Tourism NZ

TNZ says the country is in a strong position as a destination of choice for Chinese travellers.

Tourism New Zealand is firing up a $1m domestic campaign encouraging Kiwis to get out of the house and into their city centres.

Being unable to afford a New Zealand holiday is the main reason cited by Kiwis who are not planning to take one this year, according to Tourism New Zealand’s latest domestic research.

New Zealand’s tourism sector must work together to grow the country’s appeal in an increasingly competitive global market, writes Tourism New Zealand chief executive René de Monchy.

NZ’s reputation as an outdoor experiential destination could help drive Chinese visitation.

Tourism New Zealand says upgrades are coming to the 60 locally-owned and operated i-SITES around the country.

Another Covid-disrupted year saw Tourism New Zealand miss many of its performance targets but stakeholders remain pleased with its work as it started to refocus on overseas campaigning.

Tourism New Zealand has launched an industry survey to understand what needs there are around relevant, timely and useful information and insight related to its work.

Tourism New Zealand is inviting international business event planners to leverage the ‘If You Seek’ campaign designed to attract international visitors.

Other financial priorities and affordability are the top reasons preventing Kiwis from planning a holiday.

The Ministry of Business, Innovation and Employment is assessing how Tourism New Zealand acts in the domestic market and whether any changes should be made.

Destination marketing organisations need to become more sophisticated and adaptable, says the CEO.

Tourism New Zealand is looking for a new chairperson to take on the leadership of the board and the crown entity.

The Within your Wildest Dreams campaign promoting New Zealand as the top holiday destination for Australians has generated significant engagement, says Tourism New Zealand.

Despite borders being open, Kiwis are still enjoying their backyard and overwhelmingly agree that NZ delivers as a holiday destination.

Tourism New Zealand and Air New Zealand are launching a joint campaign in the US and Canada today to lure North American travellers to Aotearoa. 

Te Pae Christchurch Convention Centre will host the 2026 International Cool Climate Wine Symposium, which could bring more than $1.1m into New Zealand’s economy.

It is the first worldwide promotion from the agency in two years.

The tourism recovery will take “multiple years” to return to stability despite early indications of strong demand, says René de Monchy.

Tourism New Zealand says its So hot right now winter campaign is its most successful domestic promotion to date.

Kiwi Link North America 2022 has wrapped up in Los Angeles, marking a successful end to the first Tourism New Zealand trade event in the United States since the pandemic.

The network drops to 59 locations, prompting Tourism NZ to take a closer look at how i-SITEs can evolve.

The desire to travel to New Zealand remains strong in ‘active considerers’ with airfares and Covid disruption the top concerns for overseas markets, according to a Tourism New Zealand analysis.

Tourism New Zealand and Māori instrumentalist Jerome Kavanagh have collaborated on a composition reflecting on the meaning of Matariki.

New Zealand is winning international conferences in a highly competitive environment, with Tourism New Zealand hoping to add up to $105m in economic value in 2023.

Tourism New Zealand and The Ministry of Business, Innovation and Employment have updated the Code of Conduct for China Approved Destination Status for inbound tour operators and tour guides.

The agency forks out for overseas closures and recent restructuring.

Australia is particularly active internationally with its states competing hard in NZ as well.

The reopening of New Zealand’s borders does not appear to be dampening Kiwis’ appetites for a domestic holiday, according to an industry report.

Tourism New Zealand has been allocated $111.95m for 2022/2023 financial year, marking no change from the previous year’s budget.

Dozens of operators and RTOs are showcasing NZ destinations and experiences in Sydney in their first major trade events since Covid.

The CFO is understood to have resigned and departed on Thursday.

Tourism New Zealand’s global manager of trade marketing, Tansy Tompkins, has left the agency.

Another senior staffer has departed Tourism New Zealand – the fourth change to come to light in the past two weeks – although none are due to its current restructuring, says the agency.

Tourism New Zealand is on the hunt for a new general manager of international , who will be based in Auckland or Wellington.

The agency is reshaping following a review but is yet to reveal publicly its final structure, although one senior departure has been confirmed.

Tourism New Zealand is recruiting a minimum of 40 operators to go to the US in July to help reignite the international travel trade.

Tourism New Zealand’s new advertising campaign targeting international visitors is confusing and fruitless, says the ACT Party.

So, how many Kiwis actually did something new? Plenty, says Tourism New Zealand.

Tourism New Zealand’s CEO looks back on 2021 and outlines the agency’s priorities and challenges for the year ahead.

International airlines need to know in Q1 next year so they can include New Zealand for summer 2022-23.

Qualmark will be getting some Covid-19 lessons from abroad with the return of Steve Dixon to New Zealand take up the GM role.

Tourism New Zealand has created its own online hub for operators to offer consumers experiences as gifts.

Tourism New Zealand is hosting the Hui Kaihāpai Virtual Travel Expo for New Zealand specialists in Australia.

Two Tourism New Zealand board roles are expected to come up this week.

A trio of tourism organisations have taken steps to tackle their greenhouse gas emissions and boost their green credentials.

The impact of the Delta variant was starting to be seen in sentiment in July even before it was detected in Auckland in August.

Tourism New Zealand has launched a data resource to help the tourism industry access insights that could help businesses grow.

The tourism industry is overly reliant on government, subservient to political change, and has no strong unified direction, says former Tourism New Zealand boss George Hickton.

Social media spend is the biggest component in a year when the agency marketed mainly at home.