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Campaigns

Your search for "Campaigns" found 50 results


TNZ expands ‘If You Seek’ to international business event planners
30 Nov 2022   /

TNZ expands ‘If You Seek’ to international business event planners

Tourism New Zealand is inviting international business event planners to leverage the ‘If You Seek’ campaign designed to attract international visitors.


Perspectives: Do Pacific tourism campaigns risk perpetuating stereotypes?
18 Nov 2022   /

Perspectives: Do Pacific tourism campaigns risk perpetuating stereotypes?

Tourism marketers risk damaging Indigenous culture and visitor expectations through cultural stereotypes evident in national campaigns.


Australia launches biggest campaign in years with 9-min ‘Come and Say G’day’
20 Oct 2022   /

Australia launches biggest campaign in years with 9-min ‘Come and Say G’day’

Tourism Australia has launched its first global campaign since 2016 with a new 9-minute hero film, Come and Say G’day.


TNZ eyes marketing platform rollout to help attract Aussies
28 Sep 2022   /

TNZ eyes marketing platform rollout to help attract Aussies

The Within your Wildest Dreams campaign promoting New Zealand as the top holiday destination for Australians has generated significant engagement, says Tourism New Zealand.


NRDA launches campaign to lure visitors back to Nelson
20 Sep 2022  

NRDA launches campaign to lure visitors back to Nelson

The Nelson Regional Development Agency has launched a social media campaign aimed at showcasing the region’s beauty and attracting visitors back to the city.


AirAsia offers millions of discounted seats, including for NZ
20 Sep 2022   /

AirAsia offers millions of discounted seats, including for NZ

AirAsia has launched a campaign promising five million discounted seats to destinations including New Zealand.


Tourism wins at NZ Marketing Awards
16 Sep 2022   /

Tourism wins at NZ Marketing Awards

Campaigns for NZSki, Great South, NZ Mountain Safety Council and Air New Zealand all picked up gongs at the TVNZ – New Zealand Marketing Awards.


Wānaka leans into diversity in vivid new promotion
2 Sep 2022   /

Wānaka leans into diversity in vivid new promotion

Lake Wānaka Tourism has launched a new short film showcasing the region through the lens of creativity, diversity, and inclusivity.


Jetstar dangles free flights in spring campaign
1 Sep 2022   /

Jetstar dangles free flights in spring campaign

Jetstar has kicked off its spring sale campaign with flights starting from $29 on domestic routes such as Christchurch to Wellington.


Tourism NZ returns to global campaigning with ‘If You Seek’
17 Aug 2022   /

Tourism NZ returns to global campaigning with ‘If You Seek’

It is the first worldwide promotion from the agency in two years.


AirAsia launches 20% off flights campaign
9 Aug 2022   /

AirAsia launches 20% off flights campaign

AirAsia has launched a campaign to rekindle travellers’ wanderlust to more than 120 destinations, including New Zealand.


TNZ’s ‘So hot right now’ campaign most successful domestic promo
5 Aug 2022   /

TNZ’s ‘So hot right now’ campaign most successful domestic promo

Tourism New Zealand says its So hot right now winter campaign is its most successful domestic promotion to date.


Hawke’s Bay, Dunedin pioneer region-to-region campaign
26 Jul 2022   /

Hawke’s Bay, Dunedin pioneer region-to-region campaign

A pioneering collaboration between Hawke’s Bay and Dunedin invites people to rediscover the regions.


‘Wellington Effect’ promoted for work, life, and play
19 Jul 2022   /

‘Wellington Effect’ promoted for work, life, and play

WellingtonNZ has kicked off a new campaign showcasing the best of Wellington’s businesses in an effort to attract people to the destination to work, live, and play.


West Coast wanderer eyes Wikipedia to boost tourism
12 Jul 2022   /

West Coast wanderer eyes Wikipedia to boost tourism

A Southland man’s efforts to improve the quality of information about the West Coast’s popular tourist sites is using a somewhat understated tool for the job – Wikipedia.


Diplomats get a taste of Tauranga
10 Jun 2022  

Diplomats get a taste of Tauranga

Western Bay of Plenty economic development agency Priority One is hosting a delegation of New Zealand and Australian-based Heads of Mission, Ambassadors and High Commissioners from 37 countries this week.


