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Wednesday 08 May 2024
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TNZ

TNZ launches Delegate Marketing Hub 26th April 2024 /

TNZ launches Delegate Marketing Hub

Tourism New Zealand has launched its Delegate Marketing Hub, with over 150 assets to support the promotion of conferences and events.


TNZ opens Engagement Hui registrations 23rd April 2024

TNZ opens Engagement Hui registrations

Registrations are now open for Tourism New Zealand’s Engagement Hui sessions in Queenstown, Auckland, Christchurch, Wellington and Rotorua.


TNZ spared in current wave of job losses, $15m budget cut looms 15th April 2024 /

TNZ spared in current wave of job losses, $15m budget cut looms

But MBIE’s tourism teams have been scoped for voluntary redundancies, as public sector job losses mount.


TNZ invests millions to lift softer Australia, Japan markets 12th April 2024 /

TNZ invests millions to lift softer Australia, Japan markets

There has been some softening across the ditch but TNZ says it is now seeing more interest from NZ’s biggest visitor market.


TNZ launches winter campaign in Aus 10th April 2024 /

TNZ launches winter campaign in Aus

Tourism New Zealand has launched a campaign in the Australian market promoting the winter and ski season.


Māori operators showcased internationally 8th April 2024 / /

Māori operators showcased internationally

Waikato-based tourism business Te Ahurei Māori Tourism is one of six Māori operators being profiled on the world stage.


$15m TNZ budget cut “potentially wrong”, IVL scoped to fill gap – minister 25th March 2024 /

$15m TNZ budget cut “potentially wrong”, IVL scoped to fill gap – minister

The tourism and hospitality minister says the $15m budget cut to TNZ is “potentially wrong” and he floats funding coming from the IVL.


“No impact” on marketing in US from Chicago service suspension – TNZ 20th March 2024 /

“No impact” on marketing in US from Chicago service suspension – TNZ

Tourism New Zealand says Air New Zealand’s suspension of its direct Chicago-Auckland service will not impact its marketing in the major United States market.


TNZ plugs off-peak opportunity, NZ’s ongoing appeal at annual review 19th March 2024

TNZ plugs off-peak opportunity, NZ’s ongoing appeal at annual review

Major events like the FIFA Women’s World Cup provide a “magnificent opportunity” to drive off-peak visitation, says TNZ’s CEO.


TNZ asked to explain error that led to $14m GST bill 19th March 2024

TNZ asked to explain error that led to $14m GST bill

Tourism New Zealand was quizzed at its annual review about an error that led to a $13.8m tax liability built up over the Covid years.


IWD 2024: How Tourism New Zealand is addressing its gender pay gap 8th March 2024 /

IWD 2024: How Tourism New Zealand is addressing its gender pay gap

On International Women’s Day, the Ticker takes a look at how one of the country’s most important tourism organisations is tackling its gender pay gap.


NZ top preference strengthening, “strong potential” for off-peak travel – TNZ 6th March 2024

NZ top preference strengthening, “strong potential” for off-peak travel – TNZ

Tourism New Zealand says it will work to fill some knowledge gaps holding people back from booking a trip here.


TNZ leans into ‘Kiwiness’ in new campaign 5th March 2024 /

TNZ leans into ‘Kiwiness’ in new campaign

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NZ “punches above its weight” in America – Kiwi-born US tourism leader 20th February 2024 /

NZ “punches above its weight” in America – Kiwi-born US tourism leader

New Zealand should lean into creativity to attract more of the American market, says Illinois Office of Tourism’s deputy director, Daniel Thomas.


…as René de Monchy gives TNZ’s view on state of China recovery 13th February 2024 /

…as René de Monchy gives TNZ’s view on state of China recovery

It may not yet be clear when the Chinese visitor market will fully recover but emerging trends could be a valuable opportunity, says TNZ’s CEO.


TNZ drives US for year-round visitation 2nd February 2024 /

TNZ drives US for year-round visitation

Tourism New Zealand is campaigning in the United States to entice more visitors to New Zealand amid what it calls a strong summer.


Sustainability an opportunity for NZ tourism, operators onboard – research 1st February 2024 /

Sustainability an opportunity for NZ tourism, operators onboard – research

NZ should create a sustainable brand narrative and ensure there are credible hero products to meet growing visitor demand.


