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Perspectives


Perspectives: G20 economies must lead a reimagined tourism future
21 Nov 2022   /

Perspectives: G20 economies must lead a reimagined tourism future

With innovative thinking, tourism can help get the world’s economies back on track – and help to “recover together, recover stronger”.


Perspectives: Do Pacific tourism campaigns risk perpetuating stereotypes?
18 Nov 2022   /

Perspectives: Do Pacific tourism campaigns risk perpetuating stereotypes?

Tourism marketers risk damaging Indigenous culture and visitor expectations through cultural stereotypes evident in national campaigns.


Perspectives: The promise and challenges of sustainable travel products
15 Nov 2022   /

Perspectives: The promise and challenges of sustainable travel products

While sustainable travel is the next step in the evolution of tourism, the way consumers talk about it and what they actually do about can be very different.


Perspectives: Cruise ships have Covid cases – so what needs to happen next?
31 Oct 2022   /

Perspectives: Cruise ships have Covid cases – so what needs to happen next?

The cruise industry has learnt much from the pandemic but more can be done to protect those at sea and on land, say researchers.


Perspectives: RAL and the uncertain future of snow sports
27 Oct 2022   /

Perspectives: RAL and the uncertain future of snow sports

The operator’s troubles underscore the volatility of commercial ski businesses as climate change accelerates.


Perspectives: Could a Tarras airport divert tourists from Christchurch?
9 Sep 2022   /

Perspectives: Could a Tarras airport divert tourists from Christchurch?

City ratepayers could pay twice if a new airport struggles to make profit and takes tourism from Canterbury, argues Ilan Noy from Victoria University.


Perspectives: Cruise ships return, but do they deserve a lavish welcome?
23 Aug 2022   /

Perspectives: Cruise ships return, but do they deserve a lavish welcome?

With questions around cruise ships’ environmental and health impacts and their relatively small contribution to the economy, lavish welcomes may not be justifiable, writes Timothy Welch.


Perspectives: Could climate change put NZ’s whale watching at risk?
19 Aug 2022   /

Perspectives: Could climate change put NZ’s whale watching at risk?

The effects of climate change on ocean temperatures could force great whales to disappear from New Zealand’s waters.


Perspectives: Tourism and the metaverse – towards widespread use of virtual travel?
17 Aug 2022   /

Perspectives: Tourism and the metaverse – towards widespread use of virtual travel?

Although tourism in the metaverse cannot replace a real-world experience, technology has the power to share sites that are not easily accessible or completely ignored.


Perspectives: The role of tourism levies in marine conservation
16 Aug 2022   /

Perspectives: The role of tourism levies in marine conservation

A “beneficiary pays” approach to tourism could support local communities and conservation efforts.


Perspectives: Are RTOs the right fit for our DMPs?
11 Aug 2022   /

Perspectives: Are RTOs the right fit for our DMPs?

Tourism NZ is not lumbered with destination management so why should RTOs be?


Perspectives: Extreme heat events dangerous for business
8 Aug 2022   /

Perspectives: Extreme heat events dangerous for business

How much of an impact does soaring temperature have on business profitability?


Perspectives: Why staff well-being plans are important in the workplace
25 Jul 2022   /

Perspectives: Why staff well-being plans are important in the workplace

Businesses that develop a comprehensive well-being plan can go a long way to preventing mental health problems in the workplace.


Perspectives: What’s next for travel and tourism?
7 Jul 2022   /

Perspectives: What’s next for travel and tourism?

The World Economic Forum turns to two experts to highlight some of the key areas of risk and opportunity in the sector.


Perspectives: Lessons for the hotel industry from Covid
5 Jul 2022   /

Perspectives: Lessons for the hotel industry from Covid

Hoteliers had to take drastic action to survive and we can all learn from their challenges.


Perspectives: Why is there chaos in the global airline industry?
27 Jun 2022   /

Perspectives: Why is there chaos in the global airline industry?

Cancelled flights, disrupted vacations, and frayed tempers are rife as people take to the skies and the airline industry comes under pressure.


Perspectives: Businesses should be wary of cashing in on Matariki
22 Jun 2022   /

Perspectives: Businesses should be wary of cashing in on Matariki

There are natural reasons for wanting to take advantage but businesses should tread carefully, writes the University of Auckland’s Mike Lee.


