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Campaigns

Your search for "Campaigns" found 50 results


Coromandel campaign sees visitor spend jump
18 Sep 2020  

Coromandel campaign sees visitor spend jump

The campaign attracted a record number of 425,200 digital visitors to the campaign website, generating 12,400 referrals to operators’ booking sites. 


TNZ’s ‘Good Morning World’ collects another accolade
9 Sep 2020   /

TNZ’s ‘Good Morning World’ collects another accolade

Tourism New Zealand’s ‘Good Morning World’ campaign has been awarded Ad Campaign of the Year at the AdNews Agency of the Year awards.


LWT relaunches LoveWanaka campaign
7 Sep 2020  

LWT relaunches LoveWanaka campaign

Lake Wanaka Tourism has revitalised its local campaign, LoveWanaka, Supporting Local, ahead of the shoulder season.


Tourism NZ campaign awarded ‘world’s most effective’
4 Sep 2020   /

Tourism NZ campaign awarded ‘world’s most effective’

Tourism New Zealand’s Good Morning World has been deemed the ‘world’s most effective global marketing campaign’ in the Global Effie: Multi-Region competition.


TNZ showcases Kiwi operators to the world
3 Sep 2020   /

TNZ showcases Kiwi operators to the world

New Zealand tourism operators and products from across the country will be showcased in a new series of videos as part of a campaign from Tourism New Zealand.


Tourism New Zealand releases album on Spotify
2 Sep 2020   /

Tourism New Zealand releases album on Spotify

Tourism New Zealand has released its first Spotify album, Mindful Journeys, designed to transport listeners virtually around the country.


Fiordland unveils Host a Holiday campaign
1 Sep 2020  

Fiordland unveils Host a Holiday campaign

The initiative would see locals provided something free of charge if they brought full paying out-of-towners to a local business.


Operating in multi-alert level NZ “frustrating” – Tourism NZ
21 Aug 2020   /

Operating in multi-alert level NZ “frustrating” – Tourism NZ

CEO Stephen England-Hall says it is another challenge for the agency and sector to overcome.


Tourism NZ in “big fight” as global destinations scrap for profile – Reid
7 Aug 2020   /

Tourism NZ in “big fight” as global destinations scrap for profile – Reid

Government marketing agency said that it is up against a “big fight at the moment” as destinations across the world pour money into campaigns in an attempt to keep their locations top of mind for when international travel restrictions are lifted. 


Watch: TNZ launches ‘world-first’ gaming campaign
29 Jul 2020   /

Watch: TNZ launches ‘world-first’ gaming campaign

The agency has “gamified” the NZ experience in a new $1.3m campaign to lure Australians, once travel is allowed.


AA Traveller signs three-year deal with TNZ to promote domestic travel
29 Jul 2020   /

AA Traveller signs three-year deal with TNZ to promote domestic travel

AA Traveller has entered into a three-year partnership with Tourism New Zealand in a bid to support domestic tourism and local operators. 


Challenges remain but bolder future awaits – NRDA’s Purcell
23 Jul 2020   /

Challenges remain but bolder future awaits – NRDA’s Purcell

The region’s revival will be driven by a clearer sense of direction, says NRDA’s visitor destination manager.


Queenstown, Wanaka RTOs team up in campaign first
23 Jul 2020   /

Queenstown, Wanaka RTOs team up in campaign first

In a first for Queenstown Lakes, the district’s two RTOs have teamed up to launch a local campaign.


Domestic campaign paying off – Waitangi Treaty Grounds
23 Jul 2020   /

Domestic campaign paying off – Waitangi Treaty Grounds

School holiday numbers to Waitangi Treaty Grounds increased by 72% compared to 2019, following the launch of a new domestic campaign on 19 June.


Nelson Tasman unveils ‘We’ve got this’ campaign
21 Jul 2020   /

Nelson Tasman unveils ‘We’ve got this’ campaign

Nelson Tasman locals are being urged to take part in a new marketing campaign designed to help the region’s economic recovery following the fallout of Covid-19.


Thousands snap up local tourism deals in Wellington
21 Jul 2020   /

Thousands snap up local tourism deals in Wellington

More than 2300 vouchers have been downloaded since the launch of WellingtonNZ’s Explore Wellington platform.


