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Campaigns

Your search for "Campaigns" found 50 results


Whakatāne launches cheeky “sunniest place in the world” campaign
1 Mar 2021  

Whakatāne launches cheeky “sunniest place in the world” campaign

Whakatāne has launched a new tongue-in-cheek “sunniest place in the world” campaign.


Northland Inc, Auckland Unlimited to launch joint campaign
26 Feb 2021   /

Northland Inc, Auckland Unlimited to launch joint campaign

Northland Inc has partnered with Auckland Unlimited to deliver a campaign through AA promoting travel to the two regions.


TNZ launches “plant a forest of the future” campaign
23 Feb 2021  

TNZ launches “plant a forest of the future” campaign

Tourism New Zealand has partnered with Trees that Count to encourage domestic and international visitors to donate towards planting “native trees for future generations”.


DQ pauses Auckland marketing efforts
17 Feb 2021   /

DQ pauses Auckland marketing efforts

Destination Queenstown has paused its summer marketing campaign in the Auckland market due to Covid-19 alert level 3 restrictions, says DQ interim chief executive Ann Lockhart.


Gold Coast pitches for Kiwis with expat community
9 Feb 2021   /

Gold Coast pitches for Kiwis with expat community

Destination Gold Coast is urging New Zealanders to visit with a new campaign video following the reopening of a one-way travel bubble between Australia and New Zealand.


TCO’s ‘Thank You’ campaign strikes a chord
4 Feb 2021   /

TCO’s ‘Thank You’ campaign strikes a chord

A campaign showcasing Central Otago locals giving thanks to visitors has exceeded expectations, says Tourism Central Otago general manager Dylan Rushbrook.


TNZ launches $166k campaign with comedian Tom Sainsbury
27 Jan 2021   /

TNZ launches $166k campaign with comedian Tom Sainsbury

TNZ has launched a campaign with comedian Tom Sainsbury, poking fun at Instagram cliches while asking Kiwis to “share something new” on social media.


Lake Wānaka Tourism kicks off ‘Local’s Choice ‘competition
27 Jan 2021   /

Lake Wānaka Tourism kicks off ‘Local’s Choice ‘competition

Lake Wānaka Tourism has launched the Local’s Choice Wanaka 2020 competition.


Kelly Tarlton’s marks 36 years with Kelly/Kelvin freebie
21 Jan 2021   /

Kelly Tarlton’s marks 36 years with Kelly/Kelvin freebie

Anyone with ‘Kelly’ or ‘Kelvin’ in their first, middle or last name can visit Kelly Tarlton’s for free this weekend and Monday 25 January.


Iwi, DOC launch Tongariro campaign
16 Dec 2020   /

Iwi, DOC launch Tongariro campaign

Visitors to Tongariro National Park are being asked to respect the values of the mountain in a new campaign from Ngāti Hikairo ki Tongariro and the Department of Conservation.


New Rotorua experiences site launched
11 Dec 2020  

New Rotorua experiences site launched

Rotorua tourism operators have come together to launch a new gift voucher initiative to promote the region to visitors.


Watch: Air NZ, Tourism NZ seek ‘8th Wonder of the World’
3 Dec 2020  

Watch: Air NZ, Tourism NZ seek ‘8th Wonder of the World’

Tourism New Zealand and Air New Zealand have partnered in the airline’s new safety video Aotearoa, the 8th Wonder of the World to help support the domestic tourism industry. 


THL, Tourism NZ launch ‘Work from Anywhere’ initiative
3 Dec 2020   /

THL, Tourism NZ launch ‘Work from Anywhere’ initiative

Tourism Holdings has partnered with Tourism New Zealand and Vodafone to launch a 4-week Work from Anywhere campaign.


WellingtonNZ launches micro travel show
24 Nov 2020   /

WellingtonNZ launches micro travel show

WellingtonNZ has launched its micro travel show as part of its Wild Weekends campaign to draw domestic travellers to the city.


CEDA launches spring, summer campaign
23 Nov 2020   /

CEDA launches spring, summer campaign

The Central Economic Development Agency has launched a new How Manawatū Are You spring-summer visitor campaign.


#FindYourAroha – Visit Ruapehu launches new campaign
23 Nov 2020   /

#FindYourAroha – Visit Ruapehu launches new campaign

Visit Ruapehu has launched its latest marketing campaign for the summer season, The Aroha Is All In The Detail. 