TNZ’s 2024 priorities – has it made its case to the new govt to reverse $15m budget cut? 22nd January 2024 /

TNZ’s 2024 priorities – has it made its case to the new govt to reverse $15m budget cut?

Tourism New Zealand CEO René de Monchy says he has had “really good” meetings with the new tourism and hospitality minister.


Doocey consulting on $15m TNZ budget cut, funding for DMPs, data 15th December 2023 /

Doocey consulting on $15m TNZ budget cut, funding for DMPs, data

The new tourism and hospitality minister tells the Ticker his priorities for the portfolio.


Tourism New Zealand reaps benefits of strong recovery 4th December 2023 /

Tourism New Zealand reaps benefits of strong recovery

Tourism New Zealand says it achieved 10 out of 11 performance goals in its 2023 fiscal year, only failing on the level of its stakeholder engagement, according to its latest annual report.


Tourism NZ wins ICCA Best Marketing Award 16th November 2023 /

Tourism NZ wins ICCA Best Marketing Award

Tourism New Zealand has won the Best Marketing Award at the International Congress and Convention Association’s annual awards.


TNZ, Māori operators collaborate on international campaign 2nd November 2023 /

TNZ, Māori operators collaborate on international campaign

The operators are working with TNZ to showcase indigenous culture and storytelling to international audiences.


Aus visitor spend 20% higher than pre-Covid – TNZ 16th October 2023 /

Aus visitor spend 20% higher than pre-Covid – TNZ

Australian visitors spent $1.59bn in the year to June 2023, up 20.5% from the same corresponding period in pre-Covid 2019.


Tourism NZ’s WeChat Pay pilot live with operators 10th October 2023 /

Tourism NZ’s WeChat Pay pilot live with operators

Tourism New Zealand’s WeChat Pay pilot programme targeting the Chinese visitor market is now well underway.


TNZ’s $690k campaign featuring Taika Waititi 4th October 2023 /

TNZ’s $690k campaign featuring Taika Waititi

Tourism New Zealand uses the brand power of Kiwi film director and actor Taika Waititi to promote the country overseas.


Asia focus for off-peak arrivals – TNZ 28th September 2023

Asia focus for off-peak arrivals – TNZ

Tourism New Zealand says Asia is a priority to help drive more off-peak visitors to New Zealand.


TNZ celebrates conference leaders 26th September 2023 /

TNZ celebrates conference leaders

Tourism New Zealand and 45 conference leaders from across the country rounded out Business Events Week with a celebration of the industry in Auckland on Friday.


TNZ: 650+ Southeast Asia sellers trained to lure quality visitors 19th September 2023

TNZ: 650+ Southeast Asia sellers trained to lure quality visitors

Tourism New Zealand says it trained more than 650 travel sellers in Southeast Asia to attract high-quality visitors during its roadshow to the region.


NZ desirability yet to return to pre-Covid levels despite European appetite – TNZ 14th September 2023 /

NZ desirability yet to return to pre-Covid levels despite European appetite – TNZ

Tough economic conditions are not deterring travel, but fewer in the UK and Germany are considering NZ.


Tourism NZ reactivates Southeast Asia as demand grows 13th September 2023 /

Tourism NZ reactivates Southeast Asia as demand grows

The agency’s Asia GM says NZ’s appeal is “very, very high” in key markets across the region.


World Cup activation generates $20m EAV – TNZ 12th September 2023 /

World Cup activation generates $20m EAV – TNZ

The Beautiful Game FIFA Women’s World Cup campaign from Tourism New Zealand and Mackenzie Tourism has generated close to $20m in equivalent advertising value.


Direct India air connectivity would be “transformational” – govt 31st August 2023 /

Direct India air connectivity would be “transformational” – govt

Improving air connectivity with the country would boost NZ tourism and trade, says Damien O’Connor.


Size of funding cuts to Tourism NZ, innovation programme revealed 30th August 2023 /

Size of funding cuts to Tourism NZ, innovation programme revealed

Tens of millions of dollars is being clawed back from TNZ and the Innovation Programme for Tourism Recovery.


