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Campaigns

Your search for "Campaigns" found 50 results


What NZ can learn from New York’s tourism recovery manifesto
10 Jul 2020  

What NZ can learn from New York’s tourism recovery manifesto

The city is trying to recover from being one of the hardest-hit destinations in the world.


Coromandel hosts workshop to promote tourism
8 Jul 2020  

Coromandel hosts workshop to promote tourism

The workshop will support and enhance the work already planned by Destination Coromandel in the coming months.


New travel app launched for tourism operators to list on
3 Jul 2020   /

New travel app launched for tourism operators to list on

The Great NZ Roadtrip would be a “one-stop shop” to search for local activities and places to stay, priced from from $15 per month for users. 


Tourism NZ launches domestic campaign tools for operators
1 Jul 2020   /

Tourism NZ launches domestic campaign tools for operators

Tourism New Zealand has launched a free digital toolkit and a domestic edition of newzealand.com for industry to leverage its Do Something New, New Zealand campaign.


EVENT to reward community supporters with 1200 hotel nights
29 Jun 2020   /

EVENT to reward community supporters with 1200 hotel nights

The From our Family to Yours campaign will give away 1200 hotel nights across QT, Rydges and Atura hotels in NZ and Australia to locals who have supported their communities throughout the Covid-19 pandemic.


Northland launches ‘Introducing…Northland Style’ campaign
25 Jun 2020   /

Northland launches ‘Introducing…Northland Style’ campaign

The campaign would initially target potential visitors in the Northland and Auckland market


Lake Wanaka Tourism launches lockdown video series
23 Jun 2020   /

Lake Wanaka Tourism launches lockdown video series

Lake Wanaka Tourism and Ignite Wanaka are promoting a short form video mini-series about local Covid-19 lockdown stories.


ChristchurchNZ’s Heaphy on new jv with West Coast, Canterbury RTOs
19 Jun 2020   /

ChristchurchNZ’s Heaphy on new jv with West Coast, Canterbury RTOs

ChristchurchNZ general manager destination and attraction Loren Heaphy explains just how a new destination proposition has emerged and how a new regional collective will be launched.


Watch: TNZ brings the curtain down on ‘Good Morning World’
16 Jun 2020   /

Watch: TNZ brings the curtain down on ‘Good Morning World’

The last video from Tourism New Zealand’s Good Morning World campaign has aired – bringing the year-long promotion to an end.


New domestic tourism deals initiative launched
15 Jun 2020  

New domestic tourism deals initiative launched

A new tourism industry initiative is aimed at bringing domestic operators together.


After reaching 605 million, ‘Good Morning World’ is coming to an end
12 Jun 2020   /

After reaching 605 million, ‘Good Morning World’ is coming to an end

Tourism New Zealand’s groundbreaking, year-long Good Morning World campaign is coming to the end on Tuesday 16 June.


West Coast’s Hands On competition winner revealed
4 Jun 2020  

West Coast’s Hands On competition winner revealed

Capree Elizabeth Wineera from Hawera has won Development West Coast’s Hands On competition.


NZ tourism operators ‘taunted’ by Australian ads – ACT
2 Jun 2020   /

NZ tourism operators ‘taunted’ by Australian ads – ACT

Act leader David Seymour says New Zealand tourism operators are being taunted by South Australia’s advertising inviting New Zealanders to come over.


Whanganui partners with Chatham Air to drive domestic market
2 Jun 2020   /

Whanganui partners with Chatham Air to drive domestic market

Whanganui & Partners’ latest tourism campaign aims to boost visitors and spending in the region.


TNZ delivers $267k ‘Pure Promise’ to international market
29 May 2020   /

TNZ delivers $267k ‘Pure Promise’ to international market

Tourism New Zealand has released its first international campaign since the Covid-19 pandemic took hold resulting in the shutdown of the international travel market.


Bookings surge following Waiheke’s ‘On The House’
29 May 2020  

Bookings surge following Waiheke’s ‘On The House’

An innovative campaign is pulling in customers since launching on Wednesday.


Watch: Enterprise Dunedin launches ‘Plan D’ campaign
28 May 2020   /

Watch: Enterprise Dunedin launches ‘Plan D’ campaign

Enterprise Dunedin has launched a new domestic marketing campaign, Dunedin, a pretty good Plan D.


