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TNZ’s commitment to include more people and culture has been welcomed but issues around authenticity and balance means the process will need to be carefully managed.
One of the country’s leading designers, David Trubridge, has piled into Tourism New Zealand’s 100% Pure campaign calling it a “shameful lie” that worked because people wanted to believe it.
Entrada expands in Aus with Greyhound acquisition
Regional benefits key in record cruise season – Lloyd
International visitor spend hits $9bn, behind only dairy in exports – IVS
International tourism to finish 2023 near 90% of pre-Covid – UNWTO
