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Destination: Digital, Aotearoa’s only dedicated tourism marketing conference, returns for 2023 

22 Sep 2023  By Contributor

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The digital revolution in the tourism industry continues to accelerate — and success in meeting the needs of tomorrow’s traveller relies on our ability to embrace innovation and seize the opportunities that lie ahead.

Speakers include (from top l-r) Haka Tours’ Eve Lawrence, RealNZ’s Scott McNabb, and Maverick Digital’s Alex Dykman and Tim Olson

To empower and equip New Zealand’s tourism industry with the tools to create, engage and convert traveller demand, Maverick Digital are thrilled to announce the return of Destination: Digital – The Workshop, with an all-new location and all-new programme.

Tourism marketers from across the motu are invited to attend the hands-on, highly engaging one-day conference on Tuesday 5 December, with an extended programme that incorporates two practical workshops alongside insightful presentations and inspiring panels.

Conveniently held the day prior to TECNZ’s Xmas Symposium, Destination: Digital – The Workshop will dive deep into the pivotal topics shaping the tourism landscape, from data and attribution challenges to the emergence of the conscious traveller and the trends of social media storytelling in 2023 and beyond. Attendees will also explore the transformative impact of Artificial Intelligence (AI) on tourism marketing, with tangible takeaways that can be easily applied to your own brand and role.

“Digital is no longer a luxury in tourism—it’s the driving force behind monumental changes in the way visitors research, book and behave,” says Zac Watson, GM of Maverick Digital.

Renowned speakers including Scott McNab, Chief Revenue Officer at RealNZ, and Eve Lawrence, GM of Haka Tours, alongside Maverick Digital’s own in-house experts will lead a series of thought-provoking sessions, followed by in-depth workshops for delegates to create actionable strategies to take home and apply to their own brands.

As tourism marketing continues to respond to the shifting technology landscape, this is your chance to stay ahead and abreast of the latest trends, and shape the future of your own marketing efforts. Join fellow forward-thinking operators and destinations for Destination: Digital – The Workshop, at Auckland’s B:Hive on Tuesday 5 December.

Earlybird tickets for Destination: Digital – The Workshop are on sale now for a limited time, and programme details can be found on the website

Any questions can be directed to Proudly brought to you by Maverick Digital, and supported by B:Hive and Hobbiton Movie Set.


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