Campaigns

Jetstar has released 40,000 low fare tickets, starting from $32, across five domestic routes as part of its Explore NZ Sale campaign.

Second phase to promote accommodation, food activities and local attractions using photos.

Social media spend is the biggest component in a year when the agency marketed mainly at home.

Rotorua is launching a campaign to focus on the identity of the region and the people who live there.

Queenstown Lakes has launched a campaign to attract business leaders, employers, and talent to the district to help diversify its economy from tourism.

Tourism New Zealand says it has four areas of focus to further develop the domestic work it started a year ago.

And stimulating the domestic market remains a top priority for the agency, says chief executive René de Monchy.

‘Recharge in Kapiti’ campaign with prizes valued at $2000, with entries closing 20 June.

Venture Taranaki has made available over 400 assets and resources as part of its new Taranaki Story initiative to support regional enterprises.

WellingtonNZ is to launch its Wellington Welcome campaign targeting potential visitors from Australia on Monday 31 May.

The campaign aims to streamline booking processes and get people on the road quickly.

Tourism Waitaki’s 16-week winter campaign will include a nine-episode web series on its website and social media channels.

The new campaign would launch on 23 May in New Zealand and Australia.

New campaign aims to drive visitation to region, runs to 30 June.

Tourism New Zealand has turned on its new Recharge Season campaign, which asks Kiwis to take an ‘active break’ instead of a ‘flop and drop’.

The lack of a new Tourism New Zealand campaign into the Australian market following the start of the trans-Tasman bubble has raised questions in Parliament.

The agency says it is “excited to explore opportunities” with Amazon to promote NZ in key visitor markets.

‘Active Recharge’ will target Kiwis who can holiday outside typical travel periods.

Great South’s regional tourism organisations Visit Southland and Visit Fiordland have launched their latest Southland campaign.

A new creative platform is scheduled for early May lift-off, says Tourism New Zealand general manager for Australia, Andrew Waddel.

Richie and Gemma McCaw team up with TNZ to list their top 10 must-do’s in New Zealand.

Tourism New Zealand has wasted no time launching a campaign in Australia to attract visitors from across the ditch.

New campaign launching this week features work by local photographers designed to lift spending.

NZ Customs wants you! To report on suspicious activities at beaches, marinas, ports and freight areas.

Auckland Unlimited and Hamilton & Waikato Tourism have launched a month-long joint venture campaign.

The Taxpayers’ Union is slamming Tourism New Zealand for spending $918,000 on a video of Rod Stewart singing a song for America’s Cup fans, saying taxpayers have been “shafted”.

The tourism industry needs to start campaigning to change the public’s perception of the sector, says Haka Tours’ Eve Lawrence.

The agency has invested $918k to create a unique event for the regatta.

Whakatāne has launched a new tongue-in-cheek “sunniest place in the world” campaign.

Northland Inc has partnered with Auckland Unlimited to deliver a campaign through AA promoting travel to the two regions.

Tourism New Zealand has partnered with Trees that Count to encourage domestic and international visitors to donate towards planting “native trees for future generations”.

Destination Queenstown has paused its summer marketing campaign in the Auckland market due to Covid-19 alert level 3 restrictions, says DQ interim chief executive Ann Lockhart.

Destination Gold Coast is urging New Zealanders to visit with a new campaign video following the reopening of a one-way travel bubble between Australia and New Zealand.

A campaign showcasing Central Otago locals giving thanks to visitors has exceeded expectations, says Tourism Central Otago general manager Dylan Rushbrook.

TNZ has launched a campaign with comedian Tom Sainsbury, poking fun at Instagram cliches while asking Kiwis to “share something new” on social media.

Lake Wānaka Tourism has launched the Local’s Choice Wanaka 2020 competition.

Anyone with ‘Kelly’ or ‘Kelvin’ in their first, middle or last name can visit Kelly Tarlton’s for free this weekend and Monday 25 January.

Visitors to Tongariro National Park are being asked to respect the values of the mountain in a new campaign from Ngāti Hikairo ki Tongariro and the Department of Conservation.

Rotorua tourism operators have come together to launch a new gift voucher initiative to promote the region to visitors.

Tourism New Zealand and Air New Zealand have partnered in the airline’s new safety video Aotearoa, the 8th Wonder of the World to help support the domestic tourism industry. 

Tourism Holdings has partnered with Tourism New Zealand and Vodafone to launch a 4-week Work from Anywhere campaign.

WellingtonNZ has launched its micro travel show as part of its Wild Weekends campaign to draw domestic travellers to the city.

The Central Economic Development Agency has launched a new How Manawatū Are You spring-summer visitor campaign.

Visit Ruapehu has launched its latest marketing campaign for the summer season, The Aroha Is All In The Detail. 

New Zealand Story has launched an international awareness campaign modelling campaigns from Tourism New Zealand and New Zealand Trade and Enterprise. 

Tourism New Zealand rebranded its social channels to 100% Pure Kindness on World Kindness Day on 13 November.

Destination Fiordland has launched its reset for 2021 summer campaign to attract domestic travellers.

Heart of the City has launched a new campaign to entice workers and visitors to downtown Auckland to support city centre businesses.

The agency is pushing a new campaign as a “micro travel show” to fine-tune its targeting.

Venture Taranaki has launched its new ‘Taranaki – Just around the corner’ domestic tourism campaign.