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There’s a key component missing from the region’s tourism offer, says Hamilton & Waikato Tourism’s new CEO.
With more people moving to the region and its tourism profile on the up, the Waikato is looking to capitalise on momentum with its new destination management plan.
The local drive market will play a significant role in the recovery of Waikato’s tourism sector, says the chief executive at Hamilton & Waikato Tourism.
Waikato regional development agency Te Waka and Hamilton & Waikato Tourism have launched their ‘Mighty Local’ campaign in an effort to boost businesses affected by the Covid-19 lockdown.
The Hamilton & Waikato region reached another significant milestone recently when it smashed its record for annual visitor expenditure.
Some of New Zealand’s top public relations specialists are heading to Hamilton & Waikato following the announcement that the Public Relations Institute of New Zealand (PRINZ) will be holding their annual conference in the region in 2018.
Visitors to Hamilton & Waikato are spending more than this time last year, with nearly $1.44 billion ringing through tills across the region.