Subscribe   Login     ☰ Menu
×
Tourism Ticker
Tourism Ticker
Advertisement
Tourism Ticker
Advertisement
Tourism Ticker
Home   News   Analysis   Companies   Regions   Jobs   Market   Calendar

Campaigns


News | Briefs | Roundup | People | Events | Campaigns | Transport | Activities | Accommodation | Government | Infrastructure | Māori | Environment | Technology

26 Jul 2021   /

Police investigating abuse of RTO staff following campaign

Tourism Waitaki employees have met with police following abusive comments on social media directed at its foreign-born staff.


Jetstar launches domestic sale, flights start at $32
23 Jul 2021   /

Jetstar launches domestic sale, flights start at $32

Jetstar has released 40,000 low fare tickets, starting from $32, across five domestic routes as part of its Explore NZ Sale campaign.


Tourism NZ’s $30m media spend – where it all went
19 Jul 2021   /

Tourism NZ’s $30m media spend – where it all went

Social media spend is the biggest component in a year when the agency marketed mainly at home.


Rotorua launches local stories campaign
7 Jul 2021   /

Rotorua launches local stories campaign

Rotorua is launching a campaign to focus on the identity of the region and the people who live there.


Queenstown launches economic diversification campaign
6 Jul 2021   /

Queenstown launches economic diversification campaign

Queenstown Lakes has launched a campaign to attract business leaders, employers, and talent to the district to help diversify its economy from tourism.


West Coast launches competition campaign
30 Jun 2021   /

West Coast launches competition campaign

Campaign targets Kiwi families to plug gap left by internationals.


Campaign boosts Invercargill-Auckland air ticket sales
25 Jun 2021   /

Campaign boosts Invercargill-Auckland air ticket sales

Sales of air tickets for the Invercargill-Auckland jet service rose on the back of a joint marketing campaign reboot by Great South and Air New Zealand.


One year on: How TNZ will evolve its domestic campaign
16 Jun 2021   /

One year on: How TNZ will evolve its domestic campaign

Tourism New Zealand says it has four areas of focus to further develop the domestic work it started a year ago.


ChristchurchNZ launches ‘Do Winter Different’ campaign
14 Jun 2021  

ChristchurchNZ launches ‘Do Winter Different’ campaign

Wider ExploreCHC campaign developed in partnership between Mackenzie, Mid Canterbury, Selwyn, Hurunui, Kaikōura and West Coast RTOs and Christchurch International Airport.


Attract Aussies, keep long haul “dreaming” focus for TNZ
8 Jun 2021   /

Attract Aussies, keep long haul “dreaming” focus for TNZ

And stimulating the domestic market remains a top priority for the agency, says chief executive René de Monchy.


New Kāpiti tourism campaign targets Wellingtonians
31 May 2021  

New Kāpiti tourism campaign targets Wellingtonians

‘Recharge in Kapiti’ campaign with prizes valued at $2000, with entries closing 20 June.


Venture Taranaki launches Taranaki Story
28 May 2021  

Venture Taranaki launches Taranaki Story

Venture Taranaki has made available over 400 assets and resources as part of its new Taranaki Story initiative to support regional enterprises.


Wellington to launch $280k ‘classic Kiwi’ Aus campaign
27 May 2021   /

Wellington to launch $280k ‘classic Kiwi’ Aus campaign

WellingtonNZ is to launch its Wellington Welcome campaign targeting potential visitors from Australia on Monday 31 May.


Marketing campaign aims to boost Avis car rentals
24 May 2021   /

Marketing campaign aims to boost Avis car rentals

The campaign aims to streamline booking processes and get people on the road quickly.


Campaign showcases Waitaki as NZ’s ‘sweet spot’
17 May 2021   /

Campaign showcases Waitaki as NZ’s ‘sweet spot’

Tourism Waitaki’s 16-week winter campaign will include a nine-episode web series on its website and social media channels.


DQ’s ‘Home of Winter Adventure’ preps for Aus launch
11 May 2021   /

DQ’s ‘Home of Winter Adventure’ preps for Aus launch

The new campaign would launch on 23 May in New Zealand and Australia.


‘Get an Aussie in free’ at Waitomo Glowworm Caves
11 May 2021  

‘Get an Aussie in free’ at Waitomo Glowworm Caves

New campaign aims to drive visitation to region, runs to 30 June.


