Tātaki Auckland Unlimited

Annie Dundas on the pressures and priorities ahead for Tātaki Auckland Unlimited and NZ’s largest visitor economy.

Auckland Mayor Wayne Brown is proposing a cut of up to $27.5m for Tātaki Auckland Unlimited ahead of his 2023/24 budget proposal.

Tāmaki Makaurau Auckland is positioning itself as the destination for concerts and festivals this summer, promising something for everyone from December until the end of April.

Tātaki Auckland Unlimited chair Mark Franklin has died in Australia whilst receiving cancer treatment.

Tātaki Auckland Unlimited says it is reviewing how it approaches and funds event, including the potential for increased ownership through a more targeted seasonal strategy.

More than 180,000 passenger arrivals are expected to flow through Auckland over the next year as cruise makes a triumphant return.

The new collaborative fund will help launch marketing activity in Q1 2023 with Australia the initial target.

Up to 295,000 music lovers will converge on Tāmaki Makaurau Auckland as major stadium concerts roar back to life this summer.

The annual Diwali festival will return to Auckland’s Aotea Square and Queen Street from 8 – 9 October.

Elemental AKL has added eight new events to its lineup, to be held in multiple locations across Auckland from 14 – 31 July.

Tātaki Auckland Unlimited has signed off on a further 96 applications for events under the Local Activation Fund Programme and Discount Programme, part of the Tāmaki Makaurau Auckland Support Package.

The future of Auckland is under the microscope today at Auckland’s Future, Now event.

Dozens of operators and RTOs are showcasing NZ destinations and experiences in Sydney in their first major trade events since Covid.

The Explore Tāmaki Makaurau voucher programme has injected more than $8.5m and created bookings for more than 100 local businesses.

Auckland’s Local Activation Fund and Discount Programme has resumed following the recent government changes to the Covid-19 Protection Framework, particularly the removal of caps for outdoor gatherings.

Auckland Unlimited as confirmed a bonus draw will be added to its Explore Tāmaki Makaurau voucher programme that ran over the summer season.

More than 5000 Auckland businesses impacted by Covid-19 lockdowns have now received $17m in support from the Activate Tāmaki Makaurau business support package since registrations opened.

The further 50,000 Explore Tāmaki Makaurau vouchers have been released as part of the $9m Reactivating Tāmaki Makaurau Auckland Support Package.

Auckland Unlimited has suspended key parts of the city’s voucher scheme designed to stimulate spending.

The third wave of the Explore Tāmaki Makaurau Voucher Programme is underway, with a further 50,000 vouchers allocated to registered Aucklanders.

A second tranche of vouchers under the Explore Tāmaki Makaurau Voucher Programme will be allocated to registered Aucklanders on 1 February.

The Whale Tales 2022 public art trail will launch in Auckland next week, partly to publicise endangered Bryde’s whales in the Hauraki Gulf.

The Auckland Lantern Festival 2022 will return at the Auckland Showgrounds after a two-year absence.

There’s still a way to go to get everyone to understand the role they play in tourism, says the departing destination boss.

Northland Inc and Auckland Unlimited partner with AA Traveller to launch joint marketing campaign. 

Under Hayward’s watch, ACB had secured approximately $275m worth of business events for Auckland.

Auckland Unlimited chief executive Nick Hill among a raft of appointments to Auckland Art Gallery Toi o Tāmaki’s new advisory committee.

Steve Armitage, general manager destination at Auckland Unlimited said Summernova’s charity partners represented the festival’s ethos of inclusivity and sustainability.