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The SOE reveals its tourism income as it ploughs $80m into its scenic services.
Data, China and skills are among the key areas of focus for the agency’s tourism efforts.
The agency says its work resulted in a $16m contribution from business and major events to Auckland’s economy.
Tourism Industry Aotearoa has posted a 15% increase in total income to $3.8m in 2018/2019, but saw costs rise as it ploughed more money into strategic projects and research.