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Tourism NZ

Your search for "Tourism NZ" found 50 results


TNZ: 650+ Southeast Asia sellers trained to lure quality visitors
19 Sep 2023  

TNZ: 650+ Southeast Asia sellers trained to lure quality visitors

Tourism New Zealand says it trained more than 650 travel sellers in Southeast Asia to attract high-quality visitors during its roadshow to the region.


NZ desirability yet to return to pre-Covid levels despite European appetite – TNZ
14 Sep 2023   /

NZ desirability yet to return to pre-Covid levels despite European appetite – TNZ

Tough economic conditions are not deterring travel, but fewer in the UK and Germany are considering NZ.


Tourism NZ reactivates Southeast Asia as demand grows
13 Sep 2023   /

Tourism NZ reactivates Southeast Asia as demand grows

The agency’s Asia GM says NZ’s appeal is “very, very high” in key markets across the region.


World Cup activation generates $20m EAV – TNZ
12 Sep 2023   /

World Cup activation generates $20m EAV – TNZ

The Beautiful Game FIFA Women’s World Cup campaign from Tourism New Zealand and Mackenzie Tourism has generated close to $20m in equivalent advertising value.


Direct India air connectivity would be “transformational” – govt
31 Aug 2023   /

Direct India air connectivity would be “transformational” – govt

Improving air connectivity with the country would boost NZ tourism and trade, says Damien O’Connor.


Size of funding cuts to Tourism NZ, innovation programme revealed
30 Aug 2023   /

Size of funding cuts to Tourism NZ, innovation programme revealed

Tens of millions of dollars is being clawed back from TNZ and the Innovation Programme for Tourism Recovery.


TNZ teams with UK footy star to promote NZ
18 Aug 2023   /

TNZ teams with UK footy star to promote NZ

The British now have a stronger awareness of New Zealand’s cultural experiences and attractions thanks to an advertising push by Tourism New Zealand and former English international footballer Hope Powell.


One year on: ‘If You Seek’ generates longer visits, higher spend – TNZ
17 Aug 2023   /

One year on: ‘If You Seek’ generates longer visits, higher spend – TNZ

Tourism New Zealand says its $5m If You Seek campaign has led to “record high” brand preference in promoting the country as a holiday destination in key markets such as the US and China.


Amway China returns with 10k staff in $40m incentive boost
14 Aug 2023   /

Amway China returns with 10k staff in $40m incentive boost

The arrivals, spread over three months, will stay in Auckland, Queenstown, and also visit Rotorua and Aoraki Mount Cook.


Kiwis’ support for tourism grows, environmental impact concerns fall – report
20 Jul 2023   /

Kiwis’ support for tourism grows, environmental impact concerns fall – report

Support for tourism in Aotearoa New Zealand has increased, according to research from Tourism New Zealand.


Tourism NZ, Trip.com promote NZ to Asia
4 Jul 2023  

Tourism NZ, Trip.com promote NZ to Asia

Tourism New Zealand and Trip.com have signed a memorandum of understanding that will see New Zealand promoted as a destination across Asia Pacific.


TNZ, China Southern bolster return of Chinese visitors
30 Jun 2023   /

TNZ, China Southern bolster return of Chinese visitors

The valuable market gets a lift with direct flights from the mainland to the South Island to resume and a new tech partnership.


MEETINGS 2023: Tourism NZ eyes record 90 international conferences worth $135m
23 Jun 2023   /

MEETINGS 2023: Tourism NZ eyes record 90 international conferences worth $135m

The new goal follows 84 bids worth $120m in FY23, with 54 confirmed wins so far.


TNZ launches $575k ‘Beautiful Game’ World Cup campaign to drive visitation
22 Jun 2023   /

TNZ launches $575k ‘Beautiful Game’ World Cup campaign to drive visitation

Tourism New Zealand has launched a $575k campaign to help attract visitors to the FIFA Women’s World Cup 2023 starting in July.


PM to launch tourism partnership in China
21 Jun 2023   /

PM to launch tourism partnership in China

Tourism is high on the agenda for Prime Minister Chris Hipkins’ trade delegation to China next week.


New chairman for Tourism New Zealand
31 May 2023   /

New chairman for Tourism New Zealand

Kiwibank co-founder and its former CEO, Paul Brock, will take over from Jamie Tuuta.


