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Marketing

Your search for "Marketing" found 10 results


Destination Digital: How digital is transforming tourism marketing
6 Dec 2022   /

Destination Digital: How digital is transforming tourism marketing

Operators are in the midst of a digital transformation for their marketing but does it affect their relationship with trade?


NZ’s brand value tops $442bn – report
3 Oct 2022   /

NZ’s brand value tops $442bn – report

New Zealand’s brand value has increased 13% in just over a year.


Tourism campaigns shortlisted in NZ Marketing Awards
15 Sep 2022   /

Tourism campaigns shortlisted in NZ Marketing Awards

The Department of Conservation, Air New Zealand, Great South, Greater Wellington Regional Council, NZSki and Bachcare are amongst finalists at the 2022 TVNZ-NZ Marketing Awards.


Wellington promo, culture spend nears $60m
13 Jul 2022  

Wellington promo, culture spend nears $60m

Wellington City Council says its city promotions and business support costs the capital’s residents $35.3m every year, with arts and cultural activities costing an additional $24.5m.


West Coast wanderer eyes Wikipedia to boost tourism
12 Jul 2022   /

West Coast wanderer eyes Wikipedia to boost tourism

A Southland man’s efforts to improve the quality of information about the West Coast’s popular tourist sites is using a somewhat understated tool for the job – Wikipedia.


Industry panel to boost tourism’s marketing
17 Jun 2022  

Industry panel to boost tourism’s marketing

An industry panel is being set up to provide operators with free advice on their marketing needs.


Try Local goes free for operators to post deals
16 Nov 2021   /

Try Local goes free for operators to post deals

Online tourism and hospitality marketing platform Try Local is offering free listings to operators due to the ongoing impacts of Covid.


TNZ seeks supplier for email, direct marketing activities
8 Jul 2021   /

TNZ seeks supplier for email, direct marketing activities

Tourism New Zealand has opened requests for proposals for a global email and direct marketing tender.


Hildebrandt ramps up New Zealand Card platform
6 Jul 2020  

Hildebrandt ramps up New Zealand Card platform

Former ANZ Nature Tours owner Frank Hildebrandt is ramping up his New Zealand Card promotional system, which offers operators an alternative route to reach domestic and, when they return, international independent travellers.


Hobbiton goes Maverick in digital first transition
4 Sep 2018   /

Hobbiton goes Maverick in digital first transition

Hobbiton Movie Set has teamed up with an external marketing agency for the first time as it transitions to a digital-led marketing strategy.