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Perspectives

Your search for "Perspectives" found 50 results


Perspectives: Do Pacific tourism campaigns risk perpetuating stereotypes?
18 Nov 2022   /

Perspectives: Do Pacific tourism campaigns risk perpetuating stereotypes?

Tourism marketers risk damaging Indigenous culture and visitor expectations through cultural stereotypes evident in national campaigns.


Perspectives: The promise and challenges of sustainable travel products
15 Nov 2022   /

Perspectives: The promise and challenges of sustainable travel products

While sustainable travel is the next step in the evolution of tourism, the way consumers talk about it and what they actually do about can be very different.


Perspectives: Cruise ships have Covid cases – so what needs to happen next?
31 Oct 2022   /

Perspectives: Cruise ships have Covid cases – so what needs to happen next?

The cruise industry has learnt much from the pandemic but more can be done to protect those at sea and on land, say researchers.


Perspectives: Australia’s Indigenous tourism fights to protect cultural heritage
29 Aug 2022   /

Perspectives: Australia’s Indigenous tourism fights to protect cultural heritage

Indigenous tourism and an enhanced sense of connection to local communities can help people fight the destruction of sites of environmental and cultural significance in Australia.


Perspectives: Tourism and the metaverse – towards widespread use of virtual travel?
17 Aug 2022   /

Perspectives: Tourism and the metaverse – towards widespread use of virtual travel?

Although tourism in the metaverse cannot replace a real-world experience, technology has the power to share sites that are not easily accessible or completely ignored.


Perspectives: Why staff well-being plans are important in the workplace
25 Jul 2022   /

Perspectives: Why staff well-being plans are important in the workplace

Businesses that develop a comprehensive well-being plan can go a long way to preventing mental health problems in the workplace.


Perspectives: What’s next for travel and tourism?
7 Jul 2022   /

Perspectives: What’s next for travel and tourism?

The World Economic Forum turns to two experts to highlight some of the key areas of risk and opportunity in the sector.


Perspectives: Lessons for the hotel industry from Covid
5 Jul 2022   /

Perspectives: Lessons for the hotel industry from Covid

Hoteliers had to take drastic action to survive and we can all learn from their challenges.


Perspectives: Businesses should be wary of cashing in on Matariki
22 Jun 2022   /

Perspectives: Businesses should be wary of cashing in on Matariki

There are natural reasons for wanting to take advantage but businesses should tread carefully, writes the University of Auckland’s Mike Lee.


Perspectives: Tourism needs survival support, not innovation funding
20 May 2022   /

Perspectives: Tourism needs survival support, not innovation funding

The industry needs more practical help in the recovery, writes TECNZ’s Lynda Keene.


Perspectives: How flyers can avoid catching Covid on the plane
28 Apr 2022   /

Perspectives: How flyers can avoid catching Covid on the plane

Why are business travellers more at risk?


Perspectives: How protecting biodiversity pays off for tourism
27 Apr 2022   /

Perspectives: How protecting biodiversity pays off for tourism

The key is investing in both small-scale infrastructure and conservation, write researchers.


Could new research help predict eruptions on Whakaari White Island?
21 Apr 2022   /

Could new research help predict eruptions on Whakaari White Island?

Specific volcano traits could form the basis of a new eruption warning system.


Perspectives: Can NZ reset from high volume to ‘high values’ tourism?
8 Apr 2022   /

Perspectives: Can NZ reset from high volume to ‘high values’ tourism?

With the reopening of the border from next week, the future of tourism comes into sharp relief.


IPCC: Moving the dial on transport to help stave off climate disaster
5 Apr 2022   /

IPCC: Moving the dial on transport to help stave off climate disaster

Reducing air travel is one of the recommendations made to tackle climate change.


Perspectives: Supporting tourism’s young leaders
29 Mar 2022   /

Perspectives: Supporting tourism’s young leaders

YoungTEC is gearing up for another significant year off supporting and nurturing the next generation of industry leaders, writes chair Charlotte Brady.


Perspectives: What type of visitor does NZ want? What does it need?
22 Mar 2022   /

Perspectives: What type of visitor does NZ want? What does it need?

Simply focusing on ‘high value’ tourism will come with costs for businesses and communities.


Perspectives: ITOs “thrilled” at self-iso lifting but still nervous – TECNZ’s Keene
1 Mar 2022   /

Perspectives: ITOs “thrilled” at self-iso lifting but still nervous – TECNZ’s Keene

For inbounders, who need to plan 12-24 months ahead, there’s still a lot that needs to be confirmed before they can really rejoice, writes Tourism Export Council of New Zealand chief executive Lynda Keene.


