9th June 2026 Awards / CampaignsWānaka-based Scope Communications has been recognised for its promotion of the sale of the historic Cardrona Hotel.
14th April 2026 Campaigns / RotoruaNZThe tongue-in-cheek campaign promotes the region’s “luxurious wellness”.
7th April 2026 Campaigns / ChristchurchNZChristchurchNZ’s spring On Show campaign generated $15m in visitor spend across the city.
13th February 2026 Campaigns / RTOVenture Taranaki, Visit Ruapehu, Destination Great Lake Taupō and Hamilton and Waikato Tourism have partnered to launch a campaign targeting Australia.
30th January 2026 Campaigns / ChristchurchNZChristchurchNZ has launched a two-pronged marketing push into the Australian market, rolling out complementary destination campaigns.
17th December 2025 Campaigns / HBTHawke’s Bay Tourism says it has a limited budget for its latest campaign but is hoping operators and visitors will share the message via social media to drive the promotion.
14th November 2025 Campaigns / Tourism BoostThe government is investing $5.9m in four campaigns from regional tourism organisations to run from early 2026.
10th September 2025 Campaigns / DWCDevelopment West Coast has launched a new spring marketing campaign designed to entice more people to the region.
31st July 2025 Campaigns / TNZTourism New Zealand has launched a campaign in India featuring two Bollywood stars.
10th July 2025 Campaigns / TNZWhatever the results, the marketer says the promotion has already helped shape future work.
10th July 2025 Campaigns / TNZOne notable tourism operator has questioned the value of Tourism New Zealand’s efforts in Australia, calling the Everyone Must Go! campaign poor value.
1st July 2025 Campaigns / DWCDevelopment West Coast has launched a new campaign to attract off-peak visitors by promoting winter on the coast as something to embrace, not escape.
