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WREDA’s new $100,000 online video campaign designed to attract international students to the capital has reached more than three million people on social media since it was launched last week.
Visiting friends and relatives of international students studying in New Zealand are worth $460m to tourism, according to a new report.
Chinese creative and digital students are being wooed by a new campaign highlighting Wellington as an “outstanding” education destination.
The critical role international students play in filling skills shortages in tourism has been highlighted by the Te Puia CEO.