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Thursday 09 July 2026
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Destination Management

Perspectives: What is ‘de-marketing’ and why are some destinations doing it? 24th March 2026 /

Perspectives: What is ‘de-marketing’ and why are some destinations doing it?

Successful de-marketing requires simultaneous use of soft and harsh responses, write researchers. 


RTOs, industry welcome national destination management investment… 6th July 2023 /

RTOs, industry welcome national destination management investment…

Regional tourism organisations and industry stakeholders have welcomed the government’s plan to invest in a new national destination management team.


…but what about direct funding for DMP implementation? Tourism minister dangles the carrot 6th July 2023 /

…but what about direct funding for DMP implementation? Tourism minister dangles the carrot

Tourism Minister Peeni Henare says the direct funding of regional destination management plans is something a Labour government would look at after the election in October.


Govt setting up national destination management unit 5th July 2023 /

Govt setting up national destination management unit

The new team will be funded from the IVL and will help regions address tourism pressures.


‘Tourism serving community’ heart of Central Otago’s 50-year vision 26th August 2022 /

‘Tourism serving community’ heart of Central Otago’s 50-year vision

The new DMP also charts a path towards resolving the vital issue of sustainable funding.


What locals want – Enterprise Dunedin seeks tourism feedback 3rd August 2022 /

What locals want – Enterprise Dunedin seeks tourism feedback

The findings will inform the region’s destination management plan.


Visit Ruapehu reveals guiding forces within DMP 26th July 2022 /

Visit Ruapehu reveals guiding forces within DMP

Visit Ruapehu says its destination management plan has a focus on reciprocity and responsibility as a result of feedback from the community.


Queenstown Lakes seeks regenerative, carbon neutral future in DMP 25th July 2022

Queenstown Lakes seeks regenerative, carbon neutral future in DMP

The plan also supports the establishment of a local visitor levy to address infrastructure pressures.


ChristchurchNZ selects agencies to lead DMP, brand plans 25th July 2022 /

ChristchurchNZ selects agencies to lead DMP, brand plans

ChristchurchNZ picked the agencies to lead work on the city’s destination management and new place brand plans.


Tairāwhiti asks for community input into DMP 30th September 2021

Tairāwhiti asks for community input into DMP

Trust Tairāwhiti is asking for input from the community to help develop a destination management plan for the wider Gisborne area.


DMPs paint slow international tourism recovery for Dunedin… 22nd September 2021

DMPs paint slow international tourism recovery for Dunedin…

International visitor spend in Dunedin may not fully recover to pre-Covid levels until 2029-2030 at the earliest, according to a new report.


…but positive on Kāpiti tourism with more investment 22nd September 2021

…but positive on Kāpiti tourism with more investment

There is very little in the way of paid attractions for visitors beyond the ‘hero’ experience of visiting Kāpiti Island.