Campaigns

The Beautiful Game FIFA Women’s World Cup campaign from Tourism New Zealand and Mackenzie Tourism has generated close to $20m in equivalent advertising value.

Nelson Regional Development Agency has launched a new campaign to attract more visitors this spring, particularly families over the September and October school holidays.

The British now have a stronger awareness of New Zealand’s cultural experiences and attractions thanks to an advertising push by Tourism New Zealand and former English international footballer Hope Powell.

Tourism New Zealand says its $5m If You Seek campaign has led to “record high” brand preference in promoting the country as a holiday destination in key markets such as the US and China.

Tātaki Auckland Unlimited has launched its a new initiative to promote the Auckland region after securing nearly $1.8m in membership fees from businesses across the region.

Tourism New Zealand has launched a $575k campaign to help attract visitors to the FIFA Women’s World Cup 2023 starting in July.

AirAsia is offering sale fares between Kuala Lumpur, Sydney and Auckland as part of a new promotion.

Development West Coast has pushed into winter with a new light-hearted campaign it hopes will continue the region’s strong recovery from the pandemic.

Eight southern regional tourism organisations have unveiled the Southern Way touring initiative.

Wellington City Council is urging people to get snap-happy with photos of all species big and small ahead of the iNaturalist City Nature Challenge.

The novel promotion aims to entice people to explore the region over the ANZAC holiday.

Auckland is once again calling Australian visitors to take a trip across the Tasman this summer and explore what the city has to offer.

Nelson Regional Development Agency has launched another 20,000 maps with themed journeys to attract visitors to the region.

An industry-first collaboration between RTOs and Auckland Airport showcases 17 Kiwi operators across eight North American cities.

Tourism operators are centre stage in a new campaign to attract visitors to Hawke’s Bay over the Easter and school holidays.

Tourism New Zealand is ramping up its winter campaigning to the Australian market with a complementary take on the If You Seek campaign.

Next weekend marks ‘blast off’ for the new Ohakune Carrot Rocket, the tallest carrot rocket in the universe.

The NZ Mountain Safety Council and ACC are asking hunters to ‘have a hmmm’ and ensure their safety as the annual roar season kicks off around the country.

Tourism New Zealand is firing up a $1m domestic campaign encouraging Kiwis to get out of the house and into their city centres.

Destination Hauraki Coromandel has launched a new campaign to attract visitors back to the region.

A campaign promoting the stories and vision for a new development around Mt Cardrona Station aims to capture the spirit of adventure.

Sharing the Aroha of Tourism is a national campaign showcasing local operators and their stories.

The campaign encourages visitors to take a journey that makes up a single experience across five regions.

Tourism New Zealand is inviting international business event planners to leverage the ‘If You Seek’ campaign designed to attract international visitors.

Tourism marketers risk damaging Indigenous culture and visitor expectations through cultural stereotypes evident in national campaigns.

Tourism Australia has launched its first global campaign since 2016 with a new 9-minute hero film, Come and Say G’day.

The Within your Wildest Dreams campaign promoting New Zealand as the top holiday destination for Australians has generated significant engagement, says Tourism New Zealand.

The Nelson Regional Development Agency has launched a social media campaign aimed at showcasing the region’s beauty and attracting visitors back to the city.

AirAsia has launched a campaign promising five million discounted seats to destinations including New Zealand.

Campaigns for NZSki, Great South, NZ Mountain Safety Council and Air New Zealand all picked up gongs at the TVNZ – New Zealand Marketing Awards.

Lake Wānaka Tourism has launched a new short film showcasing the region through the lens of creativity, diversity, and inclusivity.

Jetstar has kicked off its spring sale campaign with flights starting from $29 on domestic routes such as Christchurch to Wellington.

It is the first worldwide promotion from the agency in two years.

AirAsia has launched a campaign to rekindle travellers’ wanderlust to more than 120 destinations, including New Zealand.

Tourism New Zealand says its So hot right now winter campaign is its most successful domestic promotion to date.

A pioneering collaboration between Hawke’s Bay and Dunedin invites people to rediscover the regions.

WellingtonNZ has kicked off a new campaign showcasing the best of Wellington’s businesses in an effort to attract people to the destination to work, live, and play.

A Southland man’s efforts to improve the quality of information about the West Coast’s popular tourist sites is using a somewhat understated tool for the job – Wikipedia.

Western Bay of Plenty economic development agency Priority One is hosting a delegation of New Zealand and Australian-based Heads of Mission, Ambassadors and High Commissioners from 37 countries this week.

New Zealand’s biggest hotel operator has signed-up one of the country’s biggest female rugby stars to promote the brand.

SOUTH launches a new ski product designed to attract Australian visitors.

A partnership between two RTOs and Auckland Airport aims to bring North American visitors to New Zealand for an “Auckland – Queenstown experience”.

Hurunui Tourism has published the official list of 150 reasons why people should visit the North Canterbury region of Hurunui.

The new campaign is released globally as NZ welcomes back travellers from around 60 visa waiver countries.

Novotel Auckland Airport, Katalyma Hotels & Hospitality, Cordis Auckland and SkyCity Hotel are among 59 accommodation providers participating in a new campaign to attract New Zealanders to Auckland.

Hurunui Tourism is calling on local tourism operators, residents and visitors to share their reasons why Kiwis should visit Hurunui.

NZSki launches a new marketing campaign that takes a spin on popular reality TV show Shark Tank.

Immigration New Zealand is working on campaigns to attract working holiday visa visitors, according to Prime Minister Jacinda Arden.

NZSki primes us all for winter with 24 hours in Queenstown.

Lake Wānaka Tourism, in partnership with creative media firm Monster Children Group, has launched an inaugural short film award worth $10,000.