TNZ teams with UK footy star to promote NZ 18th August 2023 /

TNZ teams with UK footy star to promote NZ

The British now have a stronger awareness of New Zealand’s cultural experiences and attractions thanks to an advertising push by Tourism New Zealand and former English international footballer Hope Powell.


One year on: ‘If You Seek’ generates longer visits, higher spend – TNZ 17th August 2023 /

One year on: ‘If You Seek’ generates longer visits, higher spend – TNZ

Tourism New Zealand says its $5m If You Seek campaign has led to “record high” brand preference in promoting the country as a holiday destination in key markets such as the US and China.


Amway China returns with 10k staff in $40m incentive boost 14th August 2023 /

Amway China returns with 10k staff in $40m incentive boost

The arrivals, spread over three months, will stay in Auckland, Queenstown, and also visit Rotorua and Aoraki Mount Cook.


Kiwis’ support for tourism grows, environmental impact concerns fall – report 20th July 2023 /

Kiwis’ support for tourism grows, environmental impact concerns fall – report

Support for tourism in Aotearoa New Zealand has increased, according to research from Tourism New Zealand.


TNZ, Trip.com promote NZ to Asia 4th July 2023

TNZ, Trip.com promote NZ to Asia

Tourism New Zealand and Trip.com have signed a memorandum of understanding that will see New Zealand promoted as a destination across Asia Pacific.


TNZ, China Southern bolster return of Chinese visitors 30th June 2023 /

TNZ, China Southern bolster return of Chinese visitors

The valuable market gets a lift with direct flights from the mainland to the South Island to resume and a new tech partnership.


MEETINGS 2023: Tourism NZ eyes record 90 international conferences worth $135m 23rd June 2023 /

MEETINGS 2023: Tourism NZ eyes record 90 international conferences worth $135m

The new goal follows 84 bids worth $120m in FY23, with 54 confirmed wins so far.


TNZ launches $575k ‘Beautiful Game’ World Cup campaign to drive visitation 22nd June 2023 /

TNZ launches $575k ‘Beautiful Game’ World Cup campaign to drive visitation

Tourism New Zealand has launched a $575k campaign to help attract visitors to the FIFA Women’s World Cup 2023 starting in July.


PM to launch tourism partnership in China 21st June 2023 /

PM to launch tourism partnership in China

Tourism is high on the agenda for Prime Minister Chris Hipkins’ trade delegation to China next week.


New chairman for Tourism New Zealand 31st May 2023 /

New chairman for Tourism New Zealand

Kiwibank co-founder and its former CEO, Paul Brock, will take over from Jamie Tuuta.


Cost of living, geopolitics impacting consideration for NZ – report 23rd May 2023 /

Cost of living, geopolitics impacting consideration for NZ – report

Geopolitical conflict and the cost of living are having an impact on decision-making and consumers’ travel readiness, new research from TNZ shows.


Tourism New Zealand ditching domestic insights too 22nd May 2023 /

Tourism New Zealand ditching domestic insights too

Tourism New Zealand is ending its domestic research work, leaving a hole in being able to see how Kiwis perceive travelling at home.


Budget 2023: Tourism New Zealand budget unchanged at $112m 18th May 2023 /

Budget 2023: Tourism New Zealand budget unchanged at $112m

The agency manages to maintain its budget for the 2023-24 year.


TNZ hosts famil for 32 travel sellers 17th May 2023 /

TNZ hosts famil for 32 travel sellers

Travel sellers from key visitor markets including Singapore, Japan, Korea, India, North America, the UK, Germany and Australia have visited regions around New Zealand.


Tourism New Zealand to end domestic marketing… 16th May 2023 /

Tourism New Zealand to end domestic marketing…

After three years of campaigning at home, it will focus only on promoting the country overseas from 1 July.


…despite its desire to continue home campaigns 16th May 2023 /

…despite its desire to continue home campaigns

Tourism New Zealand wanted to continue domestic marketing work as part of its portfolio approach to key visitor markets.


Could Tourism New Zealand exit the domestic market? 15th May 2023 /

Could Tourism New Zealand exit the domestic market?

“Ultimately, it’s a decision for MBIE and the minister on what they want as the future role for Tourism New Zealand” – René de Monchy.