New awareness story leverages TNZ campaign
17 Nov 2020   /

New awareness story leverages TNZ campaign

New Zealand Story has launched an international awareness campaign modelling campaigns from Tourism New Zealand and New Zealand Trade and Enterprise. 


TNZ rebrands to ‘100% Pure Kindness’
16 Nov 2020   /

TNZ rebrands to ‘100% Pure Kindness’

Tourism New Zealand rebranded its social channels to 100% Pure Kindness on World Kindness Day on 13 November.


Destination Fiordland launches summer ‘reset’
9 Nov 2020  

Destination Fiordland launches summer ‘reset’

Destination Fiordland has launched its reset for 2021 summer campaign to attract domestic travellers.


New promo plugs downtown Auckland visitation
6 Nov 2020  

New promo plugs downtown Auckland visitation

Heart of the City has launched a new campaign to entice workers and visitors to downtown Auckland to support city centre businesses.


“We want to own the weekend break” – WellingtonNZ
30 Oct 2020  

“We want to own the weekend break” – WellingtonNZ

The agency is pushing a new campaign as a “micro travel show” to fine-tune its targeting.


Venture Taranaki launches new campaign
22 Oct 2020  

Venture Taranaki launches new campaign

Venture Taranaki has launched its new ‘Taranaki – Just around the corner’ domestic tourism campaign.


Accor offers ‘Take Two’ for Kiwis keen to rebook
21 Oct 2020   /

Accor offers ‘Take Two’ for Kiwis keen to rebook

Accor has launched Take Two, an initiative offering New Zealanders the chance to rebook holiday plans and celebrations.


DQ launches postponed adventure campaign
19 Oct 2020  

DQ launches postponed adventure campaign

Destination Queenstown launches its Home of Adventure brand today, which was delayed from March because of the Covid-19 pandemic.


TLC, Waitomo operators band together to boost business
16 Oct 2020  

TLC, Waitomo operators band together to boost business

Power firm The Lines Company and a group of Waitomo-based adventure tourism operators have banded together to boost tourism sales.


TBOP launches $100k+ ‘Sure to Make You Smile’ campaign
8 Oct 2020  

TBOP launches $100k+ ‘Sure to Make You Smile’ campaign

Tourism Bay of Plenty has launched its new Sure to Make You Smile campaign thanks to the $700,000 funding it received through the Government’s Strategic Tourism Assets Protection Programme.


North Island tourism operators launch Bucket List Package
8 Oct 2020   /

North Island tourism operators launch Bucket List Package

Three North Island tourism operators have joined forces to create The Epic Bucket List Package.


Northland targets Auckland students with new campaign
8 Oct 2020   /

Northland targets Auckland students with new campaign

Northland Inc has released a new campaign showcasing bucket list activities of Northland to encourage Auckland-based students to explore the region.


ATEED launches ‘Dear NZ, Love AKL’ campaign
7 Oct 2020   /

ATEED launches ‘Dear NZ, Love AKL’ campaign

The Dear NZ, Love AKL campaign focused on the visiting friends and relatives travel market.


TNZ’s ‘Good Morning World’ named world’s best
5 Oct 2020   /

TNZ’s ‘Good Morning World’ named world’s best

TNZ’s ‘Good Morning World’ has been named the “best and most effective” campaign in the world.


RTOs band together in new campaign
2 Oct 2020   /

RTOs band together in new campaign

The Get Out More NZ campaign comprised the Coastal Bay of Plenty, Hamilton & Waikato, Rotorua, Ruapehu, Tairāwhiti Gisborne and Taupō.


WellingtonNZ launches new phase of $75k Love Local
23 Sep 2020  

WellingtonNZ launches new phase of $75k Love Local

WellingtonNZ has launched the next phase of its $75,000 Love Local campaign focused on boosting central city businesses as the region moves into Covid-19 alert level 1.


Nelson Tasman launches Adventure Challenge
23 Sep 2020  

Nelson Tasman launches Adventure Challenge

Nelson Regional Development Agency is launching the Nelson Tasman Adventure Challenge, as part of the next phase of its We’ve Got This campaign.


