26th April 2024 Conferences / TNZ
Tourism New Zealand has launched its Delegate Marketing Hub, with over 150 assets to support the promotion of conferences and events.
Registrations are now open for Tourism New Zealand’s Engagement Hui sessions in Queenstown, Auckland, Christchurch, Wellington and Rotorua.
But MBIE’s tourism teams have been scoped for voluntary redundancies, as public sector job losses mount.
There has been some softening across the ditch but TNZ says it is now seeing more interest from NZ’s biggest visitor market.
Tourism New Zealand has launched a campaign in the Australian market promoting the winter and ski season.
Waikato-based tourism business Te Ahurei Māori Tourism is one of six Māori operators being profiled on the world stage.
The tourism and hospitality minister says the $15m budget cut to TNZ is “potentially wrong” and he floats funding coming from the IVL.
Tourism New Zealand says Air New Zealand’s suspension of its direct Chicago-Auckland service will not impact its marketing in the major United States market.
Major events like the FIFA Women’s World Cup provide a “magnificent opportunity” to drive off-peak visitation, says TNZ’s CEO.
Tourism New Zealand was quizzed at its annual review about an error that led to a $13.8m tax liability built up over the Covid years.
On International Women’s Day, the Ticker takes a look at how one of the country’s most important tourism organisations is tackling its gender pay gap.
Tourism New Zealand says it will work to fill some knowledge gaps holding people back from booking a trip here.
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New Zealand should lean into creativity to attract more of the American market, says Illinois Office of Tourism’s deputy director, Daniel Thomas.
It may not yet be clear when the Chinese visitor market will fully recover but emerging trends could be a valuable opportunity, says TNZ’s CEO.
Tourism New Zealand is campaigning in the United States to entice more visitors to New Zealand amid what it calls a strong summer.
NZ should create a sustainable brand narrative and ensure there are credible hero products to meet growing visitor demand.
Tourism New Zealand CEO René de Monchy says he has had “really good” meetings with the new tourism and hospitality minister.
The new tourism and hospitality minister tells the Ticker his priorities for the portfolio.
Tourism New Zealand says it achieved 10 out of 11 performance goals in its 2023 fiscal year, only failing on the level of its stakeholder engagement, according to its latest annual report.
Tourism New Zealand has won the Best Marketing Award at the International Congress and Convention Association’s annual awards.
The operators are working with TNZ to showcase indigenous culture and storytelling to international audiences.
Australian visitors spent $1.59bn in the year to June 2023, up 20.5% from the same corresponding period in pre-Covid 2019.
Tourism New Zealand’s WeChat Pay pilot programme targeting the Chinese visitor market is now well underway.
Tourism New Zealand uses the brand power of Kiwi film director and actor Taika Waititi to promote the country overseas.
Tourism New Zealand says Asia is a priority to help drive more off-peak visitors to New Zealand.
Tourism New Zealand and 45 conference leaders from across the country rounded out Business Events Week with a celebration of the industry in Auckland on Friday.
Tourism New Zealand says it trained more than 650 travel sellers in Southeast Asia to attract high-quality visitors during its roadshow to the region.
Tough economic conditions are not deterring travel, but fewer in the UK and Germany are considering NZ.
The agency’s Asia GM says NZ’s appeal is “very, very high” in key markets across the region.
The Beautiful Game FIFA Women’s World Cup campaign from Tourism New Zealand and Mackenzie Tourism has generated close to $20m in equivalent advertising value.
Improving air connectivity with the country would boost NZ tourism and trade, says Damien O’Connor.
Tens of millions of dollars is being clawed back from TNZ and the Innovation Programme for Tourism Recovery.
The British now have a stronger awareness of New Zealand’s cultural experiences and attractions thanks to an advertising push by Tourism New Zealand and former English international footballer Hope Powell.
Tourism New Zealand says its $5m If You Seek campaign has led to “record high” brand preference in promoting the country as a holiday destination in key markets such as the US and China.
The arrivals, spread over three months, will stay in Auckland, Queenstown, and also visit Rotorua and Aoraki Mount Cook.
Support for tourism in Aotearoa New Zealand has increased, according to research from Tourism New Zealand.
Tourism New Zealand and Trip.com have signed a memorandum of understanding that will see New Zealand promoted as a destination across Asia Pacific.
The valuable market gets a lift with direct flights from the mainland to the South Island to resume and a new tech partnership.
The new goal follows 84 bids worth $120m in FY23, with 54 confirmed wins so far.
Tourism New Zealand has launched a $575k campaign to help attract visitors to the FIFA Women’s World Cup 2023 starting in July.
Tourism is high on the agenda for Prime Minister Chris Hipkins’ trade delegation to China next week.
Kiwibank co-founder and its former CEO, Paul Brock, will take over from Jamie Tuuta.
Geopolitical conflict and the cost of living are having an impact on decision-making and consumers’ travel readiness, new research from TNZ shows.
Tourism New Zealand is ending its domestic research work, leaving a hole in being able to see how Kiwis perceive travelling at home.
The agency manages to maintain its budget for the 2023-24 year.
Travel sellers from key visitor markets including Singapore, Japan, Korea, India, North America, the UK, Germany and Australia have visited regions around New Zealand.
After three years of campaigning at home, it will focus only on promoting the country overseas from 1 July.
Tourism New Zealand wanted to continue domestic marketing work as part of its portfolio approach to key visitor markets.
“Ultimately, it’s a decision for MBIE and the minister on what they want as the future role for Tourism New Zealand” – René de Monchy.