Campaigns

Whakatāne has launched a new tongue-in-cheek “sunniest place in the world” campaign.

Northland Inc has partnered with Auckland Unlimited to deliver a campaign through AA promoting travel to the two regions.

Tourism New Zealand has partnered with Trees that Count to encourage domestic and international visitors to donate towards planting “native trees for future generations”.

Destination Queenstown has paused its summer marketing campaign in the Auckland market due to Covid-19 alert level 3 restrictions, says DQ interim chief executive Ann Lockhart.

Destination Gold Coast is urging New Zealanders to visit with a new campaign video following the reopening of a one-way travel bubble between Australia and New Zealand.

A campaign showcasing Central Otago locals giving thanks to visitors has exceeded expectations, says Tourism Central Otago general manager Dylan Rushbrook.

TNZ has launched a campaign with comedian Tom Sainsbury, poking fun at Instagram cliches while asking Kiwis to “share something new” on social media.

Lake Wānaka Tourism has launched the Local’s Choice Wanaka 2020 competition.

Anyone with ‘Kelly’ or ‘Kelvin’ in their first, middle or last name can visit Kelly Tarlton’s for free this weekend and Monday 25 January.

Visitors to Tongariro National Park are being asked to respect the values of the mountain in a new campaign from Ngāti Hikairo ki Tongariro and the Department of Conservation.

Rotorua tourism operators have come together to launch a new gift voucher initiative to promote the region to visitors.

Tourism New Zealand and Air New Zealand have partnered in the airline’s new safety video Aotearoa, the 8th Wonder of the World to help support the domestic tourism industry. 

Tourism Holdings has partnered with Tourism New Zealand and Vodafone to launch a 4-week Work from Anywhere campaign.

WellingtonNZ has launched its micro travel show as part of its Wild Weekends campaign to draw domestic travellers to the city.

The Central Economic Development Agency has launched a new How Manawatū Are You spring-summer visitor campaign.

Visit Ruapehu has launched its latest marketing campaign for the summer season, The Aroha Is All In The Detail. 

New Zealand Story has launched an international awareness campaign modelling campaigns from Tourism New Zealand and New Zealand Trade and Enterprise. 

Tourism New Zealand rebranded its social channels to 100% Pure Kindness on World Kindness Day on 13 November.

Destination Fiordland has launched its reset for 2021 summer campaign to attract domestic travellers.

Heart of the City has launched a new campaign to entice workers and visitors to downtown Auckland to support city centre businesses.

The agency is pushing a new campaign as a “micro travel show” to fine-tune its targeting.

Venture Taranaki has launched its new ‘Taranaki – Just around the corner’ domestic tourism campaign.

Accor has launched Take Two, an initiative offering New Zealanders the chance to rebook holiday plans and celebrations.

Destination Queenstown launches its Home of Adventure brand today, which was delayed from March because of the Covid-19 pandemic.

Power firm The Lines Company and a group of Waitomo-based adventure tourism operators have banded together to boost tourism sales.

Tourism Bay of Plenty has launched its new Sure to Make You Smile campaign thanks to the $700,000 funding it received through the Government’s Strategic Tourism Assets Protection Programme.

Three North Island tourism operators have joined forces to create The Epic Bucket List Package.

Northland Inc has released a new campaign showcasing bucket list activities of Northland to encourage Auckland-based students to explore the region.

The Dear NZ, Love AKL campaign focused on the visiting friends and relatives travel market.

TNZ’s ‘Good Morning World’ has been named the “best and most effective” campaign in the world.

The Get Out More NZ campaign comprised the Coastal Bay of Plenty, Hamilton & Waikato, Rotorua, Ruapehu, Tairāwhiti Gisborne and Taupō.

WellingtonNZ has launched the next phase of its $75,000 Love Local campaign focused on boosting central city businesses as the region moves into Covid-19 alert level 1.

Nelson Regional Development Agency is launching the Nelson Tasman Adventure Challenge, as part of the next phase of its We’ve Got This campaign.

Development West Coast has launched a new campaign prior to the September/October school holidays, focussing on active retirees, young professionals and mid-to-upper socio-economic families.

South Island luxury fly fishing retreat Owen River Lodge is offering guests the use of a Porsche Boxster S. 

The campaign attracted a record number of 425,200 digital visitors to the campaign website, generating 12,400 referrals to operators’ booking sites. 

Tourism New Zealand’s ‘Good Morning World’ campaign has been awarded Ad Campaign of the Year at the AdNews Agency of the Year awards.

Lake Wanaka Tourism has revitalised its local campaign, LoveWanaka, Supporting Local, ahead of the shoulder season.

Tourism New Zealand’s Good Morning World has been deemed the ‘world’s most effective global marketing campaign’ in the Global Effie: Multi-Region competition.

New Zealand tourism operators and products from across the country will be showcased in a new series of videos as part of a campaign from Tourism New Zealand.

Tourism New Zealand has released its first Spotify album, Mindful Journeys, designed to transport listeners virtually around the country.

The initiative would see locals provided something free of charge if they brought full paying out-of-towners to a local business.

CEO Stephen England-Hall says it is another challenge for the agency and sector to overcome.

Government marketing agency said that it is up against a “big fight at the moment” as destinations across the world pour money into campaigns in an attempt to keep their locations top of mind for when international travel restrictions are lifted. 

The agency has “gamified” the NZ experience in a new $1.3m campaign to lure Australians, once travel is allowed.

AA Traveller has entered into a three-year partnership with Tourism New Zealand in a bid to support domestic tourism and local operators. 

The region’s revival will be driven by a clearer sense of direction, says NRDA’s visitor destination manager.

In a first for Queenstown Lakes, the district’s two RTOs have teamed up to launch a local campaign.

School holiday numbers to Waitangi Treaty Grounds increased by 72% compared to 2019, following the launch of a new domestic campaign on 19 June.

Nelson Tasman locals are being urged to take part in a new marketing campaign designed to help the region’s economic recovery following the fallout of Covid-19.