Campaigns

Tourism New Zealand is inviting international business event planners to leverage the ‘If You Seek’ campaign designed to attract international visitors.

Tourism marketers risk damaging Indigenous culture and visitor expectations through cultural stereotypes evident in national campaigns.

Tourism Australia has launched its first global campaign since 2016 with a new 9-minute hero film, Come and Say G’day.

The Within your Wildest Dreams campaign promoting New Zealand as the top holiday destination for Australians has generated significant engagement, says Tourism New Zealand.

The Nelson Regional Development Agency has launched a social media campaign aimed at showcasing the region’s beauty and attracting visitors back to the city.

AirAsia has launched a campaign promising five million discounted seats to destinations including New Zealand.

Campaigns for NZSki, Great South, NZ Mountain Safety Council and Air New Zealand all picked up gongs at the TVNZ – New Zealand Marketing Awards.

Lake Wānaka Tourism has launched a new short film showcasing the region through the lens of creativity, diversity, and inclusivity.

Jetstar has kicked off its spring sale campaign with flights starting from $29 on domestic routes such as Christchurch to Wellington.

It is the first worldwide promotion from the agency in two years.

AirAsia has launched a campaign to rekindle travellers’ wanderlust to more than 120 destinations, including New Zealand.

Tourism New Zealand says its So hot right now winter campaign is its most successful domestic promotion to date.

A pioneering collaboration between Hawke’s Bay and Dunedin invites people to rediscover the regions.

WellingtonNZ has kicked off a new campaign showcasing the best of Wellington’s businesses in an effort to attract people to the destination to work, live, and play.

A Southland man’s efforts to improve the quality of information about the West Coast’s popular tourist sites is using a somewhat understated tool for the job – Wikipedia.

Western Bay of Plenty economic development agency Priority One is hosting a delegation of New Zealand and Australian-based Heads of Mission, Ambassadors and High Commissioners from 37 countries this week.

New Zealand’s biggest hotel operator has signed-up one of the country’s biggest female rugby stars to promote the brand.

SOUTH launches a new ski product designed to attract Australian visitors.

A partnership between two RTOs and Auckland Airport aims to bring North American visitors to New Zealand for an “Auckland – Queenstown experience”.

Hurunui Tourism has published the official list of 150 reasons why people should visit the North Canterbury region of Hurunui.

The new campaign is released globally as NZ welcomes back travellers from around 60 visa waiver countries.

Novotel Auckland Airport, Katalyma Hotels & Hospitality, Cordis Auckland and SkyCity Hotel are among 59 accommodation providers participating in a new campaign to attract New Zealanders to Auckland.

Hurunui Tourism is calling on local tourism operators, residents and visitors to share their reasons why Kiwis should visit Hurunui.

NZSki launches a new marketing campaign that takes a spin on popular reality TV show Shark Tank.

Immigration New Zealand is working on campaigns to attract working holiday visa visitors, according to Prime Minister Jacinda Arden.

NZSki primes us all for winter with 24 hours in Queenstown.

Lake Wānaka Tourism, in partnership with creative media firm Monster Children Group, has launched an inaugural short film award worth $10,000.

Yes, it’s been a while but New Zealand returns!

A new campaign to attract Australians to New Zealand will start this week, says Tourism Minister Stuart Nash.

Jetstar has launched a promotion that will offer the return leg of all domestic flights for free over the May-July and July-September periods.

So much to see and do, as seen in this joint top of the south road trip campaign encompassing Marlborough, Kaikoura, Hurunui, West Coast and Nelson.

Destination Gold Coast makes an emotional pitch for Kiwi visitors, heading back there again without needing to self-isolate upon their return to New Zealand.

Jetstar is offering $22 fares on sale from 12.00am today, 22 February, to 11.59pm tonight.

Destination Queenstown has launched a new video series celebrating those within the visitor industry.

The Coromandel tourism industry is counting on a busy summer after visitor spend fell 34% between August and October 2021, compared with the same period last year.

Tourism Australia launches a A$4m campaign to drive visitation from Singapore.

Hospitality venues and accommodation operators will this week start a campaign to re-open their doors.

Development West Coast’s Holiday Booster campaign is offering $100 off tourist packages to entice people to explore the region over summer.

Nelson Regional Development Agency has launched its One Hundred Ways domestic campaign designed to showcase the diversity of experiences on offer in Nelson Tasman.

Kāpiti Coast District Council has launched a new marketing campaign to highlight new or little know features of Kāpiti Island.

Wellington social enterprise GOOD Travel has entered into a partnership with GO Rentals to allow touring the South Island in a Tesla Model 3 electric vehicle.

Hamilton & Waikato Tourism has re-launched its Mighty Local website to showcase non-essential businesses in the region and encourage people to ‘buy, eat, shop and visit local’ at alert level 3 and lower.

Tourism New Zealand will assess any live domestic marketing following New Zealand’s move to Covid-19 alert level 4 lockdown.

Visitors are being offered a free $50 fuel voucher to entice them to visit South Westland.

Jetstar has released 40,000 low fare tickets, starting from $32, across five domestic routes as part of its Explore NZ Sale campaign.

Second phase to promote accommodation, food activities and local attractions using photos.

Social media spend is the biggest component in a year when the agency marketed mainly at home.

Rotorua is launching a campaign to focus on the identity of the region and the people who live there.

Queenstown Lakes has launched a campaign to attract business leaders, employers, and talent to the district to help diversify its economy from tourism.

Tourism New Zealand says it has four areas of focus to further develop the domestic work it started a year ago.