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Strategy

Your search for "Strategy" found 23 results


Venture Taranaki calls for ‘design thinking’ tourism proposals
23 Oct 2020  

Venture Taranaki calls for ‘design thinking’ tourism proposals

The agency is seeking “a design thinking approach as a means to refine and recalibrate and refresh our tourism/visitor offering and product development, based on a user-experience centred approach”.


Northland to develop destination management plan
6 Oct 2020   /

Northland to develop destination management plan

Northland Inc, Te Au Mārie Trust, Te Hiringa Trust and Te Puni Kōkiri have partnered to facilitate the development of a Northland Destination Management Plan for the region. 


Destination management plan key outcome of MOU
21 Sep 2020   /

Destination management plan key outcome of MOU

Northland Inc has signed a memorandum of understanding with Te Au Mārie Sestercentennial Trust, Te Puni Kōkiri, and Te Hiringa Trust and Business Promotions.


Why NZ tourism’s ‘marketing-first’ approach is not sustainable
10 Sep 2020   /

Why NZ tourism’s ‘marketing-first’ approach is not sustainable

CEDA CEO Linda Stewart calls for a systemic change to the country’s tourism economy.


High-value tourism a focus in new Canterbury plan
8 Sep 2020  

High-value tourism a focus in new Canterbury plan

The Canterbury Mayoral Forum has unveiled its Plan for Canterbury, which sets out the vision for the region and identifies five priorities for 2020 to 2022.


Venture Taranaki releases new tourism plan
8 Sep 2020   /

Venture Taranaki releases new tourism plan

Venture Taranaki has published its Transition Pathway Action Plan as part of the Taranaki 2050 Roadmap, covering tourism, regulation, metrics and evaluation.


Great South to develop food tourism strategy
1 Sep 2020   /

Great South to develop food tourism strategy

Great South have engaged Eat New Zealand to help develop its regional Food Tourism Strategy.


Christchurch working group set sights on 2050 vision
27 Jul 2020  

Christchurch working group set sights on 2050 vision

The Greater Christchurch Partnership would develop the Greater Christchurch 2050 plan over the next 12 months.


Mackenzie puts destination management plan up for tender
13 Jul 2020  

Mackenzie puts destination management plan up for tender

The plan that would explore options to unlock and enable sustainable growth and resilience for the district going forward.


Destination Rotorua on welcoming the PM and cautious optimism for recovery
21 May 2020   /

Destination Rotorua on welcoming the PM and cautious optimism for recovery

Destination Rotorua chief executive Michelle Templer on the prime minister Jacinda Ardern’s visit this week and how the city is extending a warm haere mai to New Zealanders.


ChristchurchNZ: The art of pivoting to domestic
13 May 2020   /

ChristchurchNZ: The art of pivoting to domestic

Loren Heaphy, general manager of destination and attraction at ChristchurchNZ, on shifting perceptions, welcoming an Australian audience, and the potential of the domestic tourism market.


Lack of funding main threat to Covid-19 recovery – ATEED
11 May 2020   /

Lack of funding main threat to Covid-19 recovery – ATEED

A new recovery framework drawn-up by Auckland Tourism, Events and Economic Development makes plain the numerous risks and challenges the destination faces as it looks to overcome the impact of Covid-19.


DQ’s Ann Lockhart on laying the foundations for recovery
6 May 2020   /

DQ’s Ann Lockhart on laying the foundations for recovery

Destination Queenstown acting chief executive Ann Lockhart on remaining nimble and relevant in a fast-moving environment and launching a recovery plan which tells Queenstown’s story from the inside out and lays the foundations to inspire a connection with future visitors.


QAC to submit revised Statement of Intent
29 Apr 2020   /

QAC to submit revised Statement of Intent

Queenstown Airport Corporation will submit a revised Statement of Intentto Queenstown Lakes District Council in October 2020. 


Destination Rotorua: Contributing to the Covid-19 rebuild
15 Apr 2020   /

Destination Rotorua: Contributing to the Covid-19 rebuild

The RTO is helping to cushion the economic and social impacts of Covid-19, says CEO Michelle Templer.


ChristchurchNZ: Reactivating our visitor economy
9 Apr 2020   /

ChristchurchNZ: Reactivating our visitor economy

ChristchurchNZ’s Loren Heaphy on the impacts of Covid-19, the city’s recovery package, and the importance of togetherness in a crisis.


Great South shifts into destination management with new strategy
21 Nov 2019   /

Great South shifts into destination management with new strategy

Great South will become the third regional development agency to shift away from destination marketing to a destination management strategy, as it looks to improve visitor growth and encourage stronger visitor spend.


Collective South Island destination strategy in the pipeline
18 Jun 2019   /

Collective South Island destination strategy in the pipeline

The plan will set out a road map for future industry investment across the south.


TIA: $8m IVL cash should be ring-fenced to support business
8 Feb 2019   /

TIA: $8m IVL cash should be ring-fenced to support business

The association says a lack of industry support is the biggest gap in the govt’s draft tourism strategy.


FMC: Tourism strategy must deliver “more than economic gain”
7 Feb 2019  

FMC: Tourism strategy must deliver “more than economic gain”

The government’s tourism strategy must deliver “more than economic gain to New Zealanders”, says Federated Mountain Clubs. 


Funding, data, productivity key themes in Tourism Strategy submissions
5 Feb 2019   /

Funding, data, productivity key themes in Tourism Strategy submissions

Improved regional funding, support for productivity and innovation and better data have emerged as leading themes in industry submissions on the government’s draft Tourism Strategy.


CODC targets new high-end accommodation for region
1 Feb 2019   /

CODC targets new high-end accommodation for region

The council is throwing its weight behind plans to attract investment into new four or five star accommodation.


Wairarapa targets tourism in new development strategy
13 Nov 2018   /

Wairarapa targets tourism in new development strategy

Tourism is one of three key industries identified to help lift the prosperity of the region.