Cost of living, geopolitics impacting consideration for NZ – report
23 May 2023   /

Cost of living, geopolitics impacting consideration for NZ – report

Geopolitical conflict and the cost of living are having an impact on decision-making and consumers’ travel readiness, new research from TNZ shows.


Tourism New Zealand ditching domestic insights too
22 May 2023   /

Tourism New Zealand ditching domestic insights too

Tourism New Zealand is ending its domestic research work, leaving a hole in being able to see how Kiwis perceive travelling at home.


Budget 2023: Tourism New Zealand budget unchanged at $112m
18 May 2023   /

Budget 2023: Tourism New Zealand budget unchanged at $112m

The agency manages to maintain its budget for the 2023-24 year.


TNZ hosts famil for 32 travel sellers
17 May 2023   /

TNZ hosts famil for 32 travel sellers

Travel sellers from key visitor markets including Singapore, Japan, Korea, India, North America, the UK, Germany and Australia have visited regions around New Zealand.


Tourism New Zealand to end domestic marketing…
16 May 2023   /

Tourism New Zealand to end domestic marketing…

After three years of campaigning at home, it will focus only on promoting the country overseas from 1 July.


…despite its desire to continue home campaigns
16 May 2023   /

…despite its desire to continue home campaigns

Tourism New Zealand wanted to continue domestic marketing work as part of its portfolio approach to key visitor markets.


Could Tourism New Zealand exit the domestic market?
15 May 2023   /

Could Tourism New Zealand exit the domestic market?

“Ultimately, it’s a decision for MBIE and the minister on what they want as the future role for Tourism New Zealand” – René de Monchy.


Tourism NZ, Christchurch Airport to grow South Island tourism
10 May 2023   /

Tourism NZ, Christchurch Airport to grow South Island tourism

Christchurch Airport and Tourism New Zealand have formed a three-year partnership to grow tourism in the South Island.


Qualmark has reinstated fees but is it worth it? Operators have their say…
3 May 2023   /

Qualmark has reinstated fees but is it worth it? Operators have their say…

It’s not cheap and it’s not easy, so does the TNZ-owned accreditation still have a role to play in NZ tourism?


…while Qualmark GM Steven Dixon makes the case
3 May 2023   /

…while Qualmark GM Steven Dixon makes the case

Qualmark’s Steven Dixon outlines the benefits of accreditation and acknowledges it is not as easy for smaller operators but there is value in membership.


Tourism NZ’s winter campaign entices Aussies with ‘ahhh and ahh’
6 Apr 2023   /

Tourism NZ’s winter campaign entices Aussies with ‘ahhh and ahh’

Tourism New Zealand is ramping up its winter campaigning to the Australian market with a complementary take on the If You Seek campaign.


NZ showcased to India travel sellers
5 Apr 2023   /

NZ showcased to India travel sellers

More than 200 travel sellers in India have a stronger understanding of New Zealand destinations and experiences following a frontline training mission in the country.


TNZ: Appeal for NZ among active considerers at “all-time high”
3 Apr 2023   /

TNZ: Appeal for NZ among active considerers at “all-time high”

International consumers actively considering New Zealand as a destination are at an all-time high across key markets, according to new research from Tourism New Zealand.


NZ appeal strong in China with 9 million active considerers ‘ready to book’ – TNZ
16 Mar 2023   /

NZ appeal strong in China with 9 million active considerers ‘ready to book’ – TNZ

TNZ says the country is in a strong position as a destination of choice for Chinese travellers.


Tourism NZ launches $1m campaign to push city centres
9 Mar 2023   /

Tourism NZ launches $1m campaign to push city centres

Tourism New Zealand is firing up a $1m domestic campaign encouraging Kiwis to get out of the house and into their city centres.


Affordability key challenge to Kiwis’ domestic holiday desire – report
9 Mar 2023   /

Affordability key challenge to Kiwis’ domestic holiday desire – report

Being unable to afford a New Zealand holiday is the main reason cited by Kiwis who are not planning to take one this year, according to Tourism New Zealand’s latest domestic research.


“We can’t rest on our laurels” – TNZ’s René de Monchy on 2023
15 Feb 2023   /

“We can’t rest on our laurels” – TNZ’s René de Monchy on 2023

New Zealand’s tourism sector must work together to grow the country’s appeal in an increasingly competitive global market, writes Tourism New Zealand chief executive René de Monchy.


