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Hospitality New Zealand has entered into a Memorandum of Understanding with Backpacker Youth and Adventure Tourism Association.
One of the hardest-hit parts of tourism is holding on for a quick rebound when international travel resumes.
Under the memorandum, both organisations committed to jointly grow the value of international youth arrivals to New Zealand.
Youth travel is going to be vitally important to the recovery, says TNZ director of commercial Rene de Monchy.
YHA’s manager of hostel operations, Simon Cartwright, has been elected the new board chair of the Backpacker Youth & Adventure Tourism Association.
TNZ has refocused its backpacker strategy on the direct UK and German markets.
The backpacker and wider tourism industry is in “a huge state of flux” and it was vital operators tackled complex issues together, an industry audience heard this morning.
Rotorua’s Mary Tolley knows how important the backpacker market is to Rotorua and NZ, and now it will be part of her responsibility to help others realise it too.