TNZ launches group global promo to keep brand alive
20 Jul 2020   /

TNZ launches group global promo to keep brand alive

The campaign is a unique, joint agency effort to promote NZ’s brand on the global stage while travel remains restricted.


Southern deals campaign launches to drive visitation
15 Jul 2020   /

Southern deals campaign launches to drive visitation

Great South and Destination Fiordland have launched the third phase of their Rediscover Southland campaign with a range of deals to encourage Southland visitation.


Watch: Tourism NZ launches domestic winter campaign
14 Jul 2020   /

Watch: Tourism NZ launches domestic winter campaign

The Do Something New This Winter campaign features winter activities across the country.


What NZ can learn from New York’s tourism recovery manifesto
10 Jul 2020  

What NZ can learn from New York’s tourism recovery manifesto

The city is trying to recover from being one of the hardest-hit destinations in the world.


Coromandel hosts workshop to promote tourism
8 Jul 2020  

Coromandel hosts workshop to promote tourism

The workshop will support and enhance the work already planned by Destination Coromandel in the coming months.


New travel app launched for tourism operators to list on
3 Jul 2020   /

New travel app launched for tourism operators to list on

The Great NZ Roadtrip would be a “one-stop shop” to search for local activities and places to stay, priced from from $15 per month for users. 


Tourism NZ launches domestic campaign tools for operators
1 Jul 2020   /

Tourism NZ launches domestic campaign tools for operators

Tourism New Zealand has launched a free digital toolkit and a domestic edition of newzealand.com for industry to leverage its Do Something New, New Zealand campaign.


EVENT to reward community supporters with 1200 hotel nights
29 Jun 2020   /

EVENT to reward community supporters with 1200 hotel nights

The From our Family to Yours campaign will give away 1200 hotel nights across QT, Rydges and Atura hotels in NZ and Australia to locals who have supported their communities throughout the Covid-19 pandemic.


Northland launches ‘Introducing…Northland Style’ campaign
25 Jun 2020   /

Northland launches ‘Introducing…Northland Style’ campaign

The campaign would initially target potential visitors in the Northland and Auckland market


Lake Wanaka Tourism launches lockdown video series
23 Jun 2020   /

Lake Wanaka Tourism launches lockdown video series

Lake Wanaka Tourism and Ignite Wanaka are promoting a short form video mini-series about local Covid-19 lockdown stories.


ChristchurchNZ’s Heaphy on new jv with West Coast, Canterbury RTOs
19 Jun 2020   /

ChristchurchNZ’s Heaphy on new jv with West Coast, Canterbury RTOs

ChristchurchNZ general manager destination and attraction Loren Heaphy explains just how a new destination proposition has emerged and how a new regional collective will be launched.


Watch: TNZ brings the curtain down on ‘Good Morning World’
16 Jun 2020   /

Watch: TNZ brings the curtain down on ‘Good Morning World’

The last video from Tourism New Zealand’s Good Morning World campaign has aired – bringing the year-long promotion to an end.


New domestic tourism deals initiative launched
15 Jun 2020  

New domestic tourism deals initiative launched

A new tourism industry initiative is aimed at bringing domestic operators together.


After reaching 605 million, ‘Good Morning World’ is coming to an end
12 Jun 2020   /

After reaching 605 million, ‘Good Morning World’ is coming to an end

Tourism New Zealand’s groundbreaking, year-long Good Morning World campaign is coming to the end on Tuesday 16 June.


West Coast’s Hands On competition winner revealed
4 Jun 2020  

West Coast’s Hands On competition winner revealed

Capree Elizabeth Wineera from Hawera has won Development West Coast’s Hands On competition.


NZ tourism operators ‘taunted’ by Australian ads – ACT
2 Jun 2020   /

NZ tourism operators ‘taunted’ by Australian ads – ACT

Act leader David Seymour says New Zealand tourism operators are being taunted by South Australia’s advertising inviting New Zealanders to come over.


Whanganui partners with Chatham Air to drive domestic market
2 Jun 2020   /

Whanganui partners with Chatham Air to drive domestic market

Whanganui & Partners’ latest tourism campaign aims to boost visitors and spending in the region.