West Coast launches school holidays campaign
22 Sep 2020  

West Coast launches school holidays campaign

Development West Coast has launched a new campaign prior to the September/October school holidays, focussing on active retirees, young professionals and mid-to-upper socio-economic families.


Would you like a Porsche with that?
22 Sep 2020   /

Would you like a Porsche with that?

South Island luxury fly fishing retreat Owen River Lodge is offering guests the use of a Porsche Boxster S. 


Coromandel campaign sees visitor spend jump
18 Sep 2020  

Coromandel campaign sees visitor spend jump

The campaign attracted a record number of 425,200 digital visitors to the campaign website, generating 12,400 referrals to operators’ booking sites. 


TNZ’s ‘Good Morning World’ collects another accolade
9 Sep 2020   /

TNZ’s ‘Good Morning World’ collects another accolade

Tourism New Zealand’s ‘Good Morning World’ campaign has been awarded Ad Campaign of the Year at the AdNews Agency of the Year awards.


LWT relaunches LoveWanaka campaign
7 Sep 2020  

LWT relaunches LoveWanaka campaign

Lake Wanaka Tourism has revitalised its local campaign, LoveWanaka, Supporting Local, ahead of the shoulder season.


Tourism NZ campaign awarded ‘world’s most effective’
4 Sep 2020   /

Tourism NZ campaign awarded ‘world’s most effective’

Tourism New Zealand’s Good Morning World has been deemed the ‘world’s most effective global marketing campaign’ in the Global Effie: Multi-Region competition.


TNZ showcases Kiwi operators to the world
3 Sep 2020   /

TNZ showcases Kiwi operators to the world

New Zealand tourism operators and products from across the country will be showcased in a new series of videos as part of a campaign from Tourism New Zealand.


Tourism New Zealand releases album on Spotify
2 Sep 2020   /

Tourism New Zealand releases album on Spotify

Tourism New Zealand has released its first Spotify album, Mindful Journeys, designed to transport listeners virtually around the country.


Fiordland unveils Host a Holiday campaign
1 Sep 2020  

Fiordland unveils Host a Holiday campaign

The initiative would see locals provided something free of charge if they brought full paying out-of-towners to a local business.


Operating in multi-alert level NZ “frustrating” – Tourism NZ
21 Aug 2020   /

Operating in multi-alert level NZ “frustrating” – Tourism NZ

CEO Stephen England-Hall says it is another challenge for the agency and sector to overcome.


Tourism NZ in “big fight” as global destinations scrap for profile – Reid
7 Aug 2020   /

Tourism NZ in “big fight” as global destinations scrap for profile – Reid

Government marketing agency said that it is up against a “big fight at the moment” as destinations across the world pour money into campaigns in an attempt to keep their locations top of mind for when international travel restrictions are lifted. 


Watch: TNZ launches ‘world-first’ gaming campaign
29 Jul 2020   /

Watch: TNZ launches ‘world-first’ gaming campaign

The agency has “gamified” the NZ experience in a new $1.3m campaign to lure Australians, once travel is allowed.


AA Traveller signs three-year deal with TNZ to promote domestic travel
29 Jul 2020   /

AA Traveller signs three-year deal with TNZ to promote domestic travel

AA Traveller has entered into a three-year partnership with Tourism New Zealand in a bid to support domestic tourism and local operators. 


Challenges remain but bolder future awaits – NRDA’s Purcell
23 Jul 2020   /

Challenges remain but bolder future awaits – NRDA’s Purcell

The region’s revival will be driven by a clearer sense of direction, says NRDA’s visitor destination manager.


Queenstown, Wanaka RTOs team up in campaign first
23 Jul 2020   /

Queenstown, Wanaka RTOs team up in campaign first

In a first for Queenstown Lakes, the district’s two RTOs have teamed up to launch a local campaign.


Domestic campaign paying off – Waitangi Treaty Grounds
23 Jul 2020   /

Domestic campaign paying off – Waitangi Treaty Grounds

School holiday numbers to Waitangi Treaty Grounds increased by 72% compared to 2019, following the launch of a new domestic campaign on 19 June.


Nelson Tasman unveils ‘We’ve got this’ campaign
21 Jul 2020   /

Nelson Tasman unveils ‘We’ve got this’ campaign

Nelson Tasman locals are being urged to take part in a new marketing campaign designed to help the region’s economic recovery following the fallout of Covid-19.