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Campaigns

Your search for "Campaigns" found 50 results


World Cup activation generates $20m EAV – TNZ
12 Sep 2023   /

World Cup activation generates $20m EAV – TNZ

The Beautiful Game FIFA Women’s World Cup campaign from Tourism New Zealand and Mackenzie Tourism has generated close to $20m in equivalent advertising value.


NRDA campaign targets families for spring holidays
4 Sep 2023   /

NRDA campaign targets families for spring holidays

Nelson Regional Development Agency has launched a new campaign to attract more visitors this spring, particularly families over the September and October school holidays.


TNZ teams with UK footy star to promote NZ
18 Aug 2023   /

TNZ teams with UK footy star to promote NZ

The British now have a stronger awareness of New Zealand’s cultural experiences and attractions thanks to an advertising push by Tourism New Zealand and former English international footballer Hope Powell.


One year on: ‘If You Seek’ generates longer visits, higher spend – TNZ
17 Aug 2023   /

One year on: ‘If You Seek’ generates longer visits, higher spend – TNZ

Tourism New Zealand says its $5m If You Seek campaign has led to “record high” brand preference in promoting the country as a holiday destination in key markets such as the US and China.


Auckland launches new destination programme after raising $1.8m from businesses
24 Jul 2023   /

Auckland launches new destination programme after raising $1.8m from businesses

Tātaki Auckland Unlimited has launched its a new initiative to promote the Auckland region after securing nearly $1.8m in membership fees from businesses across the region.


TNZ launches $575k ‘Beautiful Game’ World Cup campaign to drive visitation
22 Jun 2023   /

TNZ launches $575k ‘Beautiful Game’ World Cup campaign to drive visitation

Tourism New Zealand has launched a $575k campaign to help attract visitors to the FIFA Women’s World Cup 2023 starting in July.


AirAsia launches $139 Auckland – Sydney sale
14 Jun 2023   /

AirAsia launches $139 Auckland – Sydney sale

AirAsia is offering sale fares between Kuala Lumpur, Sydney and Auckland as part of a new promotion.


There’s worse places to be: DWC leans into winter to continue beating pre-Covid spend
7 Jun 2023   /

There’s worse places to be: DWC leans into winter to continue beating pre-Covid spend

Development West Coast has pushed into winter with a new light-hearted campaign it hopes will continue the region’s strong recovery from the pandemic.


RTOs launch Southern Way touring network
3 May 2023   /

RTOs launch Southern Way touring network

Eight southern regional tourism organisations have unveiled the Southern Way touring initiative.


Wellington rallies nature lovers for global challenge
19 Apr 2023  

Wellington rallies nature lovers for global challenge

Wellington City Council is urging people to get snap-happy with photos of all species big and small ahead of the iNaturalist City Nature Challenge.


Secret cameras to snap Coromandel visitors in ‘world first’ campaign
18 Apr 2023   /

Secret cameras to snap Coromandel visitors in ‘world first’ campaign

The novel promotion aims to entice people to explore the region over the ANZAC holiday.


Auckland calls to Australian market
14 Apr 2023   /

Auckland calls to Australian market

Auckland is once again calling Australian visitors to take a trip across the Tasman this summer and explore what the city has to offer.


Nelson launches more themed journeys maps
12 Apr 2023   /

Nelson launches more themed journeys maps

Nelson Regional Development Agency has launched another 20,000 maps with themed journeys to attract visitors to the region.


Auckland, Queenstown join forces for US roadshow
11 Apr 2023   /

Auckland, Queenstown join forces for US roadshow

An industry-first collaboration between RTOs and Auckland Airport showcases 17 Kiwi operators across eight North American cities.


Napier top regional destination as Hawke’s Bay launches first post-cyclone campaign
6 Apr 2023   /

Napier top regional destination as Hawke’s Bay launches first post-cyclone campaign

Tourism operators are centre stage in a new campaign to attract visitors to Hawke’s Bay over the Easter and school holidays.


Tourism NZ’s winter campaign entices Aussies with ‘ahhh and ahh’
6 Apr 2023   /

Tourism NZ’s winter campaign entices Aussies with ‘ahhh and ahh’

Tourism New Zealand is ramping up its winter campaigning to the Australian market with a complementary take on the If You Seek campaign.


