Tourism NZ

Tourism New Zealand says it trained more than 650 travel sellers in Southeast Asia to attract high-quality visitors during its roadshow to the region.

Tough economic conditions are not deterring travel, but fewer in the UK and Germany are considering NZ.

The agency’s Asia GM says NZ’s appeal is “very, very high” in key markets across the region.

The Beautiful Game FIFA Women’s World Cup campaign from Tourism New Zealand and Mackenzie Tourism has generated close to $20m in equivalent advertising value.

Improving air connectivity with the country would boost NZ tourism and trade, says Damien O’Connor.

Tens of millions of dollars is being clawed back from TNZ and the Innovation Programme for Tourism Recovery.

The British now have a stronger awareness of New Zealand’s cultural experiences and attractions thanks to an advertising push by Tourism New Zealand and former English international footballer Hope Powell.

Tourism New Zealand says its $5m If You Seek campaign has led to “record high” brand preference in promoting the country as a holiday destination in key markets such as the US and China.

The arrivals, spread over three months, will stay in Auckland, Queenstown, and also visit Rotorua and Aoraki Mount Cook.

Support for tourism in Aotearoa New Zealand has increased, according to research from Tourism New Zealand.

Tourism New Zealand and Trip.com have signed a memorandum of understanding that will see New Zealand promoted as a destination across Asia Pacific.

The valuable market gets a lift with direct flights from the mainland to the South Island to resume and a new tech partnership.

The new goal follows 84 bids worth $120m in FY23, with 54 confirmed wins so far.

Tourism New Zealand has launched a $575k campaign to help attract visitors to the FIFA Women’s World Cup 2023 starting in July.

Tourism is high on the agenda for Prime Minister Chris Hipkins’ trade delegation to China next week.

Kiwibank co-founder and its former CEO, Paul Brock, will take over from Jamie Tuuta.

Geopolitical conflict and the cost of living are having an impact on decision-making and consumers’ travel readiness, new research from TNZ shows.

Tourism New Zealand is ending its domestic research work, leaving a hole in being able to see how Kiwis perceive travelling at home.

The agency manages to maintain its budget for the 2023-24 year.

Travel sellers from key visitor markets including Singapore, Japan, Korea, India, North America, the UK, Germany and Australia have visited regions around New Zealand.

After three years of campaigning at home, it will focus only on promoting the country overseas from 1 July.

Tourism New Zealand wanted to continue domestic marketing work as part of its portfolio approach to key visitor markets.

“Ultimately, it’s a decision for MBIE and the minister on what they want as the future role for Tourism New Zealand” – René de Monchy.

Christchurch Airport and Tourism New Zealand have formed a three-year partnership to grow tourism in the South Island.

It’s not cheap and it’s not easy, so does the TNZ-owned accreditation still have a role to play in NZ tourism?

Qualmark’s Steven Dixon outlines the benefits of accreditation and acknowledges it is not as easy for smaller operators but there is value in membership.

Tourism New Zealand is ramping up its winter campaigning to the Australian market with a complementary take on the If You Seek campaign.

More than 200 travel sellers in India have a stronger understanding of New Zealand destinations and experiences following a frontline training mission in the country.

International consumers actively considering New Zealand as a destination are at an all-time high across key markets, according to new research from Tourism New Zealand.

TNZ says the country is in a strong position as a destination of choice for Chinese travellers.

Tourism New Zealand is firing up a $1m domestic campaign encouraging Kiwis to get out of the house and into their city centres.

Being unable to afford a New Zealand holiday is the main reason cited by Kiwis who are not planning to take one this year, according to Tourism New Zealand’s latest domestic research.

New Zealand’s tourism sector must work together to grow the country’s appeal in an increasingly competitive global market, writes Tourism New Zealand chief executive René de Monchy.

NZ’s reputation as an outdoor experiential destination could help drive Chinese visitation.

Tourism New Zealand says upgrades are coming to the 60 locally-owned and operated i-SITES around the country.

Another Covid-disrupted year saw Tourism New Zealand miss many of its performance targets but stakeholders remain pleased with its work as it started to refocus on overseas campaigning.

Tourism New Zealand has launched an industry survey to understand what needs there are around relevant, timely and useful information and insight related to its work.

Tourism New Zealand is inviting international business event planners to leverage the ‘If You Seek’ campaign designed to attract international visitors.

Other financial priorities and affordability are the top reasons preventing Kiwis from planning a holiday.

The Ministry of Business, Innovation and Employment is assessing how Tourism New Zealand acts in the domestic market and whether any changes should be made.

Destination marketing organisations need to become more sophisticated and adaptable, says the CEO.

Tourism New Zealand is looking for a new chairperson to take on the leadership of the board and the crown entity.

The Within your Wildest Dreams campaign promoting New Zealand as the top holiday destination for Australians has generated significant engagement, says Tourism New Zealand.

Despite borders being open, Kiwis are still enjoying their backyard and overwhelmingly agree that NZ delivers as a holiday destination.

Tourism New Zealand and Air New Zealand are launching a joint campaign in the US and Canada today to lure North American travellers to Aotearoa. 

Te Pae Christchurch Convention Centre will host the 2026 International Cool Climate Wine Symposium, which could bring more than $1.1m into New Zealand’s economy.

It is the first worldwide promotion from the agency in two years.

The tourism recovery will take “multiple years” to return to stability despite early indications of strong demand, says René de Monchy.

Tourism New Zealand says its So hot right now winter campaign is its most successful domestic promotion to date.

Kiwi Link North America 2022 has wrapped up in Los Angeles, marking a successful end to the first Tourism New Zealand trade event in the United States since the pandemic.