Tourism NZ

Those on the West Coast are the most pessimistic, according to Tourism New Zealand’s latest industry survey.

That will leave a $12.9bn revenue hole for the sector due to the lack of international tourists, says Tourism New Zealand.

Tourism New Zealand commercial director René de Monchy has been appointed interim chief executive following the resignation of Stephen England-Hall last month.

New Zealand Story has launched an international awareness campaign modelling campaigns from Tourism New Zealand and New Zealand Trade and Enterprise. 

Tourism New Zealand rebranded its social channels to 100% Pure Kindness on World Kindness Day on 13 November.

Tourism New Zealand lays out the necessary skills in a request for headhunting services.

There are lessons to be learnt from how Aucklanders were treated when they started travelling again.

Tourism New Zealand’s Good Morning World campaign as won a New Zealand Effie award.

TNZ’s boss is leaving the agency to lead Queenstown-based group Wayfare.

Dozens of operators feature in Tourism New Zealand’s new $1.17m summer domestic tourism campaign fronted by comedy duo Madeleine Sami and Jackie van Beek.

How the agency plans to entice visitors from Australia when the borders open.

Tourism Central Otago hosted eight members of Tourism New Zealand’s senior executive team and members of the board on a visit to Central Otago last week.

Tourism New Zealand chief executive Stephen England-Hall says it took “some effort” to get the message through to Government of the value of inbound tour operators.

The safety video would be out later this year and feature local actors as well as Air New Zealand cabin crew.

GM of destination Steve Armitage hopes to “make it difficult” for other regions to attract visitors from the city.

But they do not consider themselves tourists, according to new research.

Tourism New Zealand is forecasting a bumper domestic summer season but slates 2024 for a full recovery in international demand, according to its latest scenerio modelling of the future tourism recovery.

TNZ’s ‘Good Morning World’ has been named the “best and most effective” campaign in the world.

But it also saw Govt more than double the number of ITOs it initially planned to support.

Tourism New Zealand is launching a series of case studies from tourism businesses.

The Government recently announced a $36m project to upgrade and extend the Inia William Tuuta Memorial Airport on the island.

Youth travel is going to be vitally important to the recovery, says TNZ director of commercial Rene de Monchy.

Tourism New Zealand will hit the road in October to update industry on its work and its long-term strategy.

Tourism New Zealand’s Good Morning World has been deemed the ‘world’s most effective global marketing campaign’ in the Global Effie: Multi-Region competition.

New Zealand tourism operators and products from across the country will be showcased in a new series of videos as part of a campaign from Tourism New Zealand.

Convincing potential Chinese travellers they will not be discriminated against when they land in New Zealand is a key issue for Tourism New Zealand.

Tourism New Zealand has released its first Spotify album, Mindful Journeys, designed to transport listeners virtually around the country.

NZ has maintained strong appeal among British and German travellers despite closed borders, says Tourism New Zealand.

The sudden halt to new airline routes between the US and NZ has hit travel sellers.

At a time when competition for brand and share of voice was increasing, it was crucial the brand was kept front and centre amongst travel sellers.

NZ is seen as the next best opportunity outside of domestic travel for Aus agents.

CEO Stephen England-Hall says it is another challenge for the agency and sector to overcome.

Senior-friendly products and promotions are being developed to entice those who would normally holiday abroad.

The agency says it is ready for a travel bubble although it is up against stiff competition from the Australian states.

Government marketing agency said that it is up against a “big fight at the moment” as destinations across the world pour money into campaigns in an attempt to keep their locations top of mind for when international travel restrictions are lifted. 

Air New Zealand has partnered with Tourism New Zealand on the second phase of its Do something new, New Zealand winter campaign to encourage New Zealanders to hit the slopes.

The August edition of Kia Ora magazine has been produced in partnership with long term partner Tourism New Zealand.

The agency has “gamified” the NZ experience in a new $1.3m campaign to lure Australians, once travel is allowed.

AA Traveller has entered into a three-year partnership with Tourism New Zealand in a bid to support domestic tourism and local operators. 

Every region recorded an increase in domestic visitors over the break compared to 2019, says Tourism NZ.

Tourism New Zealand says 64% of Kiwis intend to take a domestic holiday within the next year.

The campaign is a unique, joint agency effort to promote NZ’s brand on the global stage while travel remains restricted.

The Do Something New This Winter campaign features winter activities across the country.

The webinars would be fronted by TNZ’s trade marketing managers in-market and were exclusively designed for RTOs and trade-ready operators based in New Zealand.

Conventions and Incentives New Zealand and Tourism New Zealand have renewed their longstanding partnership by signing a Memorandum of Understanding confirming their co-operation.

The agency is making significant reductions to its offshore teams as Covid-19 continues to affect travel.

The impact, response, and, recovery strategies of New Zealand, Scotland, and New York will be the focus of a Victoria University of Wellington webinar.

Tourism New Zealand has launched a free digital toolkit and a domestic edition of newzealand.com for industry to leverage its Do Something New, New Zealand campaign.

The last video from Tourism New Zealand’s Good Morning World campaign has aired – bringing the year-long promotion to an end.

The agency is recruiting to build a domestic team along the same lines as its overseas offices.