TNZ activates ‘Recharge Season’ campaign
29 Apr 2021   /

TNZ activates ‘Recharge Season’ campaign

Tourism New Zealand has turned on its new Recharge Season campaign, which asks Kiwis to take an ‘active break’ instead of a ‘flop and drop’.


Lack of new TNZ Australia campaign raises questions in Parliament
28 Apr 2021   /

Lack of new TNZ Australia campaign raises questions in Parliament

The lack of a new Tourism New Zealand campaign into the Australian market following the start of the trans-Tasman bubble has raised questions in Parliament.


TNZ to leverage Amazon’s LOTR series for international campaign
19 Apr 2021   /

TNZ to leverage Amazon’s LOTR series for international campaign

The agency says it is “excited to explore opportunities” with Amazon to promote NZ in key visitor markets.


TNZ’s next domestic campaign to create new holiday period: ‘Recharge Season’
16 Apr 2021   /

TNZ’s next domestic campaign to create new holiday period: ‘Recharge Season’

‘Active Recharge’ will target Kiwis who can holiday outside typical travel periods.


New Great South campaign aims to “inject some immediacy”
14 Apr 2021   /

New Great South campaign aims to “inject some immediacy”

Great South’s regional tourism organisations Visit Southland and Visit Fiordland have launched their latest Southland campaign.


TNZ revs Aus engines, shifts from ‘prime’ to ‘ignite’
13 Apr 2021   /

TNZ revs Aus engines, shifts from ‘prime’ to ‘ignite’

A new creative platform is scheduled for early May lift-off, says Tourism New Zealand general manager for Australia, Andrew Waddel.


TNZ teams up with Richie and Gemma McCaw
13 Apr 2021   /

TNZ teams up with Richie and Gemma McCaw

Richie and Gemma McCaw team up with TNZ to list their top 10 must-do’s in New Zealand.


TNZ to restart overseas campaigning with Aus promotions
7 Apr 2021   /

TNZ to restart overseas campaigning with Aus promotions

Tourism New Zealand has wasted no time launching a campaign in Australia to attract visitors from across the ditch.


Wānaka launches new domestic tourism campaign
30 Mar 2021   /

Wānaka launches new domestic tourism campaign

New campaign launching this week features work by local photographers designed to lift spending.


Customs launches crime-busting border campaign
30 Mar 2021   /

Customs launches crime-busting border campaign

NZ Customs wants you! To report on suspicious activities at beaches, marinas, ports and freight areas.


Auckland, Hamilton launch first joint campaign
23 Mar 2021   /

Auckland, Hamilton launch first joint campaign

Auckland Unlimited and Hamilton & Waikato Tourism have launched a month-long joint venture campaign.


TNZ “shafted” taxpayers on Rod Stewart video – Taxpayers’ Union
22 Mar 2021   /

TNZ “shafted” taxpayers on Rod Stewart video – Taxpayers’ Union

The Taxpayers’ Union is slamming Tourism New Zealand for spending $918,000 on a video of Rod Stewart singing a song for America’s Cup fans, saying taxpayers have been “shafted”.


Ibis pushes $48 hotel rooms
17 Mar 2021   /

Ibis pushes $48 hotel rooms

Ibis is offering rooms for $48 at its Auckland central and airport budget hotels.


Time to change public perception of tourism – Lawrence
9 Mar 2021  

Time to change public perception of tourism – Lawrence

The tourism industry needs to start campaigning to change the public’s perception of the sector, says Haka Tours’ Eve Lawrence.


EVENT targets family market in new hotels campaign
9 Mar 2021   /

EVENT targets family market in new hotels campaign

EVENT Hotels and Resorts is making a push for the family market with its ‘Family Getaways’ packages available across its QT, Rydges, Atura and JUCY Snooze brands.


TNZ tees up Sir Rod for America’s Cup singalong
8 Mar 2021   /

TNZ tees up Sir Rod for America’s Cup singalong

The agency has invested $918k to create a unique event for the regatta.


Whakatāne launches cheeky “sunniest place in the world” campaign
1 Mar 2021  

Whakatāne launches cheeky “sunniest place in the world” campaign

Whakatāne has launched a new tongue-in-cheek “sunniest place in the world” campaign.


