Campaigns

The Department of Conservation has launched a new $150,000 campaign and is ploughing a record $5m extra spend into operations as it steps up its management of visitors to New Zealand’s great outdoors this summer.

Tourism New Zealand’s Tiaki – Care for New Zealand campaign has reached its first year milestone.

Lake Wanaka Tourism has launched a new campaign showcasing the region’s world-class food and wine in an effort to grow autumn visitation to the destination.

The agency has reallocated resources as holiday visitor numbers flatline.

Air New Zealand has launched a southern-focused campaign, Find yourself speechless in Southland.

The latest $3m promotion has tested better than previous efforts, says TNZ’s CEO.

The agency also invites Kiwis to contribute to its new 365-day Good Morning World promo.

A new domestic campaign partnership with Air NZ is paying dividends, says ChristchurchNZ.

Air New Zealand has teamed up with ChristchurchNZ to launch a new campaign to encourage domestic visitation to the garden city.

WREDA’s new $100,000 online video campaign designed to attract international students to the capital has reached more than three million people on social media since it was launched last week.

A new series of mini-documentaries aims to share an authentic view of Wellington’s most loved streets with domestic and international visitors to the capital.

Air New Zealand has launched an inflight channel dedicated to the Tiaki – Care for New Zealand initiative.

A $41,000 targeted marketing campaign to attract visitors back to the West Coast for Easter is being launched.

Despite focusing its entire marketing on shoulder seasons, peak season arrivals growth still outstrips autumn and spring.

The New York-based agency will push Tourism NZ’s overseas campaigns.

WREDA is showcasing the capital’s creative spirit in a new $300,000 winter tourism campaign.

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A game that educates Australian travel trade about New Zealand’s ski regions forms a key part of Tourism New Zealand’s freshly launched $1.55m Australian winter campaign. 

Tourism New Zealand’s latest $100,000 regional campaign has been designed to tap into a growing preference from Singaporeans to travel to “new” parts of Aotearoa.

ATEED wants to show that the sector offers clear career pathways, great jobs and the potential to earn good money.

Tourism New Zealand has teamed up with National Geographic to launch a global campaign that focuses on the “new territory” of promoting New Zealand’s people and culture to potential visitors.

TNZ is on the hunt for a new global media agency to help drive its message across the world.

The promotion stars actors Joe Naufahu from Game of Thrones and Jayden Daniels from Shortland Street.

Wellington says it is the first city in the world to “gamify” itself with the launch of its WellTown VR experience.

Air New Zealand has partnered with the Bay of Islands Marketing Group and economic growth agency Northland Inc on a campaign to attract visitors to the region beyond the peak summer months.

Tourism New Zealand says it has doubled its investment in educating international visitors about driving safely while here.

TNZ jumps on Meat and Livestock Australia’s latest tounge-in-cheek promo to plug Kiwi attractions.

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Another effort imploring visitors to behave has been launched, this time by the Department of Conservation.

Hamilton & Waikato Tourism has launched a new branding strategy which gives the region a “single strong consumer brand identity” to help attract visitors.

The domestic campaign encourages visitors to camp in the right places and use the facilities provided.

Tourism Industry Aotearoa is ramping up activity as part of its 2018 ‘Tourism Story’ project which aims to support the industry’s social licence to operate.

The New Zealand stand at next week’s PCO Association Conference in Melbourne has taken inspiration from Tourism New Zealand’s #getNZonthemap campaign.

Destination Queenstown has moved early in its pitch to Australians with the launch this week of its winter 2019 campaign.

Tourism New Zealand has teamed up with key Christchurch stakeholders and invested around $425,000 in a campaign to encourage Australians to visit the South Island city in Autumn next year.

Featuring rappers Randa and Kings, actor Julian Dennison and singer Theia, it’s probably the most ‘Kiwi’ video of them all.

Operators have generally welcomed the initiative and are keen to learn more about how it can be adopted.

Southland is the first region to roll-out the country’s new Tiaki Promise as part of Venture Southland’s regional responsible camping campaign.

Around 100 media, industry and political representatives were at the launch of the Tiaki Promise at Wellington’s Te Papa yesterday. 

Visitors will be encouraged to act as “guardians of New Zealand” in the Tiaki Promise.

Sir Peter Jackson and singer Ed Sheeran (kind of) join the campaign.

Destination Queenstown has launched its new winter strategy in China in an attempt to encourage New Zealand’s second most popular visitor market to travel to the Southern lakes during the colder months.

ChristchurchNZ has launched a new campaign aiming to attract visitors, businesses, investment, students, and workers to the city.

Tourism New Zealand has invested $1.4m in its first tie-up with GoPro as part of the agency’s annual South Island Journeys campaign aimed at encouraging Australians to explore the South Island in autumn.

Tourism New Zealand and Air New Zealand have partnered to offer North American visitors a free domestic flight from Auckland to anywhere on the airline’s network.  

Visit Ruapehu has attributed consecutive winter campaigns for a big jump in domestic and Australian visitor spending in the region.

The annual South Island Journeys campaign has been extended to Western Australia and will run for twice as long.

A Wellington Regional Economic Development Agency-led media blitz has delivered more than $66m of promotional editorial coverage for the capital in the last 12 months.

Tourism New Zealand has clocked up $290m of international online, print and TV coverage in the past twelve months.

Tourism Central Otago has teamed up with MINDFOOD magazine to deliver its second spring regional food and wine campaign.