Ohakune Carrot Rocket landmark prepares for launch
24 Mar 2023  

Ohakune Carrot Rocket landmark prepares for launch

Next weekend marks ‘blast off’ for the new Ohakune Carrot Rocket, the tallest carrot rocket in the universe.


Mountain Safety Council, ACC ask hunters to ‘have a hmm’ this roar
21 Mar 2023   /

Mountain Safety Council, ACC ask hunters to ‘have a hmm’ this roar

The NZ Mountain Safety Council and ACC are asking hunters to ‘have a hmmm’ and ensure their safety as the annual roar season kicks off around the country.


Tourism NZ launches $1m campaign to push city centres
9 Mar 2023   /

Tourism NZ launches $1m campaign to push city centres

Tourism New Zealand is firing up a $1m domestic campaign encouraging Kiwis to get out of the house and into their city centres.


Campaign launched to attract Coromandel visitors
28 Feb 2023   /

Campaign launched to attract Coromandel visitors

Destination Hauraki Coromandel has launched a new campaign to attract visitors back to the region.


Mt Cardrona Station campaign captures spirit of adventure
15 Feb 2023  

Mt Cardrona Station campaign captures spirit of adventure

A campaign promoting the stories and vision for a new development around Mt Cardrona Station aims to capture the spirit of adventure.


TIA campaign shares the aroha of tourism
1 Feb 2023   /

TIA campaign shares the aroha of tourism

Sharing the Aroha of Tourism is a national campaign showcasing local operators and their stories.


RTOs partner to launch South Island touring route initiative
17 Jan 2023   /

RTOs partner to launch South Island touring route initiative

The campaign encourages visitors to take a journey that makes up a single experience across five regions.


TNZ expands ‘If You Seek’ to international business event planners
30 Nov 2022   /

TNZ expands ‘If You Seek’ to international business event planners

Tourism New Zealand is inviting international business event planners to leverage the ‘If You Seek’ campaign designed to attract international visitors.


Perspectives: Do Pacific tourism campaigns risk perpetuating stereotypes?
18 Nov 2022   /

Perspectives: Do Pacific tourism campaigns risk perpetuating stereotypes?

Tourism marketers risk damaging Indigenous culture and visitor expectations through cultural stereotypes evident in national campaigns.


Australia launches biggest campaign in years with 9-min ‘Come and Say G’day’
20 Oct 2022   /

Australia launches biggest campaign in years with 9-min ‘Come and Say G’day’

Tourism Australia has launched its first global campaign since 2016 with a new 9-minute hero film, Come and Say G’day.


TNZ eyes marketing platform rollout to help attract Aussies
28 Sep 2022   /

TNZ eyes marketing platform rollout to help attract Aussies

The Within your Wildest Dreams campaign promoting New Zealand as the top holiday destination for Australians has generated significant engagement, says Tourism New Zealand.


NRDA launches campaign to lure visitors back to Nelson
20 Sep 2022  

NRDA launches campaign to lure visitors back to Nelson

The Nelson Regional Development Agency has launched a social media campaign aimed at showcasing the region’s beauty and attracting visitors back to the city.


AirAsia offers millions of discounted seats, including for NZ
20 Sep 2022   /

AirAsia offers millions of discounted seats, including for NZ

AirAsia has launched a campaign promising five million discounted seats to destinations including New Zealand.


Tourism wins at NZ Marketing Awards
16 Sep 2022   /

Tourism wins at NZ Marketing Awards

Campaigns for NZSki, Great South, NZ Mountain Safety Council and Air New Zealand all picked up gongs at the TVNZ – New Zealand Marketing Awards.


Wānaka leans into diversity in vivid new promotion
2 Sep 2022   /

Wānaka leans into diversity in vivid new promotion

Lake Wānaka Tourism has launched a new short film showcasing the region through the lens of creativity, diversity, and inclusivity.


Jetstar dangles free flights in spring campaign
1 Sep 2022   /

Jetstar dangles free flights in spring campaign

Jetstar has kicked off its spring sale campaign with flights starting from $29 on domestic routes such as Christchurch to Wellington.


Tourism NZ returns to global campaigning with ‘If You Seek’
17 Aug 2022   /

Tourism NZ returns to global campaigning with ‘If You Seek’

It is the first worldwide promotion from the agency in two years.


