memorandum of understanding that will see New Zealand promoted as a destination across Asia Pacific.

Wētā Workshop, Mediaworks and media agency MBM have teamed up to create New Zealand’s first ever 3D effect digital-out-of-home, or 3DOOH, billboard.

Lap of Luxury is returning to New Zealand television for its third series.

Christchurch’s new brand aims to boost visitor numbers as well as economic growth around the region, says ChristchurchNZ.

International consumers actively considering New Zealand as a destination are at an all-time high across key markets, according to new research from Tourism New Zealand.

A simple rebrand of New York’s iconic slogan from “I” to “we” illustrates the complex challenges of place branding.

Tourism New Zealand is firing up a $1m domestic campaign encouraging Kiwis to get out of the house and into their city centres.

Tourism businesses will need to focus on changes in Chinese tourist thinking and priorities to serve the market as it returns to New Zealand.

NZ’s reputation as an outdoor experiential destination could help drive Chinese visitation.

Football has a massive TV viewership and can attract big spending and big eyeballs but is it an effective way to market a country?

Operators are in the midst of a digital transformation for their marketing but does it affect their relationship with trade?

New Zealand-based Active Adventures and its US-based business Austin Adventures have each had a brand refresh to enhance their uniqueness to their international markets.

The inaugural Destination: Digital event being held today at Auckland’s Wētā Workshop Unleashed has sold out with 160 delegates attending.

Tomahawk has celebrated the milestone of delivering 100 new websites for tourism customers in 18 months.

Tourism Australia has launched its first global campaign since 2016 with a new 9-minute hero film, Come and Say G’day.

New Zealand’s brand value has increased 13% in just over a year.

The new collaborative fund will help launch marketing activity in Q1 2023 with Australia the initial target.

The Within your Wildest Dreams campaign promoting New Zealand as the top holiday destination for Australians has generated significant engagement, says Tourism New Zealand.

Campaigns for NZSki, Great South, NZ Mountain Safety Council and Air New Zealand all picked up gongs at the TVNZ – New Zealand Marketing Awards.

The sector has an opportunity to cultivate a fresh NZ story to attract Australians across the ditch.

The resort takes up the baton from Christchurch and Northland to fly the flag for NZ on this year’s prestigious list.

Wellington City Council says its city promotions and business support costs the capital’s residents $35.3m every year, with arts and cultural activities costing an additional $24.5m.

A Southland man’s efforts to improve the quality of information about the West Coast’s popular tourist sites is using a somewhat understated tool for the job – Wikipedia.

An industry panel is being set up to provide operators with free advice on their marketing needs.

CEO Jerry Shearman lays out his tourism priorities for the region.

Fullers360 is to provide free tampons and pads for customers and staff in a tie up with social enterprise Dignity NZ.

So, how many Kiwis actually did something new? Plenty, says Tourism New Zealand.

Tourism New Zealand’s CEO looks back on 2021 and outlines the agency’s priorities and challenges for the year ahead.

Qualmark will be getting some Covid-19 lessons from abroad with the return of Steve Dixon to New Zealand take up the GM role.

Maverick has worked with RTOs to drive sales to regional operators and is also involved in the Qualmark Digital Enablement programme.

WellingtonNZ has launched a new podcast service to showcase local culture and business.

Online tourism and hospitality marketing platform Try Local is offering free listings to operators due to the ongoing impacts of Covid.

More and more Kiwi operators are going virtual to find new markets.

A group of 20 Taranaki food and beverage producers are coming together to showcase their products in Eltham, the home of New Zealand’s first cheese exports.

GO Rentals will offer a 25% discount wants to vaccinated people who rent a car between today and 10 November.

The city beats out such tourism heavyweights as Florence and Dublin to take the publication’s top spot.

WellingtonNZ says it has seen a significant return on its advertising spend with the impact of its Love Local campaign a highlight.

Tourism New Zealand has created its own online hub for operators to offer consumers experiences as gifts.

Tourism Industry Aotearoa has launched its TRENZ Connect online platform, bringing together the international travel trade with market-ready New Zealand operators.

Five free holidays in Taupō are up for grabs for Aucklanders dreaming of a post-lockdown escape.

Wellington social enterprise GOOD Travel has entered into a partnership with GO Rentals to allow touring the South Island in a Tesla Model 3 electric vehicle.

Motorhome sales company SmartRV has rebranded to become Wilderness Motorhome Sales in line with the wider Wilderness brand.

Central Otago local photographer Will Nelson has had his scenic shot of the region selected for the cover of the September edition of Air New Zealand’s inflight magazine Kai Ora.