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ATEED calls crisis summit as businesses seek help

5 Aug 2020  By Staff Reporter | | @tourismticker

Up to 50,000 people across the Auckland region could lose their jobs as the recession takes hold, according to the Auckland Tourism Events and Economic Development.

The agency has called a crisis summit for today to put together a Covid-19 economic recovery plan to help struggling businesses.

ATEED’s general manager of destination, Steve Armitage, told operators this week that while there had been “encouraging signs of recovery” over the past couple of months, “we also know that businesses are still hurting and doing all they can to survive”.

Steve Armitage

Around 150 businesses a day were calling the agency’s Covid-19 support line.

“There are avenues of support available to many through this time. ATEED, on behalf of central Government, is managing two key funding channels for our industry partners,” Armitage said.

Eligible operators could receive vouchers of up to $5000 to access specialist business advice through the Covid-19 Business Advisory Fund and another $5000 through the Government’s Tourism Transitions Programme.

“Never before have we had this level of financial support from central government and I strongly urge you to reach out to our business advisors to talk through your options to access the funding available.”

Armitage said Auckland Council’s Emergency Budget was signed off last Thursday confirming a significant reduction in its destination marketing budget.

“The decision taken by the governing body confirms the suspension of the Accommodation Provider Targeted Rate which means that ATEED’s funding envelope reduces by $10.7m in FY20/21,” he said.

“This confirmation provides us with some certainty as to the overall budget and enables ATEED management to finalise our business plan prioritisation and move forward with implementation in key areas, such as domestic marketing.”

ATEED started this week promoting its Elemental AKL event, which would run from October 1 to 31, and its annual Diwali Festival, October 31 to November 1.

Its Discover Auckland campaign would launch at the end of August, promoting the city’s “urban oasis proposition” and the Summer is calling promotion launches in September promoting the summer of events taking place including the America’s Cup.

Upcoming partnerships included a joint touring campaign with Northland Inc to promote Auckland journeys and a joint campaign with Hamilton & Waikato Tourism to promote travel across the region.


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