Campaigns

The city is trying to recover from being one of the hardest-hit destinations in the world.

The workshop will support and enhance the work already planned by Destination Coromandel in the coming months.

The Great NZ Roadtrip would be a “one-stop shop” to search for local activities and places to stay, priced from from $15 per month for users. 

Tourism New Zealand has launched a free digital toolkit and a domestic edition of newzealand.com for industry to leverage its Do Something New, New Zealand campaign.

The From our Family to Yours campaign will give away 1200 hotel nights across QT, Rydges and Atura hotels in NZ and Australia to locals who have supported their communities throughout the Covid-19 pandemic.

The campaign would initially target potential visitors in the Northland and Auckland market

Lake Wanaka Tourism and Ignite Wanaka are promoting a short form video mini-series about local Covid-19 lockdown stories.

ChristchurchNZ general manager destination and attraction Loren Heaphy explains just how a new destination proposition has emerged and how a new regional collective will be launched.

The last video from Tourism New Zealand’s Good Morning World campaign has aired – bringing the year-long promotion to an end.

A new tourism industry initiative is aimed at bringing domestic operators together.

Tourism New Zealand’s groundbreaking, year-long Good Morning World campaign is coming to the end on Tuesday 16 June.

Capree Elizabeth Wineera from Hawera has won Development West Coast’s Hands On competition.

Act leader David Seymour says New Zealand tourism operators are being taunted by South Australia’s advertising inviting New Zealanders to come over.

Whanganui & Partners’ latest tourism campaign aims to boost visitors and spending in the region.

Tourism New Zealand has released its first international campaign since the Covid-19 pandemic took hold resulting in the shutdown of the international travel market.

An innovative campaign is pulling in customers since launching on Wednesday.

Enterprise Dunedin has launched a new domestic marketing campaign, Dunedin, a pretty good Plan D.

Tourism West Coast has launched its ‘Big Coast – Big Deals’ campaign targeting South Island markets.

Hawke’s Bay Tourism has launched its domestic marketing campaign, which aims to “dominate” the Wellington market and drive visitation to the region to revive the local visitor economy.

TrueNZ Guides’ promotion for “real” B&B-type accommodation throughout New Zealand has seen a 22.96% increase in takings on the same period last year.

RTO campaigns should focus on shared experiences or the nostalgic return to a favourite place, according to new data.

The operator has cut rentals to $29 per day to attract customers into its motorhomes.

Thames-Coromandel District Council is offering $500 in prize money to Coromandel schools as part of a 60-second video contest showcasing the region. 

Lake Wanaka Tourism has gone live with its winter ski campaign, The Mountains are Waiting, leading with a campaign video.

New research is also underway to gain a better understanding of the domestic market, says the agency.

The Far North District Council will launch a dedicated Facebook page called Far North Escapes to encourage New Zealanders to visit the region while Covid-19 restrictions continue to ease.

Driver guide platform Road Guru has developed a new website allowing people to buy vouchers from their favourite New Zealand tourism experiences in an effort to support the hard-hit sector.

Explore Your Place is a local marketing campaign by ChristchurchNZ that promotes tourism experiences in Christchurch, Canterbury and the West Coast.

The campaign would roll out over the coming months with billboards in Auckland, Hamilton, Tauranga and Wellington, television commercials, print and editorial, plus a nationwide digital and social media campaign.

Tourism Central Otago’s has marked its return to destination marketing with the launch of its Reconnect with Central Otago campaign.

Tourism Bay of Plenty has launched a campaign to support tourism operators by reminding locals of the attractions near to them.

Development West Coast has launched a three-week campaign promoting local businesses which includes a pop-up online directory of those operating with online orders and contactless purchasing during Covid-19 Level 3.

Destination Marlborough is calling on the region’s “creative minds” to pitch ideas as it prepares a new level 2 ‘Make it Marlborough’ campaign.

ChristchurchNZ has launched a new Explore Your Mackenzie campaign to encourage local spending at Mackenzie businesses.

Gisborne’s Trust Tairāwhiti is looking at ways is can ‘beat’ other regions when it comes to domestic tourism.

The agency says it has changed the focus of its marketing.

Waitaki District Council and Tourism Waitaki have launched a new campaign, We are missing you, in a bid to draw domestic visitors to the region.

Waikato residents are being urged to support their “Mighty Locals” to help businesses hit hard by the Covid-19 pandemic.

Go with Tourism has launched a new $40,000 campaign as it moves to solidify its new position supporting the industry’s employees in the face of the Covid-19 pandemic.

A video showcasing Tāmaki Makaurau Auckland while in lockdown has been viewed more than half-a-million times, says Auckland Tourism, Events and Economic Development.

Waikato regional development agency Te Waka and Hamilton & Waikato Tourism have launched their ‘Mighty Local’ campaign in an effort to boost businesses affected by the Covid-19 lockdown.

WellingtonNZ has launched a new initiative to keep the community engaged throughout the four-week lockdown period as part of its response to the Covid-19 crisis.

The Government will make no effort to promote domestic tourism during the Covid-19 crisis and could actively discourage it, says the Ministry of Business, Innovation and Employment.

“Go local” is the message being promoted by prime minister Jacinda Ardern and economists, say Bay of Plenty operators.

The $1m Government funded initiative for domestic campaigns from RTOs suffering from the impact of the Covid-19 outbreak has been put on hold.

Auckland’s Hotel Grand Windsor has partnered with jewellery design house Naveya & Sloane to create a bespoke pair of earrings worth $13,000 that will be given away to a guest.

New campaigns, increased investment in current promos, and “high impact activity” are all part of the $13m initiative.

Air New Zealand has partnered with Tairāwhiti’s regional development agency to launch a month-long campaign to drive domestic visitation to the Tairāwhiti Gisborne region.

The Department of Conservation is using geo-targeting technology to manage visitor impact as part of its $150,000 behaviour in nature campaign, ‘Love this Place’.

The Department of Conservation has launched a new $150,000 campaign and is ploughing a record $5m extra spend into operations as it steps up its management of visitors to New Zealand’s great outdoors this summer.