RTO

The regional tourism system needs to be overhauled to help address the root causes of long-standing challenges and not just symptoms, according to a new industry report.

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Eight southern regional tourism organisations have unveiled the Southern Way touring initiative.

More than 100 operators and 185 buyers will be at Eden Park in Auckland today.

An industry-first collaboration between RTOs and Auckland Airport showcases 17 Kiwi operators across eight North American cities.

Bruce Moffat outlines his agenda for his first 100 days and the challenges and opportunities ahead for Destination Marlborough.

A plan to guide the hard hit destination back to business is already in progress.

The campaign encourages visitors to take a journey that makes up a single experience across five regions.

In an industry-first collaboration, six West Coast and Canterbury regional tourism organisations have promoted their region to 80 agents from 40 inbound businesses at a product showcase in Auckland.

West Coast and Canterbury regional tourism organisations are joining forces to relaunch tourism awareness with inbounders in the North Island.

Destination Hauraki Coromandel has a new name and a new mission as it transitions to becoming a destination management organisation as well as encouraging visitors to spend more in the region.

A pioneering collaboration between Hawke’s Bay and Dunedin invites people to rediscover the regions.

Tourism Waitaki’s days as an RTO look to be numbered after Waitaki District Council adopted its new draft economic development strategy.

As well as destination marketing, Tourism Waitaki also operates the popular Oamaru Blue Penguin Colony.

A partnership between two RTOs and Auckland Airport aims to bring North American visitors to New Zealand for an “Auckland – Queenstown experience”.

Hurunui Tourism has published the official list of 150 reasons why people should visit the North Canterbury region of Hurunui.

Hurunui Tourism is calling on local tourism operators, residents and visitors to share their reasons why Kiwis should visit Hurunui.

Destination management plans present a unique challenge for RTOs.

The CEO will depart in March after just nine months in the role.

With more people moving to the region and its tourism profile on the up, the Waikato is looking to capitalise on momentum with its new destination management plan.

Hamilton & Waikato Tourism development manager Nicola Greenwell will take over as interim general manager of the RTO on 3 February.

RTNZ is looking to make the most of the financial resources won over the course of the pandemic in anticipation of the visitor economy and member regional tourism organisations moving past the crisis.

Dawson will join Air New Zealand as its regional affairs manager reporting to Reuben Levermore.

Destination Queenstown and Southern Wellbeing Trust is bringing GoodYarn peer-to-peer mental wellbeing workshops to the resort’s business community.

Lake Wānaka Tourism and Destination Queenstown have partnered this biking season to produce Dirt Report, a weekly round-up of all things biking in the district.

The Coromandel tourism industry is counting on a busy summer after visitor spend fell 34% between August and October 2021, compared with the same period last year.

A strong showing for Waikato in the latest Domestic Visitor Satisfaction research from Tourism Industry Aotearoa reflects the region’s appeal to domestic visitors, says Hamilton & Waikato Tourism.

Destination Queenstown, Lake Wānaka Tourism, and Queenstown Lakes District Council are jointly funding an initiative that enables local businesses and schools to calculate their greenhouse gas emissions and take action to reduce them.

But they are unlikely to have the usual crowds of Aucklanders, says Venture Taranaki’s CEO

Great South has hired former Shotover Canyon Swing boss Stu Cordelle to lead Visit Fiordland.

Visit Fiordland and Visit Southland have formed their own international marketing alliance, to be promoted as ‘Great South’.

Regional Tourism New Zealand also secures $200k to help build capability within RTOs.

Events, sustainability and culture are some of the key areas of focus, says NRDA’s new boss, Fiona Wilson.

Central Otago visitor spend for 2021 is tracking above pre-Covid levels and looks on track to beat 2019, says Dylan Rushbrook.

Whanganui, Taranaki and the Manawatū are jointly launching a pan-region arts trail to showcase works and entice visitors to the lower west coast of the North Island.

Smaller regional tourism organisations are leveraging their weight differently in the post-Covid world.

A turbocharged destination plan, long-term marketing campaigns and city developments are expected to support tourism to Southland and Fiordland.

Tourism Waitaki employees have met with police following abusive comments on social media directed at its foreign-born staff.

Former Destination Rotorua general manager Oscar Nathan has taken the top job at Tourism Bay of Plenty.

Rotorua is launching a campaign to focus on the identity of the region and the people who live there.

Tourism operators in South Waikato say they support leaving the region’s RTO and hope that forging their own path will lead to better outcomes.

South Waikato District Council goes it alone claiming it doesn’t get good bang for buck.

The regions of Waikato, Rotorua, Taupō, and Ruapehu will produce a total of 15 events across the area with an initial round of funding worth $1.6m from the Thermal Explorer Regional Events Fund (REF).

Lack of overseas visitors, difficultly in finding migrant workers cited.

WellingtonNZ is to launch its Wellington Welcome campaign targeting potential visitors from Australia on Monday 31 May.

Tourism Waitaki’s 16-week winter campaign will include a nine-episode web series on its website and social media channels.

Great South has allocated $287,500 to 11 events across Fiordland and Southland in its first deployment of the government’s regional events fund.

Organisers have “flipped the script doing away with scallops altogether,” says Destination Coromandel GM Hadley Dryden.

A range of RTOs have partnered together on the programme.

Move comes after RTO absorbed into Southland economic development agency Great South.