Tourism NZ

Tourism New Zealand has turned on its new Recharge Season campaign, which asks Kiwis to take an ‘active break’ instead of a ‘flop and drop’.

The lack of a new Tourism New Zealand campaign into the Australian market following the start of the trans-Tasman bubble has raised questions in Parliament.

Development West Coast hosted the Tourism New Zealand board for a day meeting tourism stakeholders and operators in the region.

The agency says it is “excited to explore opportunities” with Amazon to promote NZ in key visitor markets.

‘Active Recharge’ will target Kiwis who can holiday outside typical travel periods.

Statisticians will have some different data to crunch as international visitors begin to return.

A new creative platform is scheduled for early May lift-off, says Tourism New Zealand general manager for Australia, Andrew Waddel.

Richie and Gemma McCaw team up with TNZ to list their top 10 must-do’s in New Zealand.

TNZ goes inhouse to promote René de Monchy to the top job at the national marketing body.

Tourism New Zealand has wasted no time launching a campaign in Australia to attract visitors from across the ditch.

Tourism New Zealand will host a webinar on Wednesday 7 April on what quarantine-free travel with Australia could mean for tourism. 

An industry poll shows circumstances must improve to avoid a wave of failures.

New SOI for Crown entity covers next four years, submissions from the public close on 9 April.

Around 70% of Kiwis plan a holiday within NZ in the upcoming year, shows research from Kantar and TNZ.

But the domestic market remains “incredibly important”, says Tourism New Zealand’s interim CEO.

The Taxpayers’ Union is slamming Tourism New Zealand for spending $918,000 on a video of Rod Stewart singing a song for America’s Cup fans, saying taxpayers have been “shafted”.

The agency has invested $918k to create a unique event for the regatta.

MBIE said it was satisfied with the process “given the pace and urgency in which it was delivered”.

Refocused webinars, advisory support services, and industry updates are among the measures being taken by Tourism New Zealand to support the industry.

Stephen England-Hall’s move to Wayfare Group surprised many but for Tourism New Zealand’s former chief executive going now is as good a time as any.

Relocating from Auckland to Queenstown, England-Hall began his role as the new chief executive on Monday 1 February. 

Operators now wanted to leave behind an industry that focused too much on the dollar, shows research from TNZ.

Operators need to deepen the standard issue international experience to keep the domestic market interested, according to Tourism New Zealand research.

TNZ has launched a campaign with comedian Tom Sainsbury, poking fun at Instagram cliches while asking Kiwis to “share something new” on social media.

Tourism New Zealand’s interim CEO outlines the agency’s top priorities and challenges for the year ahead.

And they are considering coming in the first six months once travel restrictions lift, says TNZ’s Australia GM.

Australia’s bigger budget destination marketers will compete fiercely for Kiwis.

New research into perceptions of tourism and an Australia update are the focus of Tourism New Zealand’s first industry webinars of the year.

Tourism New Zealand’s René de Monchy is now the acting chief executive of Tourism New Zealand.

The number of TNZ staff being paid $100k or more has jumped by 10%, with pay packets at the top end of the table rising significantly.

Those on the West Coast are the most pessimistic, according to Tourism New Zealand’s latest industry survey.

That will leave a $12.9bn revenue hole for the sector due to the lack of international tourists, says Tourism New Zealand.

Tourism New Zealand commercial director René de Monchy has been appointed interim chief executive following the resignation of Stephen England-Hall last month.

New Zealand Story has launched an international awareness campaign modelling campaigns from Tourism New Zealand and New Zealand Trade and Enterprise. 

Tourism New Zealand rebranded its social channels to 100% Pure Kindness on World Kindness Day on 13 November.

Tourism New Zealand lays out the necessary skills in a request for headhunting services.

There are lessons to be learnt from how Aucklanders were treated when they started travelling again.

Tourism New Zealand’s Good Morning World campaign as won a New Zealand Effie award.

TNZ’s boss is leaving the agency to lead Queenstown-based group Wayfare.

Dozens of operators feature in Tourism New Zealand’s new $1.17m summer domestic tourism campaign fronted by comedy duo Madeleine Sami and Jackie van Beek.

How the agency plans to entice visitors from Australia when the borders open.

Tourism Central Otago hosted eight members of Tourism New Zealand’s senior executive team and members of the board on a visit to Central Otago last week.

Tourism New Zealand chief executive Stephen England-Hall says it took “some effort” to get the message through to Government of the value of inbound tour operators.

The safety video would be out later this year and feature local actors as well as Air New Zealand cabin crew.

GM of destination Steve Armitage hopes to “make it difficult” for other regions to attract visitors from the city.

But they do not consider themselves tourists, according to new research.

Tourism New Zealand is forecasting a bumper domestic summer season but slates 2024 for a full recovery in international demand, according to its latest scenerio modelling of the future tourism recovery.

TNZ’s ‘Good Morning World’ has been named the “best and most effective” campaign in the world.

But it also saw Govt more than double the number of ITOs it initially planned to support.

Tourism New Zealand is launching a series of case studies from tourism businesses.