Perspectives

Tourism marketers risk damaging Indigenous culture and visitor expectations through cultural stereotypes evident in national campaigns.

While sustainable travel is the next step in the evolution of tourism, the way consumers talk about it and what they actually do about can be very different.

The cruise industry has learnt much from the pandemic but more can be done to protect those at sea and on land, say researchers.

Indigenous tourism and an enhanced sense of connection to local communities can help people fight the destruction of sites of environmental and cultural significance in Australia.

Although tourism in the metaverse cannot replace a real-world experience, technology has the power to share sites that are not easily accessible or completely ignored.

Businesses that develop a comprehensive well-being plan can go a long way to preventing mental health problems in the workplace.

The World Economic Forum turns to two experts to highlight some of the key areas of risk and opportunity in the sector.

Hoteliers had to take drastic action to survive and we can all learn from their challenges.

There are natural reasons for wanting to take advantage but businesses should tread carefully, writes the University of Auckland’s Mike Lee.

The industry needs more practical help in the recovery, writes TECNZ’s Lynda Keene.

Why are business travellers more at risk?

The key is investing in both small-scale infrastructure and conservation, write researchers.

Specific volcano traits could form the basis of a new eruption warning system.

With the reopening of the border from next week, the future of tourism comes into sharp relief.

Reducing air travel is one of the recommendations made to tackle climate change.

YoungTEC is gearing up for another significant year off supporting and nurturing the next generation of industry leaders, writes chair Charlotte Brady.

Simply focusing on ‘high value’ tourism will come with costs for businesses and communities.

For inbounders, who need to plan 12-24 months ahead, there’s still a lot that needs to be confirmed before they can really rejoice, writes Tourism Export Council of New Zealand chief executive Lynda Keene.

There are serious negative future social and economic implications if there is a weak tourism recovery.

YHA’s former GM of marketing and sales, Brian Westwood, says tourism’s collective strength will help it through this crisis.

Auckland visitors contributed $218m to Wellington’s economy pre-Covid but at the moment they cannot spend anything, writes WellingtonNZ CEO John Allen.

The country’s events sector needs help as losses mount, writes Ségolène de Fontenay, general manager of New Zealand Events Association. 

Why demanding vaccine ‘passports’ from customers raises questions about discrimination, inequality and coercion.

Destination Queenstown’s departing acting chief executive, Ann Lockhart, writes that regenerative tourism means more than ‘sustainability’ and argues it’s also good business practice.

MoaTrek managing director Miles Clark writes even a global pandemic hasn’t slowed down the business, which celebrates its 50th birthday this year.

There’s good reason to be optimistic, writes AUT tourism professor Michael Lueck.

Why promoting specific destinations to potential post-Covid tourists may no longer make any sense.

Bus & Coach Association acting chief executive Alex Voutratzis calls on the Government to do more to protect not just tourism but the communities the sector supports.

As Buried Village of Te Wairoa celebrates 90 years, operations manager Amanda McGrath looks back for guidance and examples of resilience.

The PCE report is a paradigm shift towards increasing tourism accountability, writes Professor James Higham.

QLDC’s economic development manager, Peter Harris, argues the need to rethink how we value tourism and why now is the time to do it.

Lincoln University’s Dr Anthony Brien lays out the rationale for the new Hotel Council Aotearoa.

TIA’s Chris Roberts says there is no structure, system or funding dedicated to the research needs of our industry.

DC’s Hadley Dryden on reconnecting with nature and communities, the importance of Regional Tourism NZ, and ticking something off your bucket list. 

Aotea New Zealand director Richard Hanson calls on the Government to outline its conditions for vaccine-based travel so operators can plan for the recovery of New Zealand tourism.

We must not return to the type of hyper-development that tourism suffered from, argues Dr Freya Higgins-Desbiolles.

A country’s online brand can help attract visitors and investment.

New Zealand and Hawai’i both have strengths as island communities that will help them make a much-needed shift in tourism values, writes Professor Pauline Sheldon from the University of Hawai’i.  

Chair of Ngāti Kahungunu Iwi Incorporated and member of the Government’s Tourism Futures Taskforce, Ngahiwi Tomoana, on why you cannot look for answers to tourism problems within the industry alone.

We can build a stronger, more purposeful industry, with the help of the next generation of leaders, says YoungTEC’s chair.

Cornell University School of Hotel Administration’s Emeritus Professor of Operations Management, Sherri Kimes, on why revenue management management matters more than ever in a capacity-constrained post-Covid world.

Desperate times call for desperate measures – but letting desperation drive you to discounting can end up with disastrous results, argues Dr Anthony Brien, senior lecturer in business and hotel management at Lincoln University.

University of Otago professor of tourism, James Higham, argues regional travel bubbles will create a high-value, low-leakage and low-emissions tourism future.

As New Zealand travel writers throw themselves with gusto into rebuilding domestic tourism, Sarah Bennett proposes a ban on ‘secret beaches’, ‘hidden gems’ and other ‘underrated’ places in favour of a more inclusive and strategic approach.

Auckland University of Technology’s senior lecturer in economics, Dr Rahul Sen, andInternational Business, Strategy and Entrepreneurship lecturer, Swati Nagar, on how NZ universities can turn the Covid-19 induced international student crisis into an opportunity.

Hotel revenue management consultant Joe Ellingham from Revenue Team on the opportunity available to operators in a region-led recovery.

ITO XperieNZ founder Kumar Swaminathan on why New Zealand must look beyond Australia and the importance of opening our borders to Asia.

Industry has to convince Kiwis our best experiences are worth the price, writes the Ticker’s Shannon Williams.

Former New Zealand Ministry of Tourism senior research analyst and professor of information management in tourism at Kempten University in Bavaria, Markus Landvogt, says it is time for Government to make bold decisions for the future of tourism and looks at what it can learn from Europe. 

Former TNZ boss George Hickton on the tools NZ needs to manage tourism.