Accor signs rugby sevens and Black Fern star Ruby Tui
9 Jun 2022   /

Accor signs rugby sevens and Black Fern star Ruby Tui

New Zealand’s biggest hotel operator has signed-up one of the country’s biggest female rugby stars to promote the brand.


SOUTH launches Powder Highway to attract Aussies
31 May 2022   /

SOUTH launches Powder Highway to attract Aussies

SOUTH launches a new ski product designed to attract Australian visitors.


New partnership to target North America for ‘Auckland – Queenstown’ experiences
25 May 2022   /

New partnership to target North America for ‘Auckland – Queenstown’ experiences

A partnership between two RTOs and Auckland Airport aims to bring North American visitors to New Zealand for an “Auckland – Queenstown experience”.


Campaign reveals 150 reasons to visit Hurunui
17 May 2022   /

Campaign reveals 150 reasons to visit Hurunui

Hurunui Tourism has published the official list of 150 reasons why people should visit the North Canterbury region of Hurunui.


Watch: Celebrating the re-opening of NZ’s border
3 May 2022   /

Watch: Celebrating the re-opening of NZ’s border

The new campaign is released globally as NZ welcomes back travellers from around 60 visa waiver countries.


Auckland hoteliers launch 10k room nights campaign
3 May 2022   /

Auckland hoteliers launch 10k room nights campaign

Novotel Auckland Airport, Katalyma Hotels & Hospitality, Cordis Auckland and SkyCity Hotel are among 59 accommodation providers participating in a new campaign to attract New Zealanders to Auckland.


Hurunui campaign wants your reasons for visiting
22 Apr 2022   /

Hurunui campaign wants your reasons for visiting

Hurunui Tourism is calling on local tourism operators, residents and visitors to share their reasons why Kiwis should visit Hurunui.


NZSki spins Shark Tank in new campaign
4 Apr 2022   /

NZSki spins Shark Tank in new campaign

NZSki launches a new marketing campaign that takes a spin on popular reality TV show Shark Tank.


INZ working on campaign to attract working holidaymakers – PM
30 Mar 2022   /

INZ working on campaign to attract working holidaymakers – PM

Immigration New Zealand is working on campaigns to attract working holiday visa visitors, according to Prime Minister Jacinda Arden.


Watch: 24 hours in Queenstown
30 Mar 2022   /

Watch: 24 hours in Queenstown

NZSki primes us all for winter with 24 hours in Queenstown.


Lake Wānaka Tourism launches $10k film award
24 Mar 2022   /

Lake Wānaka Tourism launches $10k film award

Lake Wānaka Tourism, in partnership with creative media firm Monster Children Group, has launched an inaugural short film award worth $10,000.


Watch: New Zealand returns!
17 Mar 2022   /

Watch: New Zealand returns!

Yes, it’s been a while but New Zealand returns!


Tourism New Zealand to launch new Australia campaign
16 Mar 2022   /

Tourism New Zealand to launch new Australia campaign

A new campaign to attract Australians to New Zealand will start this week, says Tourism Minister Stuart Nash.


Jetstar launches ‘return for free’ domestic campaign
9 Mar 2022   /

Jetstar launches ‘return for free’ domestic campaign

Jetstar has launched a promotion that will offer the return leg of all domestic flights for free over the May-July and July-September periods.


Watch: Top of the south road trip
8 Mar 2022  

Watch: Top of the south road trip

So much to see and do, as seen in this joint top of the south road trip campaign encompassing Marlborough, Kaikoura, Hurunui, West Coast and Nelson.


Watch: Welcome Back New Zealand
4 Mar 2022   /

Watch: Welcome Back New Zealand

Destination Gold Coast makes an emotional pitch for Kiwi visitors, heading back there again without needing to self-isolate upon their return to New Zealand.


Jetstar offers $22 fares in 24-hour sale
22 Feb 2022   /

Jetstar offers $22 fares in 24-hour sale

Jetstar is offering $22 fares on sale from 12.00am today, 22 February, to 11.59pm tonight.


