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Campaigns

Your search for "Campaigns" found 50 results


WellingtonNZ aims to entertain with lockdown campaign
30 Mar 2020   /

WellingtonNZ aims to entertain with lockdown campaign

WellingtonNZ has launched a new initiative to keep the community engaged throughout the four-week lockdown period as part of its response to the Covid-19 crisis.


Promoting domestic tourism “not on the agenda” – MBIE
20 Mar 2020   /

Promoting domestic tourism “not on the agenda” – MBIE

The Government will make no effort to promote domestic tourism during the Covid-19 crisis and could actively discourage it, says the Ministry of Business, Innovation and Employment.


Go local, discounts to tempt Kiwis – BOP operators
18 Mar 2020  

Go local, discounts to tempt Kiwis – BOP operators

“Go local” is the message being promoted by prime minister Jacinda Ardern and economists, say Bay of Plenty operators.


$1m Govt funded RTO campaigns paused
16 Mar 2020   /

$1m Govt funded RTO campaigns paused

The $1m Government funded initiative for domestic campaigns from RTOs suffering from the impact of the Covid-19 outbreak has been put on hold.


Hotel Grand Windsor dangles $13k earrings to attract guests
12 Mar 2020   /

Hotel Grand Windsor dangles $13k earrings to attract guests

Auckland’s Hotel Grand Windsor has partnered with jewellery design house Naveya & Sloane to create a bespoke pair of earrings worth $13,000 that will be given away to a guest.


Tourism NZ unveils plan to combat impact of Covid-19
3 Mar 2020   /

Tourism NZ unveils plan to combat impact of Covid-19

New campaigns, increased investment in current promos, and “high impact activity” are all part of the $13m initiative.


Air NZ and Trust Tairāwhiti launch domestic campaign
28 Feb 2020  

Air NZ and Trust Tairāwhiti launch domestic campaign

Air New Zealand has partnered with Tairāwhiti’s regional development agency to launch a month-long campaign to drive domestic visitation to the Tairāwhiti Gisborne region.


DOC adds geo-targeting to summer campaign tactics
28 Jan 2020   /

DOC adds geo-targeting to summer campaign tactics

The Department of Conservation is using geo-targeting technology to manage visitor impact as part of its $150,000 behaviour in nature campaign, ‘Love this Place’.


DOC launches $5m summer drive with $150k campaign
17 Dec 2019   /

DOC launches $5m summer drive with $150k campaign

The Department of Conservation has launched a new $150,000 campaign and is ploughing a record $5m extra spend into operations as it steps up its management of visitors to New Zealand’s great outdoors this summer.


One year on: The Tiaki Promise – the numbers
5 Nov 2019   /

One year on: The Tiaki Promise – the numbers

Tourism New Zealand’s Tiaki – Care for New Zealand campaign has reached its first year milestone.


LWT looks for autumn visitors with Harvest campaign
22 Oct 2019  

LWT looks for autumn visitors with Harvest campaign

Lake Wanaka Tourism has launched a new campaign showcasing the region’s world-class food and wine in an effort to grow autumn visitation to the destination.


TNZ shifts funding to major markets to combat slowdown
4 Oct 2019   /

TNZ shifts funding to major markets to combat slowdown

The agency has reallocated resources as holiday visitor numbers flatline.


Air NZ launches Southland campaign
21 Jun 2019   /

Air NZ launches Southland campaign

Air New Zealand has launched a southern-focused campaign, Find yourself speechless in Southland.


England-Hall: New global campaign a “bold step” for Tourism NZ
17 Jun 2019  

England-Hall: New global campaign a “bold step” for Tourism NZ

The latest $3m promotion has tested better than previous efforts, says TNZ’s CEO.


Watch: TNZ launches $3m 100% Pure Welcome
16 Jun 2019  

Watch: TNZ launches $3m 100% Pure Welcome

The agency also invites Kiwis to contribute to its new 365-day Good Morning World promo.


$200k Explore campaign racks up millions of views
14 Jun 2019  

$200k Explore campaign racks up millions of views

A new domestic campaign partnership with Air NZ is paying dividends, says ChristchurchNZ.