Perspectives: Aviation is rebounding from govt mismanagement of Covid – IATA’s Walsh
21 Jun 2022   /

Perspectives: Aviation is rebounding from govt mismanagement of Covid – IATA’s Walsh

Governments were too quick to shut borders, destroying global aviation, argues IATA’s Willie Walsh at the organisation’s AGM in Doha.


Perspectives: How flyers can avoid catching Covid on the plane
28 Apr 2022   /

Perspectives: How flyers can avoid catching Covid on the plane

Why are business travellers more at risk?


Perspectives: How protecting biodiversity pays off for tourism
27 Apr 2022   /

Perspectives: How protecting biodiversity pays off for tourism

The key is investing in both small-scale infrastructure and conservation, write researchers.


Could new research help predict eruptions on Whakaari White Island?
21 Apr 2022   /

Could new research help predict eruptions on Whakaari White Island?

Specific volcano traits could form the basis of a new eruption warning system.


Perspectives: Can NZ reset from high volume to ‘high values’ tourism?
8 Apr 2022   /

Perspectives: Can NZ reset from high volume to ‘high values’ tourism?

With the reopening of the border from next week, the future of tourism comes into sharp relief.


IPCC: Moving the dial on transport to help stave off climate disaster
5 Apr 2022   /

IPCC: Moving the dial on transport to help stave off climate disaster

Reducing air travel is one of the recommendations made to tackle climate change.


Perspectives: Supporting tourism’s young leaders
29 Mar 2022   /

Perspectives: Supporting tourism’s young leaders

YoungTEC is gearing up for another significant year off supporting and nurturing the next generation of industry leaders, writes chair Charlotte Brady.


Perspectives: What type of visitor does NZ want? What does it need?
22 Mar 2022   /

Perspectives: What type of visitor does NZ want? What does it need?

Simply focusing on ‘high value’ tourism will come with costs for businesses and communities.


Perspectives: ITOs “thrilled” at self-iso lifting but still nervous – TECNZ’s Keene
1 Mar 2022   /

Perspectives: ITOs “thrilled” at self-iso lifting but still nervous – TECNZ’s Keene

For inbounders, who need to plan 12-24 months ahead, there’s still a lot that needs to be confirmed before they can really rejoice, writes Tourism Export Council of New Zealand chief executive Lynda Keene.


Wednesday Letter: Operators need to invest in more than just their business
16 Feb 2022   /

Wednesday Letter: Operators need to invest in more than just their business

The tourism recovery will require a different way of thinking and working, writes BCA’s Ben McFadgen.


Perspectives: NZ needs an ambitious target for its tourism recovery
11 Feb 2022   /

Perspectives: NZ needs an ambitious target for its tourism recovery

There are serious negative future social and economic implications if there is a weak tourism recovery.


Perspectives: HCA’s James Doolan on the four ingredients for a tourism recovery
27 Jan 2022   /

Perspectives: HCA’s James Doolan on the four ingredients for a tourism recovery

Hotel Council Aotearoa’s strategic director, James Doolan, on jump-starting the tourism sector in 2022.


Perspectives: Is your tourism business ready for an Omicron border re-opening?
25 Jan 2022  

Perspectives: Is your tourism business ready for an Omicron border re-opening?

The strict New Zealand border conditions will soon no longer be necessary, writes Rēnata West.


Perspectives: Why NZ tourism won’t be broken
26 Nov 2021  

Perspectives: Why NZ tourism won’t be broken

YHA’s former GM of marketing and sales, Brian Westwood, says tourism’s collective strength will help it through this crisis.


Perspectives: Loving local more important than ever
18 Nov 2021  

Perspectives: Loving local more important than ever

Auckland visitors contributed $218m to Wellington’s economy pre-Covid but at the moment they cannot spend anything, writes WellingtonNZ CEO John Allen.


Perspectives: The problem with Covid ‘passports’
15 Sep 2021   /

Perspectives: The problem with Covid ‘passports’

Why demanding vaccine ‘passports’ from customers raises questions about discrimination, inequality and coercion.


Perspectives: Let’s celebrate 50 years of TECNZ – Anna Black
9 Aug 2021  

Perspectives: Let’s celebrate 50 years of TECNZ – Anna Black

Despite the difficult days for ITOs, departing Tourism Export Council of New Zealand chair Anna Black says there are still reasons to celebrate the association’s 50th birthday. 