AirAsia launches 20% off flights campaign
9 Aug 2022   /

AirAsia launches 20% off flights campaign

AirAsia has launched a campaign to rekindle travellers’ wanderlust to more than 120 destinations, including New Zealand.


TNZ’s ‘So hot right now’ campaign most successful domestic promo
5 Aug 2022   /

TNZ’s ‘So hot right now’ campaign most successful domestic promo

Tourism New Zealand says its So hot right now winter campaign is its most successful domestic promotion to date.


Hawke’s Bay, Dunedin pioneer region-to-region campaign
26 Jul 2022   /

Hawke’s Bay, Dunedin pioneer region-to-region campaign

A pioneering collaboration between Hawke’s Bay and Dunedin invites people to rediscover the regions.


‘Wellington Effect’ promoted for work, life, and play
19 Jul 2022   /

‘Wellington Effect’ promoted for work, life, and play

WellingtonNZ has kicked off a new campaign showcasing the best of Wellington’s businesses in an effort to attract people to the destination to work, live, and play.


West Coast wanderer eyes Wikipedia to boost tourism
12 Jul 2022   /

West Coast wanderer eyes Wikipedia to boost tourism

A Southland man’s efforts to improve the quality of information about the West Coast’s popular tourist sites is using a somewhat understated tool for the job – Wikipedia.


Diplomats get a taste of Tauranga
10 Jun 2022  

Diplomats get a taste of Tauranga

Western Bay of Plenty economic development agency Priority One is hosting a delegation of New Zealand and Australian-based Heads of Mission, Ambassadors and High Commissioners from 37 countries this week.


Accor signs rugby sevens and Black Fern star Ruby Tui
9 Jun 2022   /

Accor signs rugby sevens and Black Fern star Ruby Tui

New Zealand’s biggest hotel operator has signed-up one of the country’s biggest female rugby stars to promote the brand.


SOUTH launches Powder Highway to attract Aussies
31 May 2022   /

SOUTH launches Powder Highway to attract Aussies

SOUTH launches a new ski product designed to attract Australian visitors.


New partnership to target North America for ‘Auckland – Queenstown’ experiences
25 May 2022   /

New partnership to target North America for ‘Auckland – Queenstown’ experiences

A partnership between two RTOs and Auckland Airport aims to bring North American visitors to New Zealand for an “Auckland – Queenstown experience”.


Campaign reveals 150 reasons to visit Hurunui
17 May 2022   /

Campaign reveals 150 reasons to visit Hurunui

Hurunui Tourism has published the official list of 150 reasons why people should visit the North Canterbury region of Hurunui.


Watch: Celebrating the re-opening of NZ’s border
3 May 2022   /

Watch: Celebrating the re-opening of NZ’s border

The new campaign is released globally as NZ welcomes back travellers from around 60 visa waiver countries.


Auckland hoteliers launch 10k room nights campaign
3 May 2022   /

Auckland hoteliers launch 10k room nights campaign

Novotel Auckland Airport, Katalyma Hotels & Hospitality, Cordis Auckland and SkyCity Hotel are among 59 accommodation providers participating in a new campaign to attract New Zealanders to Auckland.


Hurunui campaign wants your reasons for visiting
22 Apr 2022   /

Hurunui campaign wants your reasons for visiting

Hurunui Tourism is calling on local tourism operators, residents and visitors to share their reasons why Kiwis should visit Hurunui.


NZSki spins Shark Tank in new campaign
4 Apr 2022   /

NZSki spins Shark Tank in new campaign

NZSki launches a new marketing campaign that takes a spin on popular reality TV show Shark Tank.


INZ working on campaign to attract working holidaymakers – PM
30 Mar 2022   /

INZ working on campaign to attract working holidaymakers – PM

Immigration New Zealand is working on campaigns to attract working holiday visa visitors, according to Prime Minister Jacinda Arden.


Watch: 24 hours in Queenstown
30 Mar 2022   /

Watch: 24 hours in Queenstown

NZSki primes us all for winter with 24 hours in Queenstown.


Lake Wānaka Tourism launches $10k film award
24 Mar 2022   /

Lake Wānaka Tourism launches $10k film award

Lake Wānaka Tourism, in partnership with creative media firm Monster Children Group, has launched an inaugural short film award worth $10,000.