TNZ delivers $267k ‘Pure Promise’ to international market
29 May 2020   /

TNZ delivers $267k ‘Pure Promise’ to international market

Tourism New Zealand has released its first international campaign since the Covid-19 pandemic took hold resulting in the shutdown of the international travel market.


Bookings surge following Waiheke’s ‘On The House’
29 May 2020  

Bookings surge following Waiheke’s ‘On The House’

An innovative campaign is pulling in customers since launching on Wednesday.


Watch: Enterprise Dunedin launches ‘Plan D’ campaign
28 May 2020   /

Watch: Enterprise Dunedin launches ‘Plan D’ campaign

Enterprise Dunedin has launched a new domestic marketing campaign, Dunedin, a pretty good Plan D.


West Coast launches ‘Big Coast – Big Deals’ campaign
28 May 2020   /

West Coast launches ‘Big Coast – Big Deals’ campaign

Tourism West Coast has launched its ‘Big Coast – Big Deals’ campaign targeting South Island markets.


Hawke’s Bay to ‘dominate’ Wellington market with new campaign
27 May 2020   /

Hawke’s Bay to ‘dominate’ Wellington market with new campaign

Hawke’s Bay Tourism has launched its domestic marketing campaign, which aims to “dominate” the Wellington market and drive visitation to the region to revive the local visitor economy.


B&B co-operative sees 23% increase in takings
27 May 2020   /

B&B co-operative sees 23% increase in takings

TrueNZ Guides’ promotion for “real” B&B-type accommodation throughout New Zealand has seen a 22.96% increase in takings on the same period last year.


Research: What Kiwis want to do in their own backyard
26 May 2020   /

Research: What Kiwis want to do in their own backyard

RTO campaigns should focus on shared experiences or the nostalgic return to a favourite place, according to new data.


THL slashes prices, softens terms to get Kiwis hiring
26 May 2020   /

THL slashes prices, softens terms to get Kiwis hiring

The operator has cut rentals to $29 per day to attract customers into its motorhomes.


$500 up for grabs to showcase Coromandel in contest
26 May 2020   /

$500 up for grabs to showcase Coromandel in contest

Thames-Coromandel District Council is offering $500 in prize money to Coromandel schools as part of a 60-second video contest showcasing the region. 


Lake Wanaka Tourism launches winter ski campaign
25 May 2020   /

Lake Wanaka Tourism launches winter ski campaign

Lake Wanaka Tourism has gone live with its winter ski campaign, The Mountains are Waiting, leading with a campaign video.


DQ to lure in Kiwis with new winter campaign
21 May 2020   /

DQ to lure in Kiwis with new winter campaign

New research is also underway to gain a better understanding of the domestic market, says the agency.


Council launches digital campaign to attract domestic visitors
21 May 2020   /

Council launches digital campaign to attract domestic visitors

The Far North District Council will launch a dedicated Facebook page called Far North Escapes to encourage New Zealanders to visit the region while Covid-19 restrictions continue to ease.


Road Guru launches Save My Bucket List initiative
20 May 2020   /

Road Guru launches Save My Bucket List initiative

Driver guide platform Road Guru has developed a new website allowing people to buy vouchers from their favourite New Zealand tourism experiences in an effort to support the hard-hit sector.


ChristchurchNZ launches $90k ‘Explore Your Place’ campaign
20 May 2020   /

ChristchurchNZ launches $90k ‘Explore Your Place’ campaign

Explore Your Place is a local marketing campaign by ChristchurchNZ that promotes tourism experiences in Christchurch, Canterbury and the West Coast.


Taupō launches domestic campaign 
18 May 2020   /

Taupō launches domestic campaign 

The campaign would roll out over the coming months with billboards in Auckland, Hamilton, Tauranga and Wellington, television commercials, print and editorial, plus a nationwide digital and social media campaign.


Tourism Central Otago returns with Reconnect campaign
13 May 2020   /

Tourism Central Otago returns with Reconnect campaign

Tourism Central Otago’s has marked its return to destination marketing with the launch of its Reconnect with Central Otago campaign.


BOP launches ‘no place like home’ local campaign
11 May 2020   /

BOP launches ‘no place like home’ local campaign

Tourism Bay of Plenty has launched a campaign to support tourism operators by reminding locals of the attractions near to them.