Perspectives: Opportunity knocks for regenerative tourism recovery
23 Jul 2021  

Perspectives: Opportunity knocks for regenerative tourism recovery

Destination Queenstown’s departing acting chief executive, Ann Lockhart, writes that regenerative tourism means more than ‘sustainability’ and argues it’s also good business practice.


Perspectives: Sanson on eight years leading DOC
26 May 2021   /

Perspectives: Sanson on eight years leading DOC

In a message sent to stakeholders on Tuesday, Lou Sanson notes his highlights during his eight years in the post.


Perspectives: How much should NZ tourism get its Aus hopes up?
15 Apr 2021  

Perspectives: How much should NZ tourism get its Aus hopes up?

There’s good reason to be optimistic, writes AUT tourism professor Michael Lueck.


Perspectives: How tourism will change post-Covid
13 Apr 2021  

Perspectives: How tourism will change post-Covid

Why promoting specific destinations to potential post-Covid tourists may no longer make any sense.


Perspectives: Pivoting to what exactly?
18 Mar 2021  

Perspectives: Pivoting to what exactly?

Bus & Coach Association acting chief executive Alex Voutratzis calls on the Government to do more to protect not just tourism but the communities the sector supports.


Perspectives: Looking back 90 years for guidance
9 Mar 2021  

Perspectives: Looking back 90 years for guidance

As Buried Village of Te Wairoa celebrates 90 years, operations manager Amanda McGrath looks back for guidance and examples of resilience.


Perspectives: Sustainable change can make NZ tourism more competitive
19 Feb 2021  

Perspectives: Sustainable change can make NZ tourism more competitive

The PCE report is a paradigm shift towards increasing tourism accountability, writes Professor James Higham.


Perspectives: Tourism – from 3-night stand to long term relationship
9 Nov 2020  

Perspectives: Tourism – from 3-night stand to long term relationship

QLDC’s economic development manager, Peter Harris, argues the need to rethink how we value tourism and why now is the time to do it.


Perspectives: Hotels are breaking away from TIA – here’s why
12 Oct 2020  

Perspectives: Hotels are breaking away from TIA – here’s why

Lincoln University’s Dr Anthony Brien lays out the rationale for the new Hotel Council Aotearoa.


Perspectives: Fundamental review of tourism data needed – TIA’s Roberts
8 Oct 2020  

Perspectives: Fundamental review of tourism data needed – TIA’s Roberts

TIA’s Chris Roberts says there is no structure, system or funding dedicated to the research needs of our industry.


The three things I’ve learned in 2020: DC’s Hadley Dryden
6 Oct 2020  

The three things I’ve learned in 2020: DC’s Hadley Dryden

DC’s Hadley Dryden on reconnecting with nature and communities, the importance of Regional Tourism NZ, and ticking something off your bucket list. 


Perspectives: Why we need a plan for vaccine-based travel
22 Sep 2020  

Perspectives: Why we need a plan for vaccine-based travel

Aotea New Zealand director Richard Hanson calls on the Government to outline its conditions for vaccine-based travel so operators can plan for the recovery of New Zealand tourism.


Why we need to think about “socialising tourism” after Covid
4 Sep 2020  

Why we need to think about “socialising tourism” after Covid

We must not return to the type of hyper-development that tourism suffered from, argues Dr Freya Higgins-Desbiolles.


Perspectives: Why destinations cannot ignore their digital identity
31 Aug 2020  

Perspectives: Why destinations cannot ignore their digital identity

A country’s online brand can help attract visitors and investment.


Tourism Transformation: Why it’s time for a fundamental re-think 
11 Aug 2020  

Tourism Transformation: Why it’s time for a fundamental re-think 

New Zealand and Hawai’i both have strengths as island communities that will help them make a much-needed shift in tourism values, writes Professor Pauline Sheldon from the University of Hawai’i.  


Perspectives: Resetting NZ tourism through a cultural lens
6 Aug 2020  

Perspectives: Resetting NZ tourism through a cultural lens

Chair of Ngāti Kahungunu Iwi Incorporated and member of the Government’s Tourism Futures Taskforce, Ngahiwi Tomoana, on why you cannot look for answers to tourism problems within the industry alone.