West Coast launches ‘Big Coast – Big Deals’ campaign
28 May 2020   /

West Coast launches ‘Big Coast – Big Deals’ campaign

Tourism West Coast has launched its ‘Big Coast – Big Deals’ campaign targeting South Island markets.


Hawke’s Bay to ‘dominate’ Wellington market with new campaign
27 May 2020   /

Hawke’s Bay to ‘dominate’ Wellington market with new campaign

Hawke’s Bay Tourism has launched its domestic marketing campaign, which aims to “dominate” the Wellington market and drive visitation to the region to revive the local visitor economy.


B&B co-operative sees 23% increase in takings
27 May 2020   /

B&B co-operative sees 23% increase in takings

TrueNZ Guides’ promotion for “real” B&B-type accommodation throughout New Zealand has seen a 22.96% increase in takings on the same period last year.


Research: What Kiwis want to do in their own backyard
26 May 2020   /

Research: What Kiwis want to do in their own backyard

RTO campaigns should focus on shared experiences or the nostalgic return to a favourite place, according to new data.


THL slashes prices, softens terms to get Kiwis hiring
26 May 2020   /

THL slashes prices, softens terms to get Kiwis hiring

The operator has cut rentals to $29 per day to attract customers into its motorhomes.


$500 up for grabs to showcase Coromandel in contest
26 May 2020   /

$500 up for grabs to showcase Coromandel in contest

Thames-Coromandel District Council is offering $500 in prize money to Coromandel schools as part of a 60-second video contest showcasing the region. 


Lake Wanaka Tourism launches winter ski campaign
25 May 2020   /

Lake Wanaka Tourism launches winter ski campaign

Lake Wanaka Tourism has gone live with its winter ski campaign, The Mountains are Waiting, leading with a campaign video.


DQ to lure in Kiwis with new winter campaign
21 May 2020   /

DQ to lure in Kiwis with new winter campaign

New research is also underway to gain a better understanding of the domestic market, says the agency.


Council launches digital campaign to attract domestic visitors
21 May 2020   /

Council launches digital campaign to attract domestic visitors

The Far North District Council will launch a dedicated Facebook page called Far North Escapes to encourage New Zealanders to visit the region while Covid-19 restrictions continue to ease.


Road Guru launches Save My Bucket List initiative
20 May 2020   /

Road Guru launches Save My Bucket List initiative

Driver guide platform Road Guru has developed a new website allowing people to buy vouchers from their favourite New Zealand tourism experiences in an effort to support the hard-hit sector.


ChristchurchNZ launches $90k ‘Explore Your Place’ campaign
20 May 2020   /

ChristchurchNZ launches $90k ‘Explore Your Place’ campaign

Explore Your Place is a local marketing campaign by ChristchurchNZ that promotes tourism experiences in Christchurch, Canterbury and the West Coast.


Taupō launches domestic campaign 
18 May 2020   /

Taupō launches domestic campaign 

The campaign would roll out over the coming months with billboards in Auckland, Hamilton, Tauranga and Wellington, television commercials, print and editorial, plus a nationwide digital and social media campaign.


Tourism Central Otago returns with Reconnect campaign
13 May 2020   /

Tourism Central Otago returns with Reconnect campaign

Tourism Central Otago’s has marked its return to destination marketing with the launch of its Reconnect with Central Otago campaign.


BOP launches ‘no place like home’ local campaign
11 May 2020   /

BOP launches ‘no place like home’ local campaign

Tourism Bay of Plenty has launched a campaign to support tourism operators by reminding locals of the attractions near to them.


West Coast says ‘keep it coastal, support local’
8 May 2020   /

West Coast says ‘keep it coastal, support local’

Development West Coast has launched a three-week campaign promoting local businesses which includes a pop-up online directory of those operating with online orders and contactless purchasing during Covid-19 Level 3.


Destination Marlborough calls on creatives for level 2 campaign
8 May 2020  

Destination Marlborough calls on creatives for level 2 campaign

Destination Marlborough is calling on the region’s “creative minds” to pitch ideas as it prepares a new level 2 ‘Make it Marlborough’ campaign.


ChristchurchNZ launches #ExploreYourMackenzie campaign
7 May 2020  

ChristchurchNZ launches #ExploreYourMackenzie campaign

ChristchurchNZ has launched a new Explore Your Mackenzie campaign to encourage local spending at Mackenzie businesses.


