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Across the Ditch: The impact of the Commonwealth Games

6 Apr 2018  By Contributor

Margy Osmond, chief executive of Australia’s Tourism & Transport Forum, on the impact and legacy of the Commonwealth Games on the Gold Coast. 

Margy Osmond

With an estimated televised audience of 1.5 billion people tuning into the opening ceremony of the 2018 Gold Coast Commonwealth Games last night, the long-term benefits of this global exposure to the Gold Coast, Queensland and Australia’s visitor economies cannot be underestimated.

For the next few weeks, the incredible beauty of the Gold Coast and South-East Queensland will be beamed into hundreds of millions of living rooms across the world every day as people tune into the biggest sporting event to be held in Australia for more than a decade.

In addition to the enormous global television audiences, more than 1.1 million people are expected to visit Queensland over the coming weeks and inject more than A$870m into the local economy.

TTF is currently working with MI Associates on a comprehensive review of major events and how they stack up around the country.

There is however no doubt that the Commonwealth Games will well and truly put the Gold Coast on the global tourism map, yet the legacy of the Games will go well beyond increased visitor numbers and priceless global exposure. Once the Games come to an end, residents and visitors to the Gold Coast will be the beneficiaries of the more than $500 million that has been invested in sport and transport infrastructure, including the fast-tracking of the city’s increasingly popular light rail system.

Improved roads and public transport are often the greatest legacy from hosting major sporting events, and a big congratulations must be extended to the City of Gold Coast and the Queensland and Federal Governments for working so closely together to deliver a critical range of new transport infrastructure.

While on the topic of transport, I am very pleased to announce today that TTF will be hosting the 2018 Australian Transport Summit in Melbourne on Thursday 9th August.

The Summit has earned a reputation for featuring some of the most innovative and informed names in the Australian and global transport sectors, and this year will be absolutely no exception.

The theme of this year’s Summit is, ‘Where to next? Shaping our transport future’, and will see political leaders, industry executives and key decision makers from across the transport industry tackle a range of current and emerging issues facing the Australian transport sector.

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