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Operators are in the midst of a digital transformation for their marketing but does it affect their relationship with trade?
New Zealand’s brand value has increased 13% in just over a year.
The Department of Conservation, Air New Zealand, Great South, Greater Wellington Regional Council, NZSki and Bachcare are amongst finalists at the 2022 TVNZ-NZ Marketing Awards.
Wellington City Council says its city promotions and business support costs the capital’s residents $35.3m every year, with arts and cultural activities costing an additional $24.5m.
A Southland man’s efforts to improve the quality of information about the West Coast’s popular tourist sites is using a somewhat understated tool for the job – Wikipedia.
An industry panel is being set up to provide operators with free advice on their marketing needs.
Online tourism and hospitality marketing platform Try Local is offering free listings to operators due to the ongoing impacts of Covid.
Tourism New Zealand has opened requests for proposals for a global email and direct marketing tender.
Former ANZ Nature Tours owner Frank Hildebrandt is ramping up his New Zealand Card promotional system, which offers operators an alternative route to reach domestic and, when they return, international independent travellers.
Hobbiton Movie Set has teamed up with an external marketing agency for the first time as it transitions to a digital-led marketing strategy.