DQ campaign puts spotlight on operators
18 Feb 2022   /

DQ campaign puts spotlight on operators

Destination Queenstown has launched a new video series celebrating those within the visitor industry.


Hauraki Coromandel tourism economy at “critical point”
25 Nov 2021   /

Hauraki Coromandel tourism economy at “critical point”

The Coromandel tourism industry is counting on a busy summer after visitor spend fell 34% between August and October 2021, compared with the same period last year.


NZ looks on as Aus sees Singaporean tourists, students return
22 Nov 2021   /

NZ looks on as Aus sees Singaporean tourists, students return

Tourism Australia launches a A$4m campaign to drive visitation from Singapore.


Hospitality NZ launches ‘We’re Ready’ campaign
15 Nov 2021   /

Hospitality NZ launches ‘We’re Ready’ campaign

Hospitality venues and accommodation operators will this week start a campaign to re-open their doors.


West Coast launches holiday campaign with $100 offer
2 Nov 2021   /

West Coast launches holiday campaign with $100 offer

Development West Coast’s Holiday Booster campaign is offering $100 off tourist packages to entice people to explore the region over summer.


NRDA launches ‘One Hundred Ways’ over 100 days campaign
19 Oct 2021   /

NRDA launches ‘One Hundred Ways’ over 100 days campaign

Nelson Regional Development Agency has launched its One Hundred Ways domestic campaign designed to showcase the diversity of experiences on offer in Nelson Tasman.


Campaign highlighting new features of Kāpiti Island launches
12 Oct 2021   /

Campaign highlighting new features of Kāpiti Island launches

Kāpiti Coast District Council has launched a new marketing campaign to highlight new or little know features of Kāpiti Island.


GOOD Travel, GO Rentals partner for Tesla touring
17 Sep 2021   /

GOOD Travel, GO Rentals partner for Tesla touring

Wellington social enterprise GOOD Travel has entered into a partnership with GO Rentals to allow touring the South Island in a Tesla Model 3 electric vehicle.


Waikato re-launches Mighty Local to promote local businesses
3 Sep 2021  

Waikato re-launches Mighty Local to promote local businesses

Hamilton & Waikato Tourism has re-launched its Mighty Local website to showcase non-essential businesses in the region and encourage people to ‘buy, eat, shop and visit local’ at alert level 3 and lower.


Tourism New Zealand assessing domestic marketing activity
18 Aug 2021   /

Tourism New Zealand assessing domestic marketing activity

Tourism New Zealand will assess any live domestic marketing following New Zealand’s move to Covid-19 alert level 4 lockdown.


Westland launches free $50 petrol promo to entice visitors
2 Aug 2021  

Westland launches free $50 petrol promo to entice visitors

Visitors are being offered a free $50 fuel voucher to entice them to visit South Westland.


Jetstar launches domestic sale, flights start at $32
23 Jul 2021   /

Jetstar launches domestic sale, flights start at $32

Jetstar has released 40,000 low fare tickets, starting from $32, across five domestic routes as part of its Explore NZ Sale campaign.


Waitaki’s ‘Sweet Spot’ campaign moves to second phase
22 Jul 2021  

Waitaki’s ‘Sweet Spot’ campaign moves to second phase

Second phase to promote accommodation, food activities and local attractions using photos.


Tourism NZ’s $30m media spend – where it all went
19 Jul 2021   /

Tourism NZ’s $30m media spend – where it all went

Social media spend is the biggest component in a year when the agency marketed mainly at home.


Rotorua launches local stories campaign
7 Jul 2021   /

Rotorua launches local stories campaign

Rotorua is launching a campaign to focus on the identity of the region and the people who live there.


Queenstown launches economic diversification campaign
6 Jul 2021   /

Queenstown launches economic diversification campaign

Queenstown Lakes has launched a campaign to attract business leaders, employers, and talent to the district to help diversify its economy from tourism.


One year on: How TNZ will evolve its domestic campaign
16 Jun 2021   /

One year on: How TNZ will evolve its domestic campaign

Tourism New Zealand says it has four areas of focus to further develop the domestic work it started a year ago.