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Auckland Tourism, Events and Economic Development will plough up to $850,000 into Elemental AKL, its new month-long winter festival which aims to drive visitation during the tourism off-season.
The call has gone out to the tourism sector to come forward with ideas to develop the new event.
In its annual report, ATEED also says major events are to play a key role in growing Auckland’s visitor economy.
Auckland Convention Bureau is on a recruitment drive as part of a “refocusing and re-strengthening” of its business events work.
Auckland Tourism, Events & Economic Development will play a bigger part in the management of its visitor economy as it seeks to ensure industry growth across the region is sustainable.
ATEED is preparing to launch what it says will be New Zealand’s first combined destination management and marketing plan for a region.
Auckland is gearing up to exploit the opportunities its global exposure from major events will present in 2020 and 2021, says the city’s tourism leaders.
An innovative digital portal has opened allowing visitors to design their own custom walking tours of the central city.
Auckland’s increased focus on developing the Australian market as a source of business events has paid dividends – resulting in the city hosting $33 million worth of business events since the Auckland Business Events Plan launched in 2014.
Auckland and Christchurch have won the bid to host the International Society for Contemporary Music’s (ISCM) World New Music Days event in 2020.
Auckland Tourism, Events and Economic Development (ATEED) has scored a coup landing the current head of EventScotland to be its next major events leader.
Two new economic tools will help measure activity in Auckland including the part that tourism is playing in the city.
Steffan Panoho, an experienced tourism leader with an excellent track record of promoting Auckland and New Zealand in international markets, has been appointed Head of Tourism at ATEED.
The annual application round for Auckland major events sponsorship is now open.
Two highly experienced and respected business leaders – Glenys Coughlan and Evan Davies – have been appointed to the board of ATEED.
ATEED has launched a training course to upskill frontline staff at Auckland tourism businesses.
Auckland’s business events sector continues to go from strength-to-strength, delivering millions into the regional economy each year.
Sir John Kirwan is playing a starring role in a new campaign encouraging Aucklanders to get out and explore the Auckland region on their weekends.
After six years heading up Auckland Tourism, Events and Economic Development’s (ATEED) tourism division, Jason Hill has tendered his resignation to pursue his own business interests within the sector.
Planning for a homecoming parade in Auckland for the victorious Emirates Team NZ is underway.
The Auckland Famil Day video from MEETINGS 2017 produced by ATEED’s Auckland Convention Bureau.
The Board of Directors for Auckland Tourism, Events and Economic Development (ATEED), Auckland’s economic growth agency and an Auckland Council controlled organisation, has announced the appointment of Nick Hill to the position of Chief Executive.
Auckland has been named the top meetings and conference destination in Australasia at the 2017 World Travel Awards.
Auckland has secured the bid to host another top international congress at the NZICC in 2020 worth an estimated $6.2m to the regional economy.
Auckland has moved up 14 places in the International Congress and Convention Association (ICCA) rankings to 79 from 93 last year – continuing its rapid climb up the ranks as a business events destination.
Auckland is gearing up to seize opportunities created by the official bilateral ‘China-New Zealand Year of Tourism’ in 2019.
With less than 80 days to go until kick off for the first All Blacks game in Auckland in the DHL New Zealand Lions Series, three All Blacks took some time out from training to share their favourite things to do in Auckland.