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Agritourism New Zealand has launched an online accelerator programme to broaden its reach into more areas of New Zealand and to meet demand.
The appeal of authentic agri-experiences has proved to be a valuable addition to luxury lodges, farmstays and tour operators around the country.
Operators reaped the benefits of domestic visitation during Covid but the international market is stepping back into the spotlight.
Opportunities to grow New Zealand’s food and agritourism offering – and leveraging it to boost exports – are the focus of a new report from ANZ and the Ministry for Primary Industries (MPI).
Booming Chinese visitor numbers present a huge opportunity to create new agritourism products and experiences, according to ANZ Bank.