The Chinese are coming but what type of NZ experiences do they want?
9 Feb 2023   /

The Chinese are coming but what type of NZ experiences do they want?

NZ’s reputation as an outdoor experiential destination could help drive Chinese visitation.


Upgrades planned for i-SITE network
8 Feb 2023   /

Upgrades planned for i-SITE network

Tourism New Zealand says upgrades are coming to the 60 locally-owned and operated i-SITES around the country.


Tourism NZ’s year of ‘recovery & transition’ back to international
3 Feb 2023  

Tourism NZ’s year of ‘recovery & transition’ back to international

Another Covid-disrupted year saw Tourism New Zealand miss many of its performance targets but stakeholders remain pleased with its work as it started to refocus on overseas campaigning.


TNZ launches industry survey
20 Jan 2023   /

TNZ launches industry survey

Tourism New Zealand has launched an industry survey to understand what needs there are around relevant, timely and useful information and insight related to its work.


TNZ expands ‘If You Seek’ to international business event planners
30 Nov 2022   /

TNZ expands ‘If You Seek’ to international business event planners

Tourism New Zealand is inviting international business event planners to leverage the ‘If You Seek’ campaign designed to attract international visitors.


More Kiwis plan NZ holidays despite affordability worries – TNZ
28 Nov 2022   /

More Kiwis plan NZ holidays despite affordability worries – TNZ

Other financial priorities and affordability are the top reasons preventing Kiwis from planning a holiday.


MBIE reviewing Tourism NZ’s role in domestic market
1 Nov 2022   /

MBIE reviewing Tourism NZ’s role in domestic market

The Ministry of Business, Innovation and Employment is assessing how Tourism New Zealand acts in the domestic market and whether any changes should be made.


You need to be “ruthless and clear” – TNZ’s de Monchy on the future of DMOs
31 Oct 2022  

You need to be “ruthless and clear” – TNZ’s de Monchy on the future of DMOs

Destination marketing organisations need to become more sophisticated and adaptable, says the CEO.


Can you lead “through uncertainty and ambiguity”? Understand tourism? Then TNZ’s board wants you…
27 Oct 2022   /

Can you lead “through uncertainty and ambiguity”? Understand tourism? Then TNZ’s board wants you…

Tourism New Zealand is looking for a new chairperson to take on the leadership of the board and the crown entity.


TNZ eyes marketing platform rollout to help attract Aussies
28 Sep 2022   /

TNZ eyes marketing platform rollout to help attract Aussies

The Within your Wildest Dreams campaign promoting New Zealand as the top holiday destination for Australians has generated significant engagement, says Tourism New Zealand.


Domestic demand dips but short breaks appeal still strong – TNZ
27 Sep 2022   /

Domestic demand dips but short breaks appeal still strong – TNZ

Despite borders being open, Kiwis are still enjoying their backyard and overwhelmingly agree that NZ delivers as a holiday destination.


TNZ, Air NZ launch joint North America campaign
13 Sep 2022   /

TNZ, Air NZ launch joint North America campaign

Tourism New Zealand and Air New Zealand are launching a joint campaign in the US and Canada today to lure North American travellers to Aotearoa. 


Te Pae Christchurch to host 2026 wine symposium
1 Sep 2022   /

Te Pae Christchurch to host 2026 wine symposium

Te Pae Christchurch Convention Centre will host the 2026 International Cool Climate Wine Symposium, which could bring more than $1.1m into New Zealand’s economy.


Tourism NZ returns to global campaigning with ‘If You Seek’
17 Aug 2022   /

Tourism NZ returns to global campaigning with ‘If You Seek’

It is the first worldwide promotion from the agency in two years.


Recovery will take years despite current strong demand – TNZ’s de Monchy
11 Aug 2022   /

Recovery will take years despite current strong demand – TNZ’s de Monchy

The tourism recovery will take “multiple years” to return to stability despite early indications of strong demand, says René de Monchy.


TNZ’s ‘So hot right now’ campaign most successful domestic promo
5 Aug 2022   /

TNZ’s ‘So hot right now’ campaign most successful domestic promo

Tourism New Zealand says its So hot right now winter campaign is its most successful domestic promotion to date.


Kiwi Link wraps in US, next stop Europe
29 Jul 2022   /

Kiwi Link wraps in US, next stop Europe

Kiwi Link North America 2022 has wrapped up in Los Angeles, marking a successful end to the first Tourism New Zealand trade event in the United States since the pandemic.