Tourism NZ

In her first address to industry as TNZ’s marketing director, Brodie Reid says competition for travellers is getting fiercer.

US comedian Stephen Colbert’s week-long coverage of his trip to New Zealand drove a spike in Google searches, says Tourism New Zealand.

Keeping New Zealand top of mind amongst travellers considering a holiday remains one of Tourism New Zealand’s main challenges, industry heard yesterday at Tourism NZ’s Auckland roadshow. 

Korean Air will launch a new direct seasonal charter service between Seoul and Christchurch.

The future of voice technology and the emergence of “super-apps” are two trends being closely watched by Tourism New Zealand, as disruption of the global travel sector continues.

After more than a decade’s absence, the agency is taking its trade event back to LA as air connectivity with the United States takes off.

Former Tourism Australia boss John O’Sullivan on Tourism NZ, 100% Pure, Australia’s huge $39m Dundee campaign, and the challenge of climate change.

Tourism New Zealand has started talks with government boost its $111m annual budget.

The US comedian’s The Late Show is watched by around three million people each weeknight.

Tourism New Zealand’s Tiaki – Care for New Zealand campaign has reached its first year milestone.

The agency set six targets involving growth, visitor expectations and Kiwis’ perception of tourism.

Tourism New Zealand had to deal with its first ever budget cut in FY19 – a $5.9m reduction – so where did the agency spend its $111m budget?

Tourism NZ has revealed details of what it calls a world-first pilot scheme.

The agency has reallocated resources as holiday visitor numbers flatline.

A tough year for the i-SITE network saw closures, falling visitor numbers and sluggish sales.

Tourism New Zealand chair Jamie Tuuta has responded to a request for comment regarding chief executive Stephen England-Hall’s $3700 Hawaii ‘gift’ after a conflict of interest query.

Tourism New Zealand chief executive Stephen England-Hall had to explain flight and accommodation upgrades to a government committee member who questioned whether they amounted to a conflict of interest.

TNZ’s CEO says the problem is affecting holiday arrivals from the subcontinent.

The agency will receive the same amount it did last year from the Govt’s Budget 2019 – $111.45m.

Tourism New Zealand is holding its next series of roadshows in June, taking the tourism insights, trends and strategy briefing to Dunedin, Christchurch, Wellington and Napier from 17 to 25 June.

Tourism NZ’s new chair on the evolution of the agency’s work.

Tool has been developed to support investment and product development in NZ’s $39bn tourism industry

Tuuta took up the role on an interim basis when Dame Kerry Prendergast exited at the end of March.

The country’s lucrative Lord of the Rings film tourism could be under threat from Ireland’s Game of Thrones.

Despite focusing its entire marketing on shoulder seasons, peak season arrivals growth still outstrips autumn and spring.

MBIE has launched a review of the agency to help address the sector’s struggle with growth.

MBIE has appointed a high-powered panel of three individuals to consider Tourism New Zealand’s future.

The New York-based agency will push Tourism NZ’s overseas campaigns.

The Australian-based Auckland-raised Kiwi joined Tourism New Zealand in August last year after being appointed to head up the agency’s Australia business.

Jamie Tuuta has been appointed interim chair of the Tourism New Zealand board and will take up the role when current chair, Dame Kerry Prendergast, steps down at the end of the month.

The call comes as the proportion of tourist spending on activities drops.

Tourism New Zealand has teamed up with National Geographic to launch a global campaign that focuses on the “new territory” of promoting New Zealand’s people and culture to potential visitors.

Tourism NZ’s chair says the agency has cut its visitor arrivals growth expectations this year by almost half.

Tourism New Zealand chief executive Stephen England Hall said it is too soon to know whether the current uncertainty around government relations with China will affect visitor numbers.

Tourism New Zealand has filled one its most senior roles hiring American toy company Hasbro’s vice president of global brand strategy and marketing, Sarah Handley.

TNZ is on the hunt for a new global media agency to help drive its message across the world.

Overseas visitor arrivals in November 2018 increased by 3.2% to 385,789 compared to the same month in 2017, driven by growth from Australia, the United States and Taiwan.

One staff member was paid out close to $100,000 following a restructuring at the agency.

In a year of initiatives and alignment, TNZ’s CEO says a solid foundation for the work to come has been laid.

Tourism minister Kelvin Davis has appointed Roger Sharp to fill the last remaining vacancy on Tourism New Zealand’s board following the departure of three members earlier this year.

It is not just lower South Island operators having to contend with an unseasonable bout of winter weather, which has seen snow cover the Southern Alps and flooding affect Otago’s east coast.

Tourism New Zealand has put its hunt for a director of creative and content on hold. 

Qualmark’s new award aims to recognise the cream of NZ’s tourism industry. 

Sir Peter Jackson and singer Ed Sheeran (kind of) join the campaign.

Holiday visitor arrivals from Australia have fallen following years of solid growth.

Tourism New Zealand last night acknowledged the successes of a select group of conference sector specialists who have won events that will plough an estimated $37m into the New Zealand economy.

The initiative aims to encourage greater use of tourism data to help industry and investors.

Tourism New Zealand spent almost $126m marketing New Zealand as a visitor destination last year, according to its annual report.

The Ticker takes a close look at TNZ’s performance this week but starts with how it sums up its own work over FY18.

Shared global thinking is crucial to the future of the tourism industry, according to Tourism New Zealand chief executive Stephen England-Hall.