Campaigns

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Another effort imploring visitors to behave has been launched, this time by the Department of Conservation.

Hamilton & Waikato Tourism has launched a new branding strategy which gives the region a “single strong consumer brand identity” to help attract visitors.

The domestic campaign encourages visitors to camp in the right places and use the facilities provided.

Tourism Industry Aotearoa is ramping up activity as part of its 2018 ‘Tourism Story’ project which aims to support the industry’s social licence to operate.

The New Zealand stand at next week’s PCO Association Conference in Melbourne has taken inspiration from Tourism New Zealand’s #getNZonthemap campaign.

Destination Queenstown has moved early in its pitch to Australians with the launch this week of its winter 2019 campaign.

Tourism New Zealand has teamed up with key Christchurch stakeholders and invested around $425,000 in a campaign to encourage Australians to visit the South Island city in Autumn next year.

Featuring rappers Randa and Kings, actor Julian Dennison and singer Theia, it’s probably the most ‘Kiwi’ video of them all.

Operators have generally welcomed the initiative and are keen to learn more about how it can be adopted.

Southland is the first region to roll-out the country’s new Tiaki Promise as part of Venture Southland’s regional responsible camping campaign.

Around 100 media, industry and political representatives were at the launch of the Tiaki Promise at Wellington’s Te Papa yesterday. 

Visitors will be encouraged to act as “guardians of New Zealand” in the Tiaki Promise.

Sir Peter Jackson and singer Ed Sheeran (kind of) join the campaign.

Destination Queenstown has launched its new winter strategy in China in an attempt to encourage New Zealand’s second most popular visitor market to travel to the Southern lakes during the colder months.

ChristchurchNZ has launched a new campaign aiming to attract visitors, businesses, investment, students, and workers to the city.

Tourism New Zealand has invested $1.4m in its first tie-up with GoPro as part of the agency’s annual South Island Journeys campaign aimed at encouraging Australians to explore the South Island in autumn.

Tourism New Zealand and Air New Zealand have partnered to offer North American visitors a free domestic flight from Auckland to anywhere on the airline’s network.  

Visit Ruapehu has attributed consecutive winter campaigns for a big jump in domestic and Australian visitor spending in the region.

The annual South Island Journeys campaign has been extended to Western Australia and will run for twice as long.

A Wellington Regional Economic Development Agency-led media blitz has delivered more than $66m of promotional editorial coverage for the capital in the last 12 months.

Tourism New Zealand has clocked up $290m of international online, print and TV coverage in the past twelve months.

Tourism Central Otago has teamed up with MINDFOOD magazine to deliver its second spring regional food and wine campaign.

A new campaign to encourage residents to reconnect with the city centre and stimulate economic activity throughout the winter months has been launched in Christchurch.

The #GetNZontheMap campaign involving PM Jacinda Ardern has been viewed 10 million times on social media.

Nelson Tasman locals and people from all around New Zealand have a deep love for Takaka and Golden Bay, and it’s easy to see why.