Campaigns

Tourism New Zealand uses the brand power of Kiwi film director and actor Taika Waititi to promote the country overseas.

A new effort to promote Waitomo tourism businesses highlights the impact that regenerative tourism can make towards Tiaki (care) and the community.

Development West Coast, Monteiths and the West Coast Pie Company are teaming up on a campaign to promote the personality of the region with a combination of a pie and a brew.

The Beautiful Game FIFA Women’s World Cup campaign from Tourism New Zealand and Mackenzie Tourism has generated close to $20m in equivalent advertising value.

Nelson Regional Development Agency has launched a new campaign to attract more visitors this spring, particularly families over the September and October school holidays.

The British now have a stronger awareness of New Zealand’s cultural experiences and attractions thanks to an advertising push by Tourism New Zealand and former English international footballer Hope Powell.

Tourism New Zealand says its $5m If You Seek campaign has led to “record high” brand preference in promoting the country as a holiday destination in key markets such as the US and China.

Tātaki Auckland Unlimited has launched its a new initiative to promote the Auckland region after securing nearly $1.8m in membership fees from businesses across the region.

It hasn’t been an ideal opening but the operator is focused on moving season passes in compressed two-week campaign.

Tourism New Zealand and Trip.com have signed a memorandum of understanding that will see New Zealand promoted as a destination across Asia Pacific.

Tourism New Zealand has launched a $575k campaign to help attract visitors to the FIFA Women’s World Cup 2023 starting in July.

AirAsia is offering sale fares between Kuala Lumpur, Sydney and Auckland as part of a new promotion.

Development West Coast has pushed into winter with a new light-hearted campaign it hopes will continue the region’s strong recovery from the pandemic.

Wētā Workshop, Mediaworks and media agency MBM have teamed up to create New Zealand’s first ever 3D effect digital-out-of-home, or 3DOOH, billboard.

After three years of campaigning at home, it will focus only on promoting the country overseas from 1 July.

Tourism New Zealand wanted to continue domestic marketing work as part of its portfolio approach to key visitor markets.

“Ultimately, it’s a decision for MBIE and the minister on what they want as the future role for Tourism New Zealand” – René de Monchy.

Christchurch Airport and Tourism New Zealand have formed a three-year partnership to grow tourism in the South Island.

Air New Zealand is offering more than 25,000 tickets to 80 domestic destinations as part of its Grab Life By The Seat promotion with Grabaseat.

Eight southern regional tourism organisations have unveiled the Southern Way touring initiative.

Wellington City Council is urging people to get snap-happy with photos of all species big and small ahead of the iNaturalist City Nature Challenge.

The novel promotion aims to entice people to explore the region over the ANZAC holiday.

Auckland is once again calling Australian visitors to take a trip across the Tasman this summer and explore what the city has to offer.

Nelson Regional Development Agency has launched another 20,000 maps with themed journeys to attract visitors to the region.

An industry-first collaboration between RTOs and Auckland Airport showcases 17 Kiwi operators across eight North American cities.

Tourism operators are centre stage in a new campaign to attract visitors to Hawke’s Bay over the Easter and school holidays.

Tourism New Zealand is ramping up its winter campaigning to the Australian market with a complementary take on the If You Seek campaign.

Christchurch’s new brand aims to boost visitor numbers as well as economic growth around the region, says ChristchurchNZ.

RotoruaNZ and Rydges are partnering on a campaign to attract domestic visitors to the region for rest, relaxation and to help prevent workplace burnout.

Lake Wānaka Tourism has opened entries for its second Monster Children Film Awards, celebrating the theme of regeneration.

Next weekend marks ‘blast off’ for the new Ohakune Carrot Rocket, the tallest carrot rocket in the universe.

The NZ Mountain Safety Council and ACC are asking hunters to ‘have a hmmm’ and ensure their safety as the annual roar season kicks off around the country.

SIXT New Zealand has struck a partnership with Olympic snowboarder Zoi Sadowski-Synnott and World Cup alpine ski racer Piera Hudson in a winter campaign launching next month.

TNZ says the country is in a strong position as a destination of choice for Chinese travellers.

Tourism New Zealand is firing up a $1m domestic campaign encouraging Kiwis to get out of the house and into their city centres.

Air New Zealand has formed a partnership with New Zealand Rugby to become the official airline of the Black Ferns and it has renewed its sponsorship of the All Blacks.

Champagne brand GH Mumm is taking over one room at the QT hotel in Queenstown to promote its Mumm Grand Cordon Rosé.

Destination Hauraki Coromandel has launched a new campaign to attract visitors back to the region.

A campaign promoting the stories and vision for a new development around Mt Cardrona Station aims to capture the spirit of adventure.

Hawke’s Bay Tourism is showcasing the best of ‘Food and Wine Country’ in a new campaign that highlights the region’s offering.

Go with Tourism has launched a new campaign showcasing tourism businesses and employers providing staff with a great working environment.

Sharing the Aroha of Tourism is a national campaign showcasing local operators and their stories.

The campaign encourages visitors to take a journey that makes up a single experience across five regions.

Tourism New Zealand is inviting international business event planners to leverage the ‘If You Seek’ campaign designed to attract international visitors.

Tourism marketers risk damaging Indigenous culture and visitor expectations through cultural stereotypes evident in national campaigns.

The new initiative aims to showcase the positive impact that tourism has on communities and New Zealand.

AirAsia has launched an airfare ‘mega sale’ offering seven million seats discounted to destinations including Auckland.

Manawatū and the West Coast are taking a tongue-in-cheek approach to attracting visitors to their regions over the summer, with the launch of two new ad campaigns.

Tourism Australia has launched its first global campaign since 2016 with a new 9-minute hero film, Come and Say G’day.

Northland Inc has launched a food and beverage marketing campaign enticing visitors to explore the region’s hospitality and indulge in “Long Lunching, Northland Style”.