10th May 2018 100% Pure NZTNZ’s commitment to include more people and culture has been welcomed but issues around authenticity and balance means the process will need to be carefully managed.
27th April 2018 100% Pure NZOne of the country’s leading designers, David Trubridge, has piled into Tourism New Zealand’s 100% Pure campaign calling it a “shameful lie” that worked because people wanted to believe it.