Perspectives: NZ needs an ambitious target for its tourism recovery
11 Feb 2022   /

Perspectives: NZ needs an ambitious target for its tourism recovery

There are serious negative future social and economic implications if there is a weak tourism recovery.


Perspectives: Why NZ tourism won’t be broken
26 Nov 2021  

Perspectives: Why NZ tourism won’t be broken

YHA’s former GM of marketing and sales, Brian Westwood, says tourism’s collective strength will help it through this crisis.


Perspectives: Loving local more important than ever
18 Nov 2021  

Perspectives: Loving local more important than ever

Auckland visitors contributed $218m to Wellington’s economy pre-Covid but at the moment they cannot spend anything, writes WellingtonNZ CEO John Allen.


Perspectives: Events are first to stop, last to re-start, and desperately need help
28 Sep 2021  

Perspectives: Events are first to stop, last to re-start, and desperately need help

The country’s events sector needs help as losses mount, writes Ségolène de Fontenay, general manager of New Zealand Events Association. 


Perspectives: The problem with Covid ‘passports’
15 Sep 2021   /

Perspectives: The problem with Covid ‘passports’

Why demanding vaccine ‘passports’ from customers raises questions about discrimination, inequality and coercion.


Perspectives: Opportunity knocks for regenerative tourism recovery
23 Jul 2021  

Perspectives: Opportunity knocks for regenerative tourism recovery

Destination Queenstown’s departing acting chief executive, Ann Lockhart, writes that regenerative tourism means more than ‘sustainability’ and argues it’s also good business practice.


Perspectives: 50 years young for MoaTrek
8 Jun 2021   /

Perspectives: 50 years young for MoaTrek

MoaTrek managing director Miles Clark writes even a global pandemic hasn’t slowed down the business, which celebrates its 50th birthday this year.


Perspectives: How much should NZ tourism get its Aus hopes up?
15 Apr 2021  

Perspectives: How much should NZ tourism get its Aus hopes up?

There’s good reason to be optimistic, writes AUT tourism professor Michael Lueck.


Perspectives: How tourism will change post-Covid
13 Apr 2021  

Perspectives: How tourism will change post-Covid

Why promoting specific destinations to potential post-Covid tourists may no longer make any sense.


Perspectives: Pivoting to what exactly?
18 Mar 2021  

Perspectives: Pivoting to what exactly?

Bus & Coach Association acting chief executive Alex Voutratzis calls on the Government to do more to protect not just tourism but the communities the sector supports.


Perspectives: Looking back 90 years for guidance
9 Mar 2021  

Perspectives: Looking back 90 years for guidance

As Buried Village of Te Wairoa celebrates 90 years, operations manager Amanda McGrath looks back for guidance and examples of resilience.


Perspectives: Sustainable change can make NZ tourism more competitive
19 Feb 2021  

Perspectives: Sustainable change can make NZ tourism more competitive

The PCE report is a paradigm shift towards increasing tourism accountability, writes Professor James Higham.


Perspectives: Tourism – from 3-night stand to long term relationship
9 Nov 2020  

Perspectives: Tourism – from 3-night stand to long term relationship

QLDC’s economic development manager, Peter Harris, argues the need to rethink how we value tourism and why now is the time to do it.


Perspectives: Hotels are breaking away from TIA – here’s why
12 Oct 2020  

Perspectives: Hotels are breaking away from TIA – here’s why

Lincoln University’s Dr Anthony Brien lays out the rationale for the new Hotel Council Aotearoa.


Perspectives: Fundamental review of tourism data needed – TIA’s Roberts
8 Oct 2020  

Perspectives: Fundamental review of tourism data needed – TIA’s Roberts

TIA’s Chris Roberts says there is no structure, system or funding dedicated to the research needs of our industry.


The three things I’ve learned in 2020: DC’s Hadley Dryden
6 Oct 2020  

The three things I’ve learned in 2020: DC’s Hadley Dryden

DC’s Hadley Dryden on reconnecting with nature and communities, the importance of Regional Tourism NZ, and ticking something off your bucket list. 


Perspectives: Why we need a plan for vaccine-based travel
22 Sep 2020  

Perspectives: Why we need a plan for vaccine-based travel

Aotea New Zealand director Richard Hanson calls on the Government to outline its conditions for vaccine-based travel so operators can plan for the recovery of New Zealand tourism.


