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A turbocharged destination plan, long-term marketing campaigns and city developments are expected to support tourism to Southland and Fiordland.
Sales of air tickets for the Invercargill-Auckland jet service rose on the back of a joint marketing campaign reboot by Great South and Air New Zealand.
Great South’s regional tourism organisations Visit Southland and Visit Fiordland have launched their latest Southland campaign.
Destination Fiordland and the tourism division of economic development agency Great South will be renamed Visit Fiordland and Visit Southland from 1 April 2021.
The tourism sector will be the weak link in the recovery of Southland, according to an economic analysis of the region.
A central tourism hub would contain a variety of visitor attractions as well as the ferry link to Rakiura Stewart Island.
Great South is holding two free one-day information sessions in Te Anau this month for those wanting work in hospitality and tourism over the summer.
Great South’s GM of tourism and events on tourism’s recovery and the vital role RTOs play.
Great South general manager of tourism and events Bobbi Brown on the tourism sector restart and the important role locals will play in accelerating its success.
Stewart Island/Rakiura’s dark sky accreditation has played a key part in visitor growth, with Great South reporting a 17% increase in visitor numbers on Stewart Island/Rakiura from April to September 2019,
Great South will become the third regional development agency to shift away from destination marketing to a destination management strategy, as it looks to improve visitor growth and encourage stronger visitor spend.