Northland Inc, Auckland Unlimited to launch joint campaign
26 Feb 2021   /

Northland Inc, Auckland Unlimited to launch joint campaign

Northland Inc has partnered with Auckland Unlimited to deliver a campaign through AA promoting travel to the two regions.


TNZ launches “plant a forest of the future” campaign
23 Feb 2021  

TNZ launches “plant a forest of the future” campaign

Tourism New Zealand has partnered with Trees that Count to encourage domestic and international visitors to donate towards planting “native trees for future generations”.


DQ pauses Auckland marketing efforts
17 Feb 2021   /

DQ pauses Auckland marketing efforts

Destination Queenstown has paused its summer marketing campaign in the Auckland market due to Covid-19 alert level 3 restrictions, says DQ interim chief executive Ann Lockhart.


Gold Coast pitches for Kiwis with expat community
9 Feb 2021   /

Gold Coast pitches for Kiwis with expat community

Destination Gold Coast is urging New Zealanders to visit with a new campaign video following the reopening of a one-way travel bubble between Australia and New Zealand.


TCO’s ‘Thank You’ campaign strikes a chord
4 Feb 2021   /

TCO’s ‘Thank You’ campaign strikes a chord

A campaign showcasing Central Otago locals giving thanks to visitors has exceeded expectations, says Tourism Central Otago general manager Dylan Rushbrook.


TNZ launches $166k campaign with comedian Tom Sainsbury
27 Jan 2021   /

TNZ launches $166k campaign with comedian Tom Sainsbury

TNZ has launched a campaign with comedian Tom Sainsbury, poking fun at Instagram cliches while asking Kiwis to “share something new” on social media.


Tourism Central Otago launches “gratitude” campaign
27 Jan 2021   /

Tourism Central Otago launches “gratitude” campaign

Tourism Central Otago has launched a new campaign to say “thank you to Kiwis for their incredible support since July 2020” after the receiving “record numbers” of visitors.


Lake Wānaka Tourism kicks off ‘Local’s Choice ‘competition
27 Jan 2021   /

Lake Wānaka Tourism kicks off ‘Local’s Choice ‘competition

Lake Wānaka Tourism has launched the Local’s Choice Wanaka 2020 competition.


‘Be ready, be flexible’ – René de Monchy on 2021
22 Jan 2021   /

‘Be ready, be flexible’ – René de Monchy on 2021

Tourism New Zealand’s interim CEO outlines the agency’s top priorities and challenges for the year ahead.


Waddel: 2.3 million Australians “primed” for NZ
21 Jan 2021   /

Waddel: 2.3 million Australians “primed” for NZ

And they are considering coming in the first six months once travel restrictions lift, says TNZ’s Australia GM.


TNZ to face “significant competition” from Aus for Kiwi spend
21 Jan 2021   /

TNZ to face “significant competition” from Aus for Kiwi spend

Australia’s bigger budget destination marketers will compete fiercely for Kiwis.


Iwi, DOC launch Tongariro campaign
16 Dec 2020   /

Iwi, DOC launch Tongariro campaign

Visitors to Tongariro National Park are being asked to respect the values of the mountain in a new campaign from Ngāti Hikairo ki Tongariro and the Department of Conservation.


Northland relaunches Wandering with Ancestors self drive map
15 Dec 2020   /

Northland relaunches Wandering with Ancestors self drive map

The update and re-release of the map coincided with the opening of Northland’s newest tourism attraction, the $9.6m Manea Footprints of Kupe.


New Rotorua experiences site launched
11 Dec 2020  

New Rotorua experiences site launched

Rotorua tourism operators have come together to launch a new gift voucher initiative to promote the region to visitors.


Watch: Air NZ, Tourism NZ seek ‘8th Wonder of the World’
3 Dec 2020  

Watch: Air NZ, Tourism NZ seek ‘8th Wonder of the World’

Tourism New Zealand and Air New Zealand have partnered in the airline’s new safety video Aotearoa, the 8th Wonder of the World to help support the domestic tourism industry. 


THL, Tourism NZ launch ‘Work from Anywhere’ initiative
3 Dec 2020   /

THL, Tourism NZ launch ‘Work from Anywhere’ initiative

Tourism Holdings has partnered with Tourism New Zealand and Vodafone to launch a 4-week Work from Anywhere campaign.