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US comedian Stephen Colbert’s week-long coverage of his trip to New Zealand drove a spike in Google searches, says Tourism New Zealand.
Tourism operators have contributed around $750,000 to ChristrchurchNZ’s new campaign to attract young domestic visitors to the city.
The campaign has been refreshed for the summer with two new films.
Tourism NZ invested $105k in hosting comedian Stephen Colbert and expects more than $5m in EAV.
The spotlight will be on Northland in an upcoming film project produced by Study Northland – part of the Northland Inc Business, Innovation and Growth team – and Study Auckland, the study arm of Auckland Tourism, Events and Economic Development.
Destination Queenstown’s Australia winter campaign – a short film which was launched in November last year – has won an Australian cinematography award.
The Tiaki Promise could mean more responsible and high value visitors to New Zealand, according to new research from The University of Otago.
Tourism New Zealand has spent $327k on a campaign to run during China’s one-day shopping extravaganza, Singles Day, in a bid to promote New Zealand as a holiday destination.
The US comedian’s The Late Show is watched by around three million people each weeknight.
US comedian Stephen Colbert will visit New Zealand next month to film a series of comedy segments, exposing the country to millions of viewers of his The Late Show programme.
Tourism New Zealand’s Good Morning World campaign has reached 100 days and attracted 69 submissions of user-generated content to date.
The agency, the All Blacks and Air NZ have launched the ‘NZ says 39’ promotion targeting Japanese consumers.
The joint campaign is the first promotional effort arising out of a new three-year MOU.
Destination Rotorua and 15 tourism operators have hosted more than 300 sellers in an Australian roadshow this week.
Tourism NZ has launched a trade campaign for North American travel advisors.
The country is seeing a similar slowdown as NZ but is taking a different approach, particularly with the youth market.
Tourism West Coast is working with the comedian as it looks to evolve its Untamed Natural Wilderness brand.
The latest video marks the ten-year anniversary of the airline’s unique take on safety campaigns.
Auckland Tourism, Events and Economic Development has launched a new photography competition which it hopes will highlight the city as a must-visit the destination to travellers around the world.
Tourism New Zealand has launched its annual business events campaign targeting the domestic market.