Campaigns

The campaign attracted a record number of 425,200 digital visitors to the campaign website, generating 12,400 referrals to operators’ booking sites. 

Tourism New Zealand’s ‘Good Morning World’ campaign has been awarded Ad Campaign of the Year at the AdNews Agency of the Year awards.

Lake Wanaka Tourism has revitalised its local campaign, LoveWanaka, Supporting Local, ahead of the shoulder season.

Tourism New Zealand’s Good Morning World has been deemed the ‘world’s most effective global marketing campaign’ in the Global Effie: Multi-Region competition.

New Zealand tourism operators and products from across the country will be showcased in a new series of videos as part of a campaign from Tourism New Zealand.

Tourism New Zealand has released its first Spotify album, Mindful Journeys, designed to transport listeners virtually around the country.

The initiative would see locals provided something free of charge if they brought full paying out-of-towners to a local business.

CEO Stephen England-Hall says it is another challenge for the agency and sector to overcome.

Government marketing agency said that it is up against a “big fight at the moment” as destinations across the world pour money into campaigns in an attempt to keep their locations top of mind for when international travel restrictions are lifted. 

The agency has “gamified” the NZ experience in a new $1.3m campaign to lure Australians, once travel is allowed.

AA Traveller has entered into a three-year partnership with Tourism New Zealand in a bid to support domestic tourism and local operators. 

The region’s revival will be driven by a clearer sense of direction, says NRDA’s visitor destination manager.

In a first for Queenstown Lakes, the district’s two RTOs have teamed up to launch a local campaign.

School holiday numbers to Waitangi Treaty Grounds increased by 72% compared to 2019, following the launch of a new domestic campaign on 19 June.

Nelson Tasman locals are being urged to take part in a new marketing campaign designed to help the region’s economic recovery following the fallout of Covid-19.

More than 2300 vouchers have been downloaded since the launch of WellingtonNZ’s Explore Wellington platform.

The campaign is a unique, joint agency effort to promote NZ’s brand on the global stage while travel remains restricted.

Great South and Destination Fiordland have launched the third phase of their Rediscover Southland campaign with a range of deals to encourage Southland visitation.

The Do Something New This Winter campaign features winter activities across the country.

The city is trying to recover from being one of the hardest-hit destinations in the world.

The workshop will support and enhance the work already planned by Destination Coromandel in the coming months.

The Great NZ Roadtrip would be a “one-stop shop” to search for local activities and places to stay, priced from from $15 per month for users. 

Tourism New Zealand has launched a free digital toolkit and a domestic edition of newzealand.com for industry to leverage its Do Something New, New Zealand campaign.

The From our Family to Yours campaign will give away 1200 hotel nights across QT, Rydges and Atura hotels in NZ and Australia to locals who have supported their communities throughout the Covid-19 pandemic.

The campaign would initially target potential visitors in the Northland and Auckland market

Lake Wanaka Tourism and Ignite Wanaka are promoting a short form video mini-series about local Covid-19 lockdown stories.

ChristchurchNZ general manager destination and attraction Loren Heaphy explains just how a new destination proposition has emerged and how a new regional collective will be launched.

The last video from Tourism New Zealand’s Good Morning World campaign has aired – bringing the year-long promotion to an end.

A new tourism industry initiative is aimed at bringing domestic operators together.

Tourism New Zealand’s groundbreaking, year-long Good Morning World campaign is coming to the end on Tuesday 16 June.

Capree Elizabeth Wineera from Hawera has won Development West Coast’s Hands On competition.

Act leader David Seymour says New Zealand tourism operators are being taunted by South Australia’s advertising inviting New Zealanders to come over.

Whanganui & Partners’ latest tourism campaign aims to boost visitors and spending in the region.

Tourism New Zealand has released its first international campaign since the Covid-19 pandemic took hold resulting in the shutdown of the international travel market.

An innovative campaign is pulling in customers since launching on Wednesday.

Enterprise Dunedin has launched a new domestic marketing campaign, Dunedin, a pretty good Plan D.

Tourism West Coast has launched its ‘Big Coast – Big Deals’ campaign targeting South Island markets.

Hawke’s Bay Tourism has launched its domestic marketing campaign, which aims to “dominate” the Wellington market and drive visitation to the region to revive the local visitor economy.

TrueNZ Guides’ promotion for “real” B&B-type accommodation throughout New Zealand has seen a 22.96% increase in takings on the same period last year.

RTO campaigns should focus on shared experiences or the nostalgic return to a favourite place, according to new data.

The operator has cut rentals to $29 per day to attract customers into its motorhomes.

Thames-Coromandel District Council is offering $500 in prize money to Coromandel schools as part of a 60-second video contest showcasing the region. 

Lake Wanaka Tourism has gone live with its winter ski campaign, The Mountains are Waiting, leading with a campaign video.

New research is also underway to gain a better understanding of the domestic market, says the agency.

The Far North District Council will launch a dedicated Facebook page called Far North Escapes to encourage New Zealanders to visit the region while Covid-19 restrictions continue to ease.

Driver guide platform Road Guru has developed a new website allowing people to buy vouchers from their favourite New Zealand tourism experiences in an effort to support the hard-hit sector.

Explore Your Place is a local marketing campaign by ChristchurchNZ that promotes tourism experiences in Christchurch, Canterbury and the West Coast.

The campaign would roll out over the coming months with billboards in Auckland, Hamilton, Tauranga and Wellington, television commercials, print and editorial, plus a nationwide digital and social media campaign.

Tourism Central Otago’s has marked its return to destination marketing with the launch of its Reconnect with Central Otago campaign.

Tourism Bay of Plenty has launched a campaign to support tourism operators by reminding locals of the attractions near to them.