Tourism NZ

Youth travel is going to be vitally important to the recovery, says TNZ director of commercial Rene de Monchy.

Tourism New Zealand will hit the road in October to update industry on its work and its long-term strategy.

Tourism New Zealand’s Good Morning World has been deemed the ‘world’s most effective global marketing campaign’ in the Global Effie: Multi-Region competition.

New Zealand tourism operators and products from across the country will be showcased in a new series of videos as part of a campaign from Tourism New Zealand.

Convincing potential Chinese travellers they will not be discriminated against when they land in New Zealand is a key issue for Tourism New Zealand.

Tourism New Zealand has released its first Spotify album, Mindful Journeys, designed to transport listeners virtually around the country.

NZ has maintained strong appeal among British and German travellers despite closed borders, says Tourism New Zealand.

The sudden halt to new airline routes between the US and NZ has hit travel sellers.

At a time when competition for brand and share of voice was increasing, it was crucial the brand was kept front and centre amongst travel sellers.

NZ is seen as the next best opportunity outside of domestic travel for Aus agents.

CEO Stephen England-Hall says it is another challenge for the agency and sector to overcome.

Senior-friendly products and promotions are being developed to entice those who would normally holiday abroad.

The agency says it is ready for a travel bubble although it is up against stiff competition from the Australian states.

Government marketing agency said that it is up against a “big fight at the moment” as destinations across the world pour money into campaigns in an attempt to keep their locations top of mind for when international travel restrictions are lifted. 

Air New Zealand has partnered with Tourism New Zealand on the second phase of its Do something new, New Zealand winter campaign to encourage New Zealanders to hit the slopes.

The August edition of Kia Ora magazine has been produced in partnership with long term partner Tourism New Zealand.

The agency has “gamified” the NZ experience in a new $1.3m campaign to lure Australians, once travel is allowed.

AA Traveller has entered into a three-year partnership with Tourism New Zealand in a bid to support domestic tourism and local operators. 

Every region recorded an increase in domestic visitors over the break compared to 2019, says Tourism NZ.

Tourism New Zealand says 64% of Kiwis intend to take a domestic holiday within the next year.

The campaign is a unique, joint agency effort to promote NZ’s brand on the global stage while travel remains restricted.

The Do Something New This Winter campaign features winter activities across the country.

The webinars would be fronted by TNZ’s trade marketing managers in-market and were exclusively designed for RTOs and trade-ready operators based in New Zealand.

Conventions and Incentives New Zealand and Tourism New Zealand have renewed their longstanding partnership by signing a Memorandum of Understanding confirming their co-operation.

The agency is making significant reductions to its offshore teams as Covid-19 continues to affect travel.

The impact, response, and, recovery strategies of New Zealand, Scotland, and New York will be the focus of a Victoria University of Wellington webinar.

Tourism New Zealand has launched a free digital toolkit and a domestic edition of newzealand.com for industry to leverage its Do Something New, New Zealand campaign.

The last video from Tourism New Zealand’s Good Morning World campaign has aired – bringing the year-long promotion to an end.

The agency is recruiting to build a domestic team along the same lines as its overseas offices.

Tourism New Zealand’s groundbreaking, year-long Good Morning World campaign is coming to the end on Tuesday 16 June.

Tourism New Zealand has released its first international campaign since the Covid-19 pandemic took hold resulting in the shutdown of the international travel market.

New modelling from the agency shows international spend could be at 80% of pre-Covid levels in two years.

It is the first instalment of the agency’s new domestic work, focused on restarting the country’s tourism sector.

A new survey taking stock of New Zealand’s tourism operators shows how deeply the Covid-19 crisis has impacted the once booming sector, forcing a major overhaul of activity for most businesses with others left hanging in the balance.

Tourism New Zealand’s funding remains stable at just under $112m in the new financial year, but where the agency spends it is changing according to Budget 2020.

“I’m a firm believer that level one will be the alert level that will kickstart our domestic economy.”

The agency says it has changed the focus of its marketing.

The agency has appointed a long-time staffer as general manager of the newly established team that is leading the restart of domestic tourism.

It is not just about stimulating demand, operators need to be open for the recovery, says Stephen England-Hall.

Tourism New Zealand has launched an industry survey to gauge the sector’s thoughts on the future of tourism.

Tourism New Zealand has launched a series of images to be used as video conferencing backgrounds allowing people to virtually put themselves in the picture.

New Zealand needs to build up a good mix of visitors in the recovery so the sector is less dependent on any single segment, says Tourism New Zealand chief executive Stephen England-Hall.

How the pandemic has changed the way the agency works, what it is doing with its budget, and its plan for the future.

Tourism NZ’s boss on how the agency will tackle such a pivotal project for the sector.

Tourism minister Kelvin Davis has charged TNZ with creating a new plan for the sector.

Tourism New Zealand has cancelled all of its industry familiarisations for the seeable future as the fall out from the Covid-19 outbreak continues to rattle the tourism industry. 

Tourism New Zealand planted a native tree for every guest hosted at a sustainability-focused breakfast at this week’s Asia Pacific Incentives Meetings Event in Melbourne.

Industry could lose more than half-a-billion dollars over the next two months from the missing Chinese visitor market, says Stephen England-Hall.

A continuing drop in the China market could see the country miss out on half-a-billion dollars over the next two years.

The attack took four days to quell and followed an earlier breach which destroyed data on TNZ computers.