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100% Pure NZ

Your search for "100% Pure NZ" found 2 results


Māori tourism leaders on TNZ’s evolution of 100% Pure NZ
10 May 2018  

Māori tourism leaders on TNZ’s evolution of 100% Pure NZ

TNZ’s commitment to include more people and culture has been welcomed but issues around authenticity and balance means the process will need to be carefully managed.


Trubridge labels 100% Pure a “shameful lie”
27 Apr 2018  

Trubridge labels 100% Pure a “shameful lie”

One of the country’s leading designers, David Trubridge, has piled into Tourism New Zealand’s 100% Pure campaign calling it a “shameful lie” that worked because people wanted to believe it.