Brand

Watch: Visit Ruapehu unveils new destination brand ‘Made Greater’

Developed by award-winning creative Bridget Taylor, ‘Made Greater’ will roll out across Visit Ruapehu’s digital, social media, radio and video channels.

5th August 2024 Brand / Orana

Orana concerned about reputation following allegations – marketing expert gives tips

Orana Wildlife Park is worried about its reputation following serious animal welfare, staffing and vehicle safety allegations from current and former staff aired on 1News, but a marketing expert has some advice.

6th April 2023 Brand / ChristchurchNZ

Christchurch branding refreshed

Christchurch’s new brand aims to boost visitor numbers as well as economic growth around the region, says ChristchurchNZ.

3rd October 2022 Brand / Marketing

NZ’s brand value tops $442bn – report

New Zealand’s brand value has increased 13% in just over a year.

18th March 2022 Brand / KMD Brands

Kathmandu refreshes corporate strategy

athmandu will begin trading under its new name KMD Brands as it executes the rollout of its refreshed corporate strategy and group vision.

16th September 2021 Brand / Geopark

Geopark targets tourism transition with new look

The Waitaki Whitestone Geopark has revealed a new logo designed by Ngāi Tahu artist Ross Hemera and graphic designer Hannah Buutveld from The Design Objektiv.

13th December 2018 Brand / Campaigns

Watch: HWT launches $60k ‘Mighty Waikato’ brand

Hamilton & Waikato Tourism has launched a new branding strategy which gives the region a “single strong consumer brand identity” to help attract visitors.