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30 Nov 2022   /

TNZ expands ‘If You Seek’ to international business event planners

Tourism New Zealand is inviting international business event planners to leverage the ‘If You Seek’ campaign designed to attract international visitors.


Perspectives: Do Pacific tourism campaigns risk perpetuating stereotypes?
18 Nov 2022   /

Perspectives: Do Pacific tourism campaigns risk perpetuating stereotypes?

Tourism marketers risk damaging Indigenous culture and visitor expectations through cultural stereotypes evident in national campaigns.


Summit 2022: TIA unveils ‘Share the Aroha of Tourism’
10 Nov 2022   /

Summit 2022: TIA unveils ‘Share the Aroha of Tourism’

The new initiative aims to showcase the positive impact that tourism has on communities and New Zealand.


AirAsia offers 7 million seats in airfare sale
8 Nov 2022  

AirAsia offers 7 million seats in airfare sale

AirAsia has launched an airfare ‘mega sale’ offering seven million seats discounted to destinations including Auckland.


Regions lean into quirky in campaigns to entice visitors
3 Nov 2022   /

Regions lean into quirky in campaigns to entice visitors

Manawatū and the West Coast are taking a tongue-in-cheek approach to attracting visitors to their regions over the summer, with the launch of two new ad campaigns.


Australia launches biggest campaign in years with 9-min ‘Come and Say G’day’
20 Oct 2022   /

Australia launches biggest campaign in years with 9-min ‘Come and Say G’day’

Tourism Australia has launched its first global campaign since 2016 with a new 9-minute hero film, Come and Say G’day.


Northland campaign encourages visitors to explore F&B delights
18 Oct 2022   /

Northland campaign encourages visitors to explore F&B delights

Northland Inc has launched a food and beverage marketing campaign enticing visitors to explore the region’s hospitality and indulge in “Long Lunching, Northland Style”.


LWT showcases Wānaka film industry
12 Oct 2022  

LWT showcases Wānaka film industry

A new short video showcasing the local Wānaka film industry aims to promote the region as a strong destination for local filmmaking.


Safety video addresses popular Lake Dunstan Trail challenges
11 Oct 2022   /

Safety video addresses popular Lake Dunstan Trail challenges

Tourism Central Otago has released a new video highlighting key safety messages along the popular new Lake Dunstan cycle trail.


“There was a bit of a bottleneck as we pushed ‘go'” – Nash on visitor visa delays
6 Oct 2022   /

“There was a bit of a bottleneck as we pushed ‘go'” – Nash on visitor visa delays

The tourism minister says INZ is under “a great deal of stress” coping with demand as NZ ramps up its promotion.


Auckland seeks up to $25k from operators to plug $20m gap
29 Sep 2022  

Auckland seeks up to $25k from operators to plug $20m gap

The new collaborative fund will help launch marketing activity in Q1 2023 with Australia the initial target.


TNZ eyes marketing platform rollout to help attract Aussies
28 Sep 2022   /

TNZ eyes marketing platform rollout to help attract Aussies

The Within your Wildest Dreams campaign promoting New Zealand as the top holiday destination for Australians has generated significant engagement, says Tourism New Zealand.


NRDA launches campaign to lure visitors back to Nelson
20 Sep 2022  

NRDA launches campaign to lure visitors back to Nelson

The Nelson Regional Development Agency has launched a social media campaign aimed at showcasing the region’s beauty and attracting visitors back to the city.


AirAsia offers millions of discounted seats, including for NZ
20 Sep 2022   /

AirAsia offers millions of discounted seats, including for NZ

AirAsia has launched a campaign promising five million discounted seats to destinations including New Zealand.


Tourism wins at NZ Marketing Awards
16 Sep 2022   /

Tourism wins at NZ Marketing Awards

Campaigns for NZSki, Great South, NZ Mountain Safety Council and Air New Zealand all picked up gongs at the TVNZ – New Zealand Marketing Awards.


Tourism campaigns shortlisted in NZ Marketing Awards
15 Sep 2022   /

Tourism campaigns shortlisted in NZ Marketing Awards

The Department of Conservation, Air New Zealand, Great South, Greater Wellington Regional Council, NZSki and Bachcare are amongst finalists at the 2022 TVNZ-NZ Marketing Awards.