Why we need to think about “socialising tourism” after Covid
4 Sep 2020  

Why we need to think about “socialising tourism” after Covid

We must not return to the type of hyper-development that tourism suffered from, argues Dr Freya Higgins-Desbiolles.


Perspectives: Why destinations cannot ignore their digital identity
31 Aug 2020  

Perspectives: Why destinations cannot ignore their digital identity

A country’s online brand can help attract visitors and investment.


Tourism Transformation: Why it’s time for a fundamental re-think 
11 Aug 2020  

Tourism Transformation: Why it’s time for a fundamental re-think 

New Zealand and Hawai’i both have strengths as island communities that will help them make a much-needed shift in tourism values, writes Professor Pauline Sheldon from the University of Hawai’i.  


Perspectives: Resetting NZ tourism through a cultural lens
6 Aug 2020  

Perspectives: Resetting NZ tourism through a cultural lens

Chair of Ngāti Kahungunu Iwi Incorporated and member of the Government’s Tourism Futures Taskforce, Ngahiwi Tomoana, on why you cannot look for answers to tourism problems within the industry alone.


YoungTEC’s Zac Watson on the value of young talent in tourism
27 Jul 2020  

YoungTEC’s Zac Watson on the value of young talent in tourism

We can build a stronger, more purposeful industry, with the help of the next generation of leaders, says YoungTEC’s chair.


Perspectives: Hotel revenue management in the post-Covid world
21 Jul 2020   /

Perspectives: Hotel revenue management in the post-Covid world

Cornell University School of Hotel Administration’s Emeritus Professor of Operations Management, Sherri Kimes, on why revenue management management matters more than ever in a capacity-constrained post-Covid world.


Perspectives: The downside to discounting – and a couple of alternatives…
6 Jul 2020  

Perspectives: The downside to discounting – and a couple of alternatives…

Desperate times call for desperate measures – but letting desperation drive you to discounting can end up with disastrous results, argues Dr Anthony Brien, senior lecturer in business and hotel management at Lincoln University.


Why the sun is setting on unsustainable long-haul, short-stay tourism
3 Jul 2020  

Why the sun is setting on unsustainable long-haul, short-stay tourism

University of Otago professor of tourism, James Higham, argues regional travel bubbles will create a high-value, low-leakage and low-emissions tourism future.


Perspectives: Keeping it real in the ‘new’ NZ tourism
30 Jun 2020  

Perspectives: Keeping it real in the ‘new’ NZ tourism

As New Zealand travel writers throw themselves with gusto into rebuilding domestic tourism, Sarah Bennett proposes a ban on ‘secret beaches’, ‘hidden gems’ and other ‘underrated’ places in favour of a more inclusive and strategic approach.


Perspectives: Turning the international student crisis into an opportunity
23 Jun 2020   /

Perspectives: Turning the international student crisis into an opportunity

Auckland University of Technology’s senior lecturer in economics, Dr Rahul Sen, andInternational Business, Strategy and Entrepreneurship lecturer, Swati Nagar, on how NZ universities can turn the Covid-19 induced international student crisis into an opportunity.


Perspectives: Revenue management in uncertain times
22 Jun 2020  

Perspectives: Revenue management in uncertain times

Hotel revenue management consultant Joe Ellingham from Revenue Team on the opportunity available to operators in a region-led recovery.


Perspectives: XperieNZ’s Swaminathan on a hard reset for tourism
15 Jun 2020  

Perspectives: XperieNZ’s Swaminathan on a hard reset for tourism

ITO XperieNZ founder Kumar Swaminathan on why New Zealand must look beyond Australia and the importance of opening our borders to Asia.


Perspectives: Supporting luxury operators isn’t cheap, but it is worth it
5 Jun 2020   /

Perspectives: Supporting luxury operators isn’t cheap, but it is worth it

Industry has to convince Kiwis our best experiences are worth the price, writes the Ticker’s Shannon Williams.


Perspectives: Time for Govt to be bold for NZ tourism
25 May 2020   /

Perspectives: Time for Govt to be bold for NZ tourism

Former New Zealand Ministry of Tourism senior research analyst and professor of information management in tourism at Kempten University in Bavaria, Markus Landvogt, says it is time for Government to make bold decisions for the future of tourism and looks at what it can learn from Europe. 


How tourism can achieve value over volume – Hickton
11 May 2020  

How tourism can achieve value over volume – Hickton

Former TNZ boss George Hickton on the tools NZ needs to manage tourism.