RTO

WellingtonNZ is to launch its Wellington Welcome campaign targeting potential visitors from Australia on Monday 31 May.

Tourism Waitaki’s 16-week winter campaign will include a nine-episode web series on its website and social media channels.

Great South has allocated $287,500 to 11 events across Fiordland and Southland in its first deployment of the government’s regional events fund.

Organisers have “flipped the script doing away with scallops altogether,” says Destination Coromandel GM Hadley Dryden.

A range of RTOs have partnered together on the programme.

Move comes after RTO absorbed into Southland economic development agency Great South.

Destination Fiordland becomes part of economic development agency Great South from today, 1 April 2021.

New campaign launching this week features work by local photographers designed to lift spending.

Auckland Unlimited and Hamilton & Waikato Tourism have launched a month-long joint venture campaign.

Destination Fiordland and the tourism division of economic development agency Great South will be renamed Visit Fiordland and Visit Southland from 1 April 2021.

Boating, sports, food and arts events have secured funding from Destination Coromandel’s $80,000 Signature Events Marketing Fund.

Enterprise Dunedin has hired Stafford Strategy to refresh its destination plan for the city.

A former airline CEO and Air NZ marketing manager has taken one of the country’s top destination marketing jobs.

Northland Inc has partnered with Auckland Unlimited to deliver a campaign through AA promoting travel to the two regions.

Northland Inc has launched a new survey to collate local visitor industry data.

How did the river city, traditionally overlooked by visitors, top RTO area spend in 2020?

The former operator says the biggest priorities for the Regional Tourism Organisation at the moment “are around trying to help businesses in the industry here survive”.

A campaign showcasing Central Otago locals giving thanks to visitors has exceeded expectations, says Tourism Central Otago general manager Dylan Rushbrook.

Lake Wānaka Tourism has launched the Local’s Choice Wanaka 2020 competition.

Northland Inc’s tourism team says it will help “turn around the message” for operators following the new Covid case.

Event organisers in the Coromandel can now apply for marketing support from Destination Coromandel’s $80k Signature Events Marketing Fund.

The update and re-release of the map coincided with the opening of Northland’s newest tourism attraction, the $9.6m Manea Footprints of Kupe.

Some of the country’s leading destination marketers give their views of the new minister and his messaging.

If ever a sporting analogy can be used to summarise a year then now is the time, writes the agency.

The tourism industry has been bereft of a suite of relevant data, says DWC’s Jim Little.

New tourism development manager Lydia Stoddart said there was a lot of product in the region that people did not know about.

Destination Wairarapa GM Anna Nielson says community sentiment towards tourism was positive, with strong bookings in place for the summer season.

A lack of input into how a district was being marketed has prompted the creation of a new association.

More than 50 stakeholders and operators attended Visit Ruapehu’s fourth annual industry forum at Chateau Tongariro Hotel.

We need to keep as many operators as possible alive, says Lake Wānaka Tourism’s acting GM.

Mackenzie Tourism is today hosting its first workshop in the Capability Building Programme for Mackenzie operators.

DQ’s boss on solidifying the Queenstown brand and the launch of its ‘Home of Adventure’ campaign.

Northland Inc GM Tania Burt says the film will lift the region’s profile.

The pandemic had opened the gates for reshaping tourism as a whole sector across the country.

Raging fires across southern Canterbury have been another blow for the region’s hard-hit tourism industry.

Destination Rotorua’s Andrew Wilson on new research that shows how New Zealanders want to be treated when holidaying at home.

Northland Inc, Te Au Mārie Trust, Te Hiringa Trust and Te Puni Kōkiri have partnered to facilitate the development of a Northland Destination Management Plan for the region. 

The Get Out More NZ campaign comprised the Coastal Bay of Plenty, Hamilton & Waikato, Rotorua, Ruapehu, Tairāwhiti Gisborne and Taupō.

Great South’s GM of tourism and events on tourism’s recovery and the vital role RTOs play.

Gilliland said the approach resulted in “pathetically small” support for already-strong domestic tourism-centric regions.

New Zealanders hitting the road in the July school holidays delivered a huge spending boost for many smaller regions across the country, while key destinations including Auckland, Wellington and Queenstown continued to suffer from a lack of international spend.

Destination Queenstown has cut back its international markets team in the face of Covid-19 uncertainty.

With no international visitors, the value of NZ’s biggest city has grown to regional tourism.

The Great New Zealand Bingo Bonanza is calling on regional tourism organisations to join the initiative by submitting two free bingo activity cards in preparation for September’s launch.

Tourism Central Otago general manager Dylan Rushbrook on the power to be found in New Zealand’s smaller RTOs.

While the decision was disappointing for the region, Adcock says other Government funding will help the district’s tourism.

Enterprise Dunedin’s city marketing manager says now is the time to reset the region’s offering.

Lake Wanaka Tourism has appointed Tim Barke as acting general manager.

His departure leaves both RTOs at the hard-hit district without permanent leaders.

Now is the time to innovate, research and develop, says Hamilton & Waikato Tourism’s CEO.