TNZ, Air NZ launch joint North America campaign
13 Sep 2022   /

TNZ, Air NZ launch joint North America campaign

Tourism New Zealand and Air New Zealand are launching a joint campaign in the US and Canada today to lure North American travellers to Aotearoa. 


Wānaka leans into diversity in vivid new promotion
2 Sep 2022   /

Wānaka leans into diversity in vivid new promotion

Lake Wānaka Tourism has launched a new short film showcasing the region through the lens of creativity, diversity, and inclusivity.


Jetstar dangles free flights in spring campaign
1 Sep 2022   /

Jetstar dangles free flights in spring campaign

Jetstar has kicked off its spring sale campaign with flights starting from $29 on domestic routes such as Christchurch to Wellington.


Tourism NZ returns to global campaigning with ‘If You Seek’
17 Aug 2022   /

Tourism NZ returns to global campaigning with ‘If You Seek’

It is the first worldwide promotion from the agency in two years.


Recovery will take years despite current strong demand – TNZ’s de Monchy
11 Aug 2022   /

Recovery will take years despite current strong demand – TNZ’s de Monchy

The tourism recovery will take “multiple years” to return to stability despite early indications of strong demand, says René de Monchy.


AirAsia launches 20% off flights campaign
9 Aug 2022   /

AirAsia launches 20% off flights campaign

AirAsia has launched a campaign to rekindle travellers’ wanderlust to more than 120 destinations, including New Zealand.


TNZ’s ‘So hot right now’ campaign most successful domestic promo
5 Aug 2022   /

TNZ’s ‘So hot right now’ campaign most successful domestic promo

Tourism New Zealand says its So hot right now winter campaign is its most successful domestic promotion to date.


Hawke’s Bay, Dunedin pioneer region-to-region campaign
26 Jul 2022   /

Hawke’s Bay, Dunedin pioneer region-to-region campaign

A pioneering collaboration between Hawke’s Bay and Dunedin invites people to rediscover the regions.


ChristchurchNZ selects agencies to lead DMP, brand plans
25 Jul 2022   /

ChristchurchNZ selects agencies to lead DMP, brand plans

ChristchurchNZ picked the agencies to lead work on the city’s destination management and new place brand plans.


‘Wellington Effect’ promoted for work, life, and play
19 Jul 2022   /

‘Wellington Effect’ promoted for work, life, and play

WellingtonNZ has kicked off a new campaign showcasing the best of Wellington’s businesses in an effort to attract people to the destination to work, live, and play.


Wellington promo, culture spend nears $60m
13 Jul 2022  

Wellington promo, culture spend nears $60m

Wellington City Council says its city promotions and business support costs the capital’s residents $35.3m every year, with arts and cultural activities costing an additional $24.5m.


West Coast wanderer eyes Wikipedia to boost tourism
12 Jul 2022   /

West Coast wanderer eyes Wikipedia to boost tourism

A Southland man’s efforts to improve the quality of information about the West Coast’s popular tourist sites is using a somewhat understated tool for the job – Wikipedia.


TNZ reflects on Matariki with Māori instrumentalist Jerome Kavanagh  
27 Jun 2022   /

TNZ reflects on Matariki with Māori instrumentalist Jerome Kavanagh  

Tourism New Zealand and Māori instrumentalist Jerome Kavanagh have collaborated on a composition reflecting on the meaning of Matariki.


Air NZ’s reputation the best – Kantar
16 Jun 2022   /

Air NZ’s reputation the best – Kantar

Air New Zealand has topped the Kantar Corporate Reputation Index for a record eighth year in a row.


Gender equity at heart of Cardrona, TC’s 2022 campaign
14 Jun 2022   /

Gender equity at heart of Cardrona, TC’s 2022 campaign

RealNZ’s ski experiences are encouraging the industry to take a closer look at how they promote gender inclusion in skiing and sport.


Diplomats get a taste of Tauranga
10 Jun 2022  

Diplomats get a taste of Tauranga

Western Bay of Plenty economic development agency Priority One is hosting a delegation of New Zealand and Australian-based Heads of Mission, Ambassadors and High Commissioners from 37 countries this week.


