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The Wellington Regional Economic Development Agency has made a new pitch for business events following a bumper year for the activity in the capital.
WREDA has ramped up its China marketing effort with its first Mandarin-speaking specialist hire.
A new ‘Team Wellington’ initiative has provided funding of $2.5m for the promotion of the capital in overseas markets.
A new $12,000 campaign to promote Kāpiti to Australians has been launched as Wellington Regional Economic Development Agency continues to drive visitation around the region.
Stop panicking Rhys – New Zealand is back on world maps thanks to Wellington being named the best city in the world to live.
Te Papa and WREDA have joined forces for New Zealand Sign Language Week to give 36 hearing-impaired Wellingtonians a free behind the scenes tour of the national museum’s back-of-house collections.
A new WREDA-commissioned report shows Wellington is missing out on large performances, family and sport events because it doesn’t have the right-sized venue.
Wellington’s new economic development and tourism boss has laid out the business events case for a new $165m convention centre in the capital.
Visitor spending in the Wellington region has smashed through the annual $2.5 billion barrier for the first time as both international and domestic visitors flash the cash.
Derek Fry, who finished his interim chief executive role at WREDA last week, argues the delayed Wellington Airport runway extension is important if the capital wants to get its fair share of tourism.
Jim Beam Homegrown will this year pump millions of dollars into the local economy with three-quarters of fans rocking out on the waterfront coming from outside the Wellington region.
Drag queens, skateboarders and a comic give Wellington’s new $390,000 winter campaign launching today a diverse sub-cultural edge.
A programme to make arts and culture available to a wider audience is part of an initiative to mark the numerous cultural milestones being celebrated in Wellington during 2018.
Lord of the Rings characters and Waitangi Day celebrations may sound like an unlikely mix but it’s what 2.4 million viewers of Australia’s Sunshine breakfast TV show enjoyed this week.
A new $500,000 campaign that aims to increase Australian visitors to New Zealand in the autumn is set to launch next week.
Lance Walker has been appointed the new chief executive of the Wellington Regional Economic Development Agency, WREDA.
Wellington bustles with creativity and that message is being relayed loud and clear to Australians in Wellington Regional Economic Development Agency’s latest tourism campaign.