Gisborne looks to beat other regions on domestic tourism
5 May 2020  

Gisborne looks to beat other regions on domestic tourism

Gisborne’s Trust Tairāwhiti is looking at ways is can ‘beat’ other regions when it comes to domestic tourism.


Covid-19 response campaigns are flooding online – where’s TNZ’s?
30 Apr 2020   /

Covid-19 response campaigns are flooding online – where’s TNZ’s?

The agency says it has changed the focus of its marketing.


Tourism Waitaki unveils ‘We are are missing you’ domestic campaign
30 Apr 2020   /

Tourism Waitaki unveils ‘We are are missing you’ domestic campaign

Waitaki District Council and Tourism Waitaki have launched a new campaign, We are missing you, in a bid to draw domestic visitors to the region.


Waikato urges support for ‘Mighty Locals’ at alert level 3
29 Apr 2020  

Waikato urges support for ‘Mighty Locals’ at alert level 3

Waikato residents are being urged to support their “Mighty Locals” to help businesses hit hard by the Covid-19 pandemic.


Go with Tourism launches $40k ‘We’re Here to Help’ campaign
23 Apr 2020   /

Go with Tourism launches $40k ‘We’re Here to Help’ campaign

Go with Tourism has launched a new $40,000 campaign as it moves to solidify its new position supporting the industry’s employees in the face of the Covid-19 pandemic.


ATEED lockdown promo clocks up views
20 Apr 2020   /

ATEED lockdown promo clocks up views

A video showcasing Tāmaki Makaurau Auckland while in lockdown has been viewed more than half-a-million times, says Auckland Tourism, Events and Economic Development.


Waikato launches ‘Mighty Local’ campaign
14 Apr 2020   /

Waikato launches ‘Mighty Local’ campaign

Waikato regional development agency Te Waka and Hamilton & Waikato Tourism have launched their ‘Mighty Local’ campaign in an effort to boost businesses affected by the Covid-19 lockdown.


WellingtonNZ aims to entertain with lockdown campaign
30 Mar 2020   /

WellingtonNZ aims to entertain with lockdown campaign

WellingtonNZ has launched a new initiative to keep the community engaged throughout the four-week lockdown period as part of its response to the Covid-19 crisis.


Promoting domestic tourism “not on the agenda” – MBIE
20 Mar 2020   /

Promoting domestic tourism “not on the agenda” – MBIE

The Government will make no effort to promote domestic tourism during the Covid-19 crisis and could actively discourage it, says the Ministry of Business, Innovation and Employment.


Go local, discounts to tempt Kiwis – BOP operators
18 Mar 2020  

Go local, discounts to tempt Kiwis – BOP operators

“Go local” is the message being promoted by prime minister Jacinda Ardern and economists, say Bay of Plenty operators.


$1m Govt funded RTO campaigns paused
16 Mar 2020   /

$1m Govt funded RTO campaigns paused

The $1m Government funded initiative for domestic campaigns from RTOs suffering from the impact of the Covid-19 outbreak has been put on hold.


Hotel Grand Windsor dangles $13k earrings to attract guests
12 Mar 2020   /

Hotel Grand Windsor dangles $13k earrings to attract guests

Auckland’s Hotel Grand Windsor has partnered with jewellery design house Naveya & Sloane to create a bespoke pair of earrings worth $13,000 that will be given away to a guest.


Tourism NZ unveils plan to combat impact of Covid-19
3 Mar 2020   /

Tourism NZ unveils plan to combat impact of Covid-19

New campaigns, increased investment in current promos, and “high impact activity” are all part of the $13m initiative.


Air NZ and Trust Tairāwhiti launch domestic campaign
28 Feb 2020  

Air NZ and Trust Tairāwhiti launch domestic campaign

Air New Zealand has partnered with Tairāwhiti’s regional development agency to launch a month-long campaign to drive domestic visitation to the Tairāwhiti Gisborne region.


DOC adds geo-targeting to summer campaign tactics
28 Jan 2020   /

DOC adds geo-targeting to summer campaign tactics

The Department of Conservation is using geo-targeting technology to manage visitor impact as part of its $150,000 behaviour in nature campaign, ‘Love this Place’.


DOC launches $5m summer drive with $150k campaign
17 Dec 2019   /

DOC launches $5m summer drive with $150k campaign

The Department of Conservation has launched a new $150,000 campaign and is ploughing a record $5m extra spend into operations as it steps up its management of visitors to New Zealand’s great outdoors this summer.