Accor signs rugby sevens and Black Fern star Ruby Tui
9 Jun 2022   /

Accor signs rugby sevens and Black Fern star Ruby Tui

New Zealand’s biggest hotel operator has signed-up one of the country’s biggest female rugby stars to promote the brand.


Aotearoa name change petition presented to Parliament
3 Jun 2022   /

Aotearoa name change petition presented to Parliament

A petition to change the country’s official name to Aotearoa has been presented to Parliament.


SOUTH launches Powder Highway to attract Aussies
31 May 2022   /

SOUTH launches Powder Highway to attract Aussies

SOUTH launches a new ski product designed to attract Australian visitors.


NZ faces stiff competition as visitor campaigns launch – TNZ’s de Monchy
26 May 2022   /

NZ faces stiff competition as visitor campaigns launch – TNZ’s de Monchy

Australia is particularly active internationally with its states competing hard in NZ as well.


New partnership to target North America for ‘Auckland – Queenstown’ experiences
25 May 2022   /

New partnership to target North America for ‘Auckland – Queenstown’ experiences

A partnership between two RTOs and Auckland Airport aims to bring North American visitors to New Zealand for an “Auckland – Queenstown experience”.


Campaign reveals 150 reasons to visit Hurunui
17 May 2022   /

Campaign reveals 150 reasons to visit Hurunui

Hurunui Tourism has published the official list of 150 reasons why people should visit the North Canterbury region of Hurunui.


NZ tourism puts best foot forward with big Aus trade push
10 May 2022   /

NZ tourism puts best foot forward with big Aus trade push

Dozens of operators and RTOs are showcasing NZ destinations and experiences in Sydney in their first major trade events since Covid.


Watch: Tiaki Promise, Māori at heart of Air NZ’s new safety video
5 May 2022   /

Watch: Tiaki Promise, Māori at heart of Air NZ’s new safety video

The Tiaki Promise was launched by then Tourism Minister Kelvin Davis in 2018 to encourage people to act as guardians of NZ.


Watch: Celebrating the re-opening of NZ’s border
3 May 2022   /

Watch: Celebrating the re-opening of NZ’s border

The new campaign is released globally as NZ welcomes back travellers from around 60 visa waiver countries.


Auckland hoteliers launch 10k room nights campaign
3 May 2022   /

Auckland hoteliers launch 10k room nights campaign

Novotel Auckland Airport, Katalyma Hotels & Hospitality, Cordis Auckland and SkyCity Hotel are among 59 accommodation providers participating in a new campaign to attract New Zealanders to Auckland.


Hurunui campaign wants your reasons for visiting
22 Apr 2022   /

Hurunui campaign wants your reasons for visiting

Hurunui Tourism is calling on local tourism operators, residents and visitors to share their reasons why Kiwis should visit Hurunui.


NZSki spins Shark Tank in new campaign
4 Apr 2022   /

NZSki spins Shark Tank in new campaign

NZSki launches a new marketing campaign that takes a spin on popular reality TV show Shark Tank.


INZ working on campaign to attract working holidaymakers – PM
30 Mar 2022   /

INZ working on campaign to attract working holidaymakers – PM

Immigration New Zealand is working on campaigns to attract working holiday visa visitors, according to Prime Minister Jacinda Arden.


Watch: 24 hours in Queenstown
30 Mar 2022   /

Watch: 24 hours in Queenstown

NZSki primes us all for winter with 24 hours in Queenstown.


Lake Wānaka Tourism launches $10k film award
24 Mar 2022   /

Lake Wānaka Tourism launches $10k film award

Lake Wānaka Tourism, in partnership with creative media firm Monster Children Group, has launched an inaugural short film award worth $10,000.


NZCA, CLIA launch campaign to spur govt action on maritime borders
23 Mar 2022   /

NZCA, CLIA launch campaign to spur govt action on maritime borders

NZ is one of the last significant destinations that does not have solid plans to revive cruise, say industry groups.


GVR full steam ahead for autumn voyages
22 Mar 2022   /

GVR full steam ahead for autumn voyages

Glenbrook Vintage Railway will bring the second of its seven steam locomotives back online in the next month.


Watch: New Zealand returns!
17 Mar 2022   /

Watch: New Zealand returns!

Yes, it’s been a while but New Zealand returns!