Christchurch targets domestic visitors in Air NZ-led campaign
17 May 2019  

Christchurch targets domestic visitors in Air NZ-led campaign

Air New Zealand has teamed up with ChristchurchNZ to launch a new campaign to encourage domestic visitation to the garden city.


$100k WREDA campaign racks up 3.4m hits
13 May 2019   /

$100k WREDA campaign racks up 3.4m hits

WREDA’s new $100,000 online video campaign designed to attract international students to the capital has reached more than three million people on social media since it was launched last week.


Watch: WREDA launches mini-docos with $500 fly-on-the-wall
8 May 2019  

Watch: WREDA launches mini-docos with $500 fly-on-the-wall

A new series of mini-documentaries aims to share an authentic view of Wellington’s most loved streets with domestic and international visitors to the capital.


Air NZ launches ‘Tiaki – Care for NZ’ inflight channel
2 May 2019   /

Air NZ launches ‘Tiaki – Care for NZ’ inflight channel

Air New Zealand has launched an inflight channel dedicated to the Tiaki – Care for New Zealand initiative.


$41k West Coast marketing push launched
18 Apr 2019   /

$41k West Coast marketing push launched

A $41,000 targeted marketing campaign to attract visitors back to the West Coast for Easter is being launched.


TNZ’s select committee review: Challenges and commendations
17 Apr 2019   /

TNZ’s select committee review: Challenges and commendations

Despite focusing its entire marketing on shoulder seasons, peak season arrivals growth still outstrips autumn and spring.


Mindshare wins TNZ’s $30m global media agency contract
12 Apr 2019   /

Mindshare wins TNZ’s $30m global media agency contract

The New York-based agency will push Tourism NZ’s overseas campaigns.


Watch: WREDA launches $300k ‘The Wellington Effect’ campaign
8 Apr 2019  

Watch: WREDA launches $300k ‘The Wellington Effect’ campaign

WREDA is showcasing the capital’s creative spirit in a new $300,000 winter tourism campaign.


Watch: Wairarapa targets Australia’s silver dollar with $24k campaign
12 Mar 2019  

Watch: Wairarapa targets Australia’s silver dollar with $24k campaign

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TNZ targets trade in new $1.55m Australian ski campaign
11 Mar 2019   / /

TNZ targets trade in new $1.55m Australian ski campaign

A game that educates Australian travel trade about New Zealand’s ski regions forms a key part of Tourism New Zealand’s freshly launched $1.55m Australian winter campaign. 


TNZ delivers regional options in new $100k Singapore push
11 Mar 2019   /

TNZ delivers regional options in new $100k Singapore push

Tourism New Zealand’s latest $100,000 regional campaign has been designed to tap into a growing preference from Singaporeans to travel to “new” parts of Aotearoa.


Youth targeted in new ‘Go with Tourism’ campaign
25 Feb 2019   /

Youth targeted in new ‘Go with Tourism’ campaign

ATEED wants to show that the sector offers clear career pathways, great jobs and the potential to earn good money.


Watch: TNZ, NatGeo launch $1.6m global ‘people and culture’ push
20 Feb 2019   /

Watch: TNZ, NatGeo launch $1.6m global ‘people and culture’ push

Tourism New Zealand has teamed up with National Geographic to launch a global campaign that focuses on the “new territory” of promoting New Zealand’s people and culture to potential visitors.


Tourism NZ hunts for new global media agency
7 Feb 2019   /

Tourism NZ hunts for new global media agency

TNZ is on the hunt for a new global media agency to help drive its message across the world.


Watch: Air NZ-led Northland promo launches
5 Feb 2019   /

Watch: Air NZ-led Northland promo launches

The promotion stars actors Joe Naufahu from Game of Thrones and Jayden Daniels from Shortland Street.


Watch: The making of WREDA’s WellTown
31 Jan 2019   /

Watch: The making of WREDA’s WellTown

Wellington says it is the first city in the world to “gamify” itself with the launch of its WellTown VR experience.


Air NZ-led trio team up for new Northland campaign
31 Jan 2019   /

Air NZ-led trio team up for new Northland campaign

Air New Zealand has partnered with the Bay of Islands Marketing Group and economic growth agency Northland Inc on a campaign to attract visitors to the region beyond the peak summer months.


TNZ doubles investment in driver safety campaign to $70k
28 Jan 2019  

TNZ doubles investment in driver safety campaign to $70k

Tourism New Zealand says it has doubled its investment in educating international visitors about driving safely while here.


TNZ uses Aus promo to plug “100% Pure New Australia-Land”
25 Jan 2019   /

TNZ uses Aus promo to plug “100% Pure New Australia-Land”

TNZ jumps on Meat and Livestock Australia’s latest tounge-in-cheek promo to plug Kiwi attractions.


Dunedin launches Wildlife Care Code for visitors
19 Dec 2018   /

Dunedin launches Wildlife Care Code for visitors

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Watch: DOC launches $350k ‘Visit the Kiwi way’ campaign
17 Dec 2018   /

Watch: DOC launches $350k ‘Visit the Kiwi way’ campaign

Another effort imploring visitors to behave has been launched, this time by the Department of Conservation.


Watch: HWT launches $60k ‘Mighty Waikato’ brand
13 Dec 2018   /

Watch: HWT launches $60k ‘Mighty Waikato’ brand

Hamilton & Waikato Tourism has launched a new branding strategy which gives the region a “single strong consumer brand identity” to help attract visitors.


Watch: TNZ launches $510k freedom camping campaign 
10 Dec 2018   /

Watch: TNZ launches $510k freedom camping campaign 

The domestic campaign encourages visitors to camp in the right places and use the facilities provided.


TIA ramps up Tourism Story activity
4 Dec 2018  

TIA ramps up Tourism Story activity

Tourism Industry Aotearoa is ramping up activity as part of its 2018 ‘Tourism Story’ project which aims to support the industry’s social licence to operate.


Can PCOA conference delegates #getNZonthemap?
4 Dec 2018   /

Can PCOA conference delegates #getNZonthemap?

The New Zealand stand at next week’s PCO Association Conference in Melbourne has taken inspiration from Tourism New Zealand’s #getNZonthemap campaign.


Watch: DQ moves early in winter pitch to Australians
20 Nov 2018  

Watch: DQ moves early in winter pitch to Australians

Destination Queenstown has moved early in its pitch to Australians with the launch this week of its winter 2019 campaign.


TNZ-led team targets Aussies for Autumn Christchurch visits
15 Nov 2018  

TNZ-led team targets Aussies for Autumn Christchurch visits

Tourism New Zealand has teamed up with key Christchurch stakeholders and invested around $425,000 in a campaign to encourage Australians to visit the South Island city in Autumn next year.


Watch: Air NZ goes hip hop with latest safety video
6 Nov 2018   /

Watch: Air NZ goes hip hop with latest safety video

Featuring rappers Randa and Kings, actor Julian Dennison and singer Theia, it’s probably the most ‘Kiwi’ video of them all.


Operators: A qualified welcome for Tiaki Promise
2 Nov 2018  

Operators: A qualified welcome for Tiaki Promise

Operators have generally welcomed the initiative and are keen to learn more about how it can be adopted.


Southland first to push Tiaki Promise
2 Nov 2018  

Southland first to push Tiaki Promise

Southland is the first region to roll-out the country’s new Tiaki Promise as part of Venture Southland’s regional responsible camping campaign.


Gallery: The ‘G7’ launch Tiaki Promise at Te Papa
2 Nov 2018  

Gallery: The ‘G7’ launch Tiaki Promise at Te Papa

Around 100 media, industry and political representatives were at the launch of the Tiaki Promise at Wellington’s Te Papa yesterday. 


Industry launches ‘Tiaki – Care for NZ’ initiative
1 Nov 2018  

Industry launches ‘Tiaki – Care for NZ’ initiative

Visitors will be encouraged to act as “guardians of New Zealand” in the Tiaki Promise.


Watch: Part II of TNZ’s #getNZonthemap campaign
26 Oct 2018   /

Watch: Part II of TNZ’s #getNZonthemap campaign

Sir Peter Jackson and singer Ed Sheeran (kind of) join the campaign.


DQ sets out to lure Chinese visitors during the winter
18 Oct 2018  

DQ sets out to lure Chinese visitors during the winter

Destination Queenstown has launched its new winter strategy in China in an attempt to encourage New Zealand’s second most popular visitor market